MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Fifty Shades Freed topped weekend moviegoing with an estimated $38.8 million, followed by two other national newcomers, the free adaptation of Peter Rabbit, with $24.8 million, while clipped-from-the-headlines The 15:17 to Paris went hand-to-hand for $12.4 million.

The annual Oscar-nominated shorts program had its strongest start of $512,000. Among exclusives the downbeat Brooklyn families drama Golden Exits had the most encouraging start of $12,600 from a single walk-up, its own 35mm engagement, and just prior to video-on-demand.

Crosscultural La Boda da Valentina opened simultaneously in Mexico with domestic earnings of $1.1 million. Indian imports opened during national holidays but only Hindi Pad Man ($730,000) and Telugu TholiPrema ($611,000) broke through.

Revenues for the session generated more than $140 million and expanded an impressive 45%. It lagged behind 2017 by 27% when debuts of The Lego Batman Movie, Fifty Shades Darker and John Wick: Chapter Two led with openings of $53 million, $46.6 million and $30.4 million.

Critics have largely dismissed the sexual candor and kink of the billion-dollar-grossing Fifty Shades franchise, but audiences have embraced its sanitized sauciness. Tracking was in line with its first number. The concluding episode attracted a 75% female audience with 55% aged 25 and younger. The tale of the happy couple opened in 57 international markets as well, to an estimated $98 million. Top territories included Germany with $10.6 million, the UK $8.8 million and Franc $8.6 million.

Beatrix Potter’s beloved bunny exceeded tracking that suggested an $18-$20 million debut. The live-action animated mélange (a la Stuart Little) transported him to contemporary realms. Studio exit demos identified the audience as 58% female with 63% of the crowd 25 and younger. Family stats were unavailable but 34% classified as parents.

The run-up to The 15:17 to Paris was worrisome, including the casting of the real-life trio (non-actors) who foiled a terrorist plot cast as themselves. Real or imagined borders blurred and the result provided modest response, a $12-$14 million opening. While perceived as a “boys’ movie,” exit demos revealed a 51% female audience with 86% of ticket buyers aged 25 and younger. Internationally, the film opened day-and-date in 23 markets to a modest $5.3 million. The top-grossing territories were Italy with $1.5 million and France, where much of the country was shut down by crippling blizzards, with $1.4 million.

Weekend (estimates) February 9 – 11, 2018
Title Distributor Gross (avg) % chng Thtr Cume
Fifty Shades Freed Uni 38.8 (10,290) NEW 3768 38.8
Peter Rabbit Sony 24.8 (6,650) NEW 3725 24.8
The 15:17 to Paris WB 12.4 (4,070) NEW 3042 12.4
Jumanji: Welcome to the Jungle Sony 9.7 (3,100) -12% 3126 365.5
The Greatest Showman Fox 6.3 (2,670) -18% 2373 146.5
Maze Runner: The Death Cure WB 5.8 (1,990) -44% 2923 48.8
Winchester CBS/VVS 4.9 (1.980) -47% 2480 17
The Post Fox 3.4 (1,820) -35% 1865 72.7
The Shape of Water Fox Searchlight 3.0 (1,670) -33% 1780 49.7
Den of Thieves STX/VVS 2.9 (1,950) -37% 1468 40.9
12 Strong WB 2.6 (1,390) -44% 1901 41.9
Hostiles Ent Stud/Elev 2.5 (1,150) -50% 2214 25.7
Three Billboards Outside Ebbing, Missouri Fox Searchlight 2.1 (1,680) -29% 1273 45.3
I, Tonya Neon 1.4 (1,270) -44% 1088 25.1
Darkest Hour Focus 1.3 (1,250) -45% 1045 51.5
Star Wars: The Last Jedi BV 1.3 (1,530) -46% 830 616.7
Forever My Girl Roadside/Elev 1.2 (1,080) -49% 1088 14.5
La Boda de Valentina Lionsgate 1.1 (3,440) NEW 331 1.1
Paddington 2 WB 1.1 (790) -66% 1429 38.4
Phantom Thread Focus 1.0 (1,750) -54% 558 16.2
Padmaavat Viva 1.0 (3,678) -58% 279 10.6
Lady Bird A24/Elevation .87 (1,370) -34% 634 45.2
Coco BV .81 (970) -53% 833 206.1
Pad Man Sony .73 (4,810) NEW 152 0.73
Insidious: The Last Key Uni/Sony .66 (1,210) -55% 545 66.8
Call Me By Your Name Sony Classics .65 (1,360) -27% 475 13.9
TholiPrema Creative .61 (4,460) NEW 137 0.77
The Commuter Lionsgate/VVS .57 (970) -66% 590 35.5
2018 Oscar Shorts Magnolia .51 (3,390) 151 0.51
Weekend Total ($500,000+ Films) $134.00
% Change (Last Year) -27%
% Change (Last Week) 45%
Also debuting/expanding
A Fantastic Woman Sony Classics .12 (5,900) 84% 20 0.23
The Insult Cohen Media .10 (2,070) -6% 50 0.45
Ang Dalawang Mrs. Reyes ABS .10 (2,930) -52% 34 0.85
Aadhi Maxlab 56,900 (1,390) 41 0.06
Inttelligent 1.2: 4 51,300 (620) 83 0.05
Kalakalappu 2 Cinemax 35,400 (1,360) 26 0.04
Gayatri 24 Frames 21,600 (440) 49 0.02
First We Take Brooklyn 2B Films 13,200 (4,400) 3 0.01
Golden Exits Vertical 12,600 (12,600) 1 0.01
Permission Good Deed 10,900 (840) 13 0.01
La Confession MK2 10,100 (2,020) 5 0.01
Basmati Blues Shout! Factory 7,200 (720) 10 0.01
The Female Brain IFC 6,800 (3,400) 2 0.01
Domestic Market Share (January 2 – February 8, 2018
Distributor (releases) Box Office (millions) Market Share
20th Century Fox (5) 222.5 20.90%
Sony (6) 206.9 19.50%
Buena Vista (3) 119.4 11.20%
Universal (5) 103.7 9.80%
Warner Bros. (8) 82.6 7.80%
STX (3) 54.4 5.10%
Fox Searchlight (2) 48.7 4.60%
Focus (2) 44.8 4.20%
Lionsgate (3) 41.1 3.90%
Entertainment (1) 22.2 2.10%
Neon (1) 19.6 1.80%
A24 (3) 14.5 1.40%
Roadside Attractions (1) 12.5 1.20%
CBS (1) 11.2 1.00%
Paramount (2) 7.6 0.70%
Other (51) 50.7 4.80%
1062.4 100%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Super Troopers 2 7.9 2038 NEW 7.9
A Quiet Place 6.4 3808 39% 117
I Feel Pretty 6.1 3440 NEW 6.1
Rampage 5 4115 46% 50.6
Truth or Dare 2.5 3068 70% 25
Blockers 2.1 3134 36% 43.4
Ready Player One 1.9 3208 36% 121
Bharat Ane Nenu 1.5 323 NEW 1.5
Traffik 1.4 1046 NEW 1.4
Black Panther 1.2 1930 16% 678
Also Debuting
Little Pink House 10,300 8
Beyond the Clounds 8,800 41
Khido Khundi 8,500 33
Dude's Manual 7,400 14
Ghost Stories 5,300 1
Godard Mon Amour 4,100 4
L'Apparition 3,900 6
The Devil and Father Amorth 3,300 3
Eye on Juliet 2,300 9
Le Corbeau (reissue) 2,200 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4