By Ray Pride



Former Harpo Head of Comms Comes Aboard as ID Sets to Celebrate 25th Anniversary

LOS ANGELES & NEW YORK, MARCH 27, 2018 – Respected media, entertainment and brand management executive Lisa Halliday is joining ID as Chief Communications Officer. Halliday brings with her extensive expertise in corporate and crisis communications, media strategy and branddevelopment as well as a long history of providing strategic counsel for several of the world’s most notable personalities and entertainment properties. For more than a decade, Halliday was the head of communications and brand strategy for Oprah Winfrey and Harpo Inc., serving on Winfrey’s executive leadership team. In this new position, Halliday will complement ID’s team in Los Angeles and New York across all facets of the agency’s business.

In addition to Halliday’s hiring, ID recently promoted several longtime executives to Senior Vice President including Allison Elbl, head of ID Music, andSara Serlen and Harlan Gulko, co-heads of ID Film, TV and Content.

“Lisa has spent most of her career at the summit of entertainment media relations,” said ID Founder and CEO, Kelly Bush Novak. “She’s at a point in her career where she could go anywhere, and we are beyond thrilled to have her join us at this exciting time in our business. I’ve known Lisa for more than 20 years and beyond her impressive credentials, she is kind, gracious and will fit beautifully within our culture.”

“There’s something very exciting happening at ID and I wanted to be a part of it,” said Halliday. “Kelly and Mara Buxbaum [ID President] have built a unique and powerful business.  The impressive constellation of both established and emerging artists, properties, brands and companies ID represents is certainly a reflection of their strength as visionary media strategists. Their commitment to a work environment that’s built on mentoring and respect ensures the ID team is perpetually the best in the business. And I’m honored to join them.”


During her tenure with Winfrey, Halliday spearheaded the launch of many brands including: OWN, O Magazine, Harpo Films, Harpo Productions, as well as the careers of Dr. Phil, Dr. Oz and Nate Berkus. She led the communication team for the Oprah Winfrey Leadership Academy for Girls in South Africa. Prior to Harpo, Halliday held senior positions in PR at Walt Disney Studios, Twentieth Century Fox and Columbia Pictures.


Halliday’s entrance comes at a particularly rewarding time for ID, which celebrates its 25th anniversary later this summer. ID represents the industry’s most exciting voices, including Javier Bardem, Emily Blunt, America Ferrera, Andrew Garfield, Donald Glover, Jake Gyllenhaal, David Harbour, John Krasinski, Julia Louis-Dreyfus, Steve Martin, Janelle Monáe, Mandy Moore, Kumail Nanjiani, Lupita Nyong’o, Jim Parsons, Sarah Paulson, Sean Penn, Tracee Ellis Ross, Lilly Singh, Ben Stiller, Lena Waithe, Michelle Williams and Serena Williams. ID represents leading filmmakers including Wes Anderson, Kathryn Bigelow, Alfonso Cuaron, Alejandro G. Iñárritu, Taylor Sheridan and Taiki Waititi as well as iconic musicians including Andrea Bocelli, Diana Krall, James Taylor, Hans Zimmer and Sam Hunt. The team executes strategic campaigns for a host of film and television projects including the recent Oscar®-nominated films I, Tonya and Lady Bird, box office hit Wonder and ABC’s revival of Roseanne. ID proudly representsbrands including Peloton, Nintendo and Swarovski and philanthropic endeavors including UNICEF and Stand Up to Cancer.



Established in 1993, ID is the largest independently owned full-service communications agency in the U.S. with offices in Los Angeles and New York. The company is home to an innovative group of media, digital and creative strategists who collaborate with distinguished clients across entertainment, lifestyle and philanthropic spaces. ID’s highly customized teams provide clients with the best level of experience and expertise to drive measurable results in branding, communications and media.


For more information please visit:; Twitter @TEAMID; Instagram @TEAMID; and Facebook


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“Ten years ago at Telluride, I said on a panel that theatrical distribution was dying. It seemed obvious to me. I was surprised how many in the audience violently objected: ‘People will always want to go to the movies!’ That’s true, but it’s also true that theatrical cinema as we once knew it has died. Theatrical cinema is now Event Cinema, just as theatrical plays and musical performances are Events. No one just goes to a movie. It’s a planned occasion. Four types of Event Cinema remain.
1. Spectacle (IMAX-style blockbusters)
2. Family (cartoon like features)
3. Horror (teen-driven), and
4. Film Club (formerly arthouse but now anything serious).

There are isolated pockets like black cinema, romcom, girl’s-night-out, seniors, teen gross-outs, but it’s primarily those four. Everything else is TV. Now I have to go back to episode five of ‘Looming Tower.'”
~ Paul Schrader

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~ Eric Allen Hatch