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David Poland

By David Poland poland@moviecitynews.com

Weekend Estimates by Super Pooper Klady

Weekend Estimates 2018-04-22 at 10.32.09 AM copy

A Quiet Place continues to overperform even itself, Super Troopers 2 couldn’t double its Friday haul (although it’s still $4 million from the total of the original, so why would anyone complain?), I Feel Pretty failed to do 3x opening (ugly), and IFC’s Ghost Stories is the only $10,000 per screen of the weekend, albeit on only one screen.

A Quiet Place continues to be the date movie of the year, getting a 45% Saturday bump in its third weekend in theaters. That’s not a Black Panther pattern, but it’s pretty great. The movie is well ahead of Split and Get Out, the thrillers of early last year, after three weekends. The biggest question now is the dating, which may feel like it wasn’t given room before the summer movies launch, made worse by Avengers 3 coming out a week before the normal summer start. Paramount may get lucky and find that AQP plays to the audience that waits a few weeks to act on word-of-mouth and are also not interested in comic-book movies. The only head-to-head competition through May is Breaking In, for which Universal has not put on the full court press. So maybe $200 million domestic is possible.

Paramount’s next question mark will be why they put Book Club the week after a Melissa McCarthy movie with a theme about a mature woman acting like a kid. Obviously, Ms. McCarthy is 30 years younger than the Book Club crew… but she is a current, undeniable box office star and the Book Club crew is not, even though it looks like it should be a hit property. (Not saying it will be… not saying it won’t.)

As much as the hit movie calendar has expanded in the last couple of years, finding the right date is still critical. And you have to wonder, why is the Johnny Knoxville movie so early in the summer (October is his money slot and wouldn’t his schtick play better in summer after the mega-movies?) and why is a Tyler Perry movie pushed into November for the first time in his career?

I Feel Pretty was in trouble when it launched on Friday and it managed to get worse. Many female critics rejected it and men weren’t in a rush from the start. Whatever the flaws of the film, making the campaign all Schumer all the time was a big mistake. There is plenty of material to work with that was dropped in favor of Schumer hitting her head and acting goofy. You can’t sell it as a movie about finding your strength when the ads are telling us that the lead is delusional about being powerful.

Super Troopers 2 did great… just not as great as the opening day suggested could be possible. Still, the original did $18.5 million. The sequel is already at $14.8m. Even if it gets to just $25 million domestic, Searchlight spent carefully and only put it on 2,038 screens and will make money with this title.

Hard to say what Lionsgate was chasing with Traffik. Maybe I just never saw anything because I’m in the wrong market. But it was soft.

3 Responses to “Weekend Estimates by Super Pooper Klady”

  1. EtGuild2 says:

    Can a single movie save a major studio? Because “A QUIET PLACE” is as close to that question as we’ve seen. What if it had tanked? Paramount, judging by its rough treatment of the past three releases, seemed on the way out.

  2. Non-Revisionist says:

    Don’t worry, ETG. Paramount has many more duds coming down the line.

  3. Christian says:

    Any reported box office for BORG VS. MCENROE? I realize it’s on VoD, but it opened on one screen in DC this weekend and was greeted with a 4-star Ann Hornaday review in the Washington Post. I’ll see it later this week and imagine the theater will be crowded.

The Hot Blog

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title
Distrib
Gross
Theater
% Change
Cume
Mamma Mia! Here We Go Again
Uni
14.3
3317
NEW
14.3
The Equalizer
Sony
13.3
3388
NEW
13.3
Hotel Transylvania 3: Summer Vacation
Sony
6.7
4267
-54%
74.6
Ant-Man and the Wasp
BV
4.4
3778
-47%
152.9
Skyscraper
Uni
3.1
3822
-66%
38.9
Incredibles 2
BV
3.1
3164
-33%
548.9
Jurassic World: Fallen Kingdom
Uni
3
3381
-36%
375.9
The First Purge
Uni
1.5
2331
-51%
56.7
Unfriended: Dark Web
OTL
1.4
1546
NEW
1.4
Sorry to Bother You
Annapurna
0.8
1050
-47%
8.2
Also Debuting
Blindspotting
Lionsgate
0.13
14
Dhadak
Zee Studios
0.13
99
I Love You, Hater
ABS
37,100
35
McQueen
Bleecker Street
34,600
4
Teefa in Trouble
Yash Raj
13,900
29
Maquia: When the Promised Flower Blooms
11Arts
12,400
22
Lover
Wall Poster
11,300
51
Running for Grace
Blue Fox
11,100
4
Generation Wealth
Magnolia
10,300
4
Je vais mieux
MK2
7,200
7
Far From the Tree
IFC
6,850
1
The Third Murder
Film Movement
2,050
1
Damascus Cover
Vertical
1,100
3
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4