MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Cinelicious

Truly living up to its name Incredibles 2 opened to record-breaking returns estimated at $180.1 million. The animated yarn accounted for about two-thirds of all tickets sold for the frame. Still two other new films attempted a bit of counter-programming with the droll Tag succeeding in grabbing a niche with $14.4 million in third position while Superfly got swatted down with $6.2 million.

The true-life crime saga Gotti managed to escape a fated direct-to-video verdict and grossed $1.6 million in a limited wide debut. In the niches the Hindi Race 3 also rang up a $1.6 million launch with its Indian debut eyeing a very potent $15 million weekend during its Eid holiday session. Telugu-lingo Sammohanam was lower down the ladder with a $327,000 opening weekend tally.

A couple of alternative titles – American Animals, Hearts Beat Loud – effectively squeezed out expansions. And among exclusive newcomers Eating Animals devoured a tasteful $31,300 box office from two engagements.

Revenues for the session generated about $267 million and ballooned 122% from the prior weekend. It was also a significant 40% boost from 2017 when Cars 3 opened to $53.7 million and the music bio All Eyez on Me bowed in third position with $26.4 million.

Thanks to continuing exposure on a variety of platforms Incredibles 2 didn’t seem like a movie 14-years in the making. And perhaps as a tip to its timelessness it literally resumed its story where the 2004 movie concluded. Industry pundits anticipated a domestic bow in the arena of $145 million to $150 million and its $18.5 million return from Thursday previews didn’t significantly alter that bit of crystal ballgazing.

The bottom line is that it posted the biggest ever box office start for an animated movie, eclipsing the former benchmark of $135 million set by Finding Dory two years ago. Exit polling characterized the audience as 52% female with 56% aged 25-years and younger and 57% that identified as families.

Incredibles 2 also stepped out internationally in 25 territories to about $51 million. Top tier market debuts included Mexico with $12.3 million, Australia grossing $7.7 million and Russia contributing $5.4 million.

However, the big noise overseas remained Jurissac World: Fallen Kingdom that rang up a second weekend gross estimated at $174 million including a Chinese premiere weekend of $112 million. It has an overseas cume of $370 million prior to its domestic bow later this week and has the industry humming I believe in dinos.

Tag proffered that you cannot root out the boy in the man and assembled a charismatic cast to prove that point. Essentially a high-end programmer, the film wound up on the high end of tracking that suggested a $13 million to $15 million first weekend. Though expected to tilt male tracking claimed 51% of viewers were female and more likely accurate 76% were aged 25-years and older.

One would be hard pressed to find a significant slice of folk conversant with 1972’s Superfly that starred and was directed Gordon Parks Jr. who died in a tragic plane crash. The new film retains the bare bones of the original plot but failed to generate more than a modicum of buzz. Its studio opted to get ahead of the Incredibles with a Wednesday debut that netted about $2.1 million prior to the weekend with hopes of a 5-day box office of $10 million or $11 million. Exit polling revealed an audience that was 53% male with 72% aged 25-years and older.

 

Weekend (estimates) June 15 – 17, 2018
Title Distributor Gross (avg) % chng Thtrs Cume
Incredibles 2 BV 180.1 (40,830) NEW 4410 180
Ocean’s 8 WB 19.5 (4,710) -53% 4145 79.1
Tag WB 14.4 (4,270) NEW 3382 14.4
Solo: A Star Wars Story BV 9.2 (2,900) -42% 3182 193
Deadpool 2 Fox 8.7 (2,710) -38% 3212 295
Hereditary A24/Elevation 6.9 (2,290) -49% 2998 27
Superfly Sony 6.2 (2,810) NEW 2220 8.4
Avengers: Infinity War BV 5.3 (2,460) -26% 2164 664
Adrift STX/VVS 2.1 (1,070) -61% 1929 26.8
Book Club Par 1.9 (1,140) -56% 1656 62
Gotti Vertical 1.7 (3,300) NEW 503 1.7
Race 3 Yash Raj 1.6 (5,210) NEW 315 1.6
A Wrinkle in Time BV 1.3 (5,270) 1165% 245 99.5
Won’t You Be My Neighbor? Focus .97 (10,130) 105% 96 2
Hotel Artemis Global Road/Cineplex .93 (410) -71% 2299 5.7
Upgrade Focus .50 (780) -79% 646 11.1
Life of the Party WB .44 (730) -80% 608 51.9
Breaking In Uni .42 (840) -71% 504 45.2
RBG Magnolia .41 (1,660) -45% 249 10
Overboard Lionsgate .36 (620) -69% 581 48.5
A Quiet Place Par .36 (900) -66% 397 187
Sammohanam Nirvana .35 (2,870) NEW 121 0.42
First Reformed A24 .32 (1,180) -42% 273 2.4
Rampage WB .26 (910) -46% 288 96.4
Hearts Beat Loud Gunpowder & Sky .23 (2,890) 214% 81 0.33
American Animals Orchard .21 (2,940) -9% 71 0.75
Also debuting/expanding
The Seagull Sony Classics .14 (650) 37% 211 0.87
2001: A Space Odyssey (reissue) WB 78,200 (6,020) -18% 6 0.85
The Rider Sony Classics 69,500 (740) -43% 94 2.1
Believer Well Go 57,300 (2,730) -61% 21 0.28
Naa Nuvve LA Telugu 37,400 (320) 118 0.1
Eating Animals IFC 33,100 (16,550) 2 0.03
7 Din Mohabbat In B4U 31,300 (1,230) 31 0.03
Outez-moi d’un doute Axia 10,300 (940) 11 0.01
Five Seasons: Gardens of Piet Oudolf Argot 5,800 (1,450) 4 0.01
The Yellow Birds Saban 5,200 (1,010) 17 0.01
The Year of Spectacular Men MarVista 4,800 (440) 11 0.01
Gabriel and the Mountain Strand 4,700 (2,350) 2 0.01
Straight Into a Storm Abramorama 3,200 (3,200) 1 0.01
Domestic Market Share (January 2 – June 14, 2018)
Distributor (releases) Box Office (millions) Market Share
Buena Vista (8) 1788.4 34.00%
20th Century Fox (9) 662.4 12.60%
Warner Bros. (19) 606.1 11.50%
Universal (9) 405.8 7.70%
Sony (11) 394.5 7.50%
Paramount (7) 335.3 6.40%
Lionsgate (9) 156.4 3.00%
Fox Searchlight (4) 139.3 2.70%
STX (6) 132.5 2.50%
Roadside Attractions (5) 98.9 1.90%
Focus (8) 85.9 1.60%
Entertainment (3) 51.6 1.00%
A24 (7) 41.1 0.75%
MGM (2) 37.1 0.70%
Global Road (4) 28.9 0.55%
Neon (4) 25.8 0.50%
Other * (191) 267 5.10%
5257 100%
* none greater than 0.45%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4