MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Blade Runner 2049 dominated weekend moviegoing, hovering at $31.4 million. Two other national releases opened as counterprogramming, with mountain survival drama The Mountain Between Us providing an effective $10.2 million. Less assured was a My Little Pony movie that whinnied up $8.7 million. In limited wide, inspirational canine The Stray impounded limited bow-wow with a $630,000 launch.

Exclusive newcomers included an excellent start for The Florida Project , with $149,000 from four motels. And the expansion of Victoria & Abdul maintained stamina with a $4.1 million tally.

Among international day-and-dates, imports from China were on a tear with Never Say Die (a potent $737,000) and City of Rock posting good returns of $108,000. Filipino rom-com Last Night had an okay start of $137,000 but new titles from India failed to click.

Revenues for the session approached $105 million and took a slight 2% drop from last weekend. It was an 18% decline from 2016 when the debut of Girl on the Train led with $24.5 million and Miss Peregrine’s followed with $15.1 million.

All eyes were on Blade Runner 2049, the follow up to Ridley Scott’s much-debated 1982 sci-fi noir. Critical response was two thumbs way up, tracking was fierce and previews were strong. Industryites were confident of a domestic debut in the neighborhood of $50 million. As Friday matinees trickled in it was clear it wasn’t going to get close to that number and expectations pared back as the weekend progressed.

A studio spokesman felt its overwhelming appeal to older males was the prime reason it fell short of expectations. Exit polling identified the audience as 71% male with 86% 25 and older. That slice of the population was also occupied with baseball playoffs involving teams in the nation’s top two markets as well as college football finals. Nonetheless other factors may well have come into play such as the fact that the original was a success d’estime rather than a popular hit, despite re-issues. The new film als played heavily on its lineage in a reverential fashion … and the material is decidedly downbeat. The film bowed internationally to about $50 million, in line with distribution projections.

Conversely The Mountain Between Us, despite its central situation, seemed the upbeat alternative. It exceeded expectations of $8-$9 million, with unexpected plus ratings via social media. It tilted 58% female with a hefty 81% of viewers aged 25 and older. It also had a limited international start in 11 territories that rescued $3.6 million including $1.1 million returns in the UK and Mexico.

While The Little Pony bowed in line with expectations it nonetheless feels like a brand with fading appeal in the multiplex despite its bromance with an aging male crowd. Viewers swung 59% female with 51% aged 25 and older.

Weekend (estimates) October 6 – 8, 2017
Title Distributor Gross (average) % change * Theaters Cume
Blade Runner 2046 WB 31.4 (7,730) NEW 4058 31.4
The Mountain Between Us Fox 10.2 (3,290) NEW 3088 10.2
It WB 9.6 (2,670) -43% 3605 304.9
My Little Pony Lionsgate 8.7 (3,460) NEW 2528 8.7
Kingsman: The Golden Circle Fox 8.2 (2,350) -52% 3488 80.1
American Made Uni 8.1 (2,660) -52% 3031 30.4
The Lego Ninjago Movie WB 6.7 (1,860) -42% 3611 43.8
Victoria & Abdul Focus 4.1 (5,630) 277% 732 5.9
Flatliners Sony 3.8 (1,480) -43% 2552 12.3
Battle of the Sexes Fox Searchlight 2.4 (1,330) -29% 1822 7.7
American Assassin CBS 1.4 (820) -59% 1656 34.4
Til Death Do Us Part Novus .74 (1,530) -50% 481 2.6
The Stray Pure Flix .63 (980) NEW 640 0.63
Home Again Open Road/eOne .53 (530) -69% 1003 26.3
A Question of Faith Pure Flix .43 (710) -58% 608 1.8
mother! Par .36 (750) -75% 481 17.3
Judwaa 2 Fox Intl .29 (1,500) -55% 192 1.2
Despicable Me 3 Uni .28 (910) -25% 304 262.7
Never Say Die Media Asia .27 (8,010) NEW 34 0.27
Stronger Roadside Attractions .25 (740) -73% 335 3.7
Spider-Man: Homecoming Sony .24 (740) -59% 326 333.1
The Emoji Movie Sony .23 (950) -11% 244 85.1
Leap! Weinstein Co. .19 (480) -60% 401 21.2
Wind River Weinstein/VVS .19 (530) -68% 356 33.2
The Hitman’s Bodyguard Lionsgate/VVS .18 (560) -74% 314 75
Weekend Total ($500,000+ Films) $96.40
% Change (Last Year) -18%
% Change (Last Week) -2%
Also debuting/expanding
The Florida Project A24 .15 (37,320) 4 0.15
lovong vincent Good Deed .15 (5,420) 172% 28 0.27
Last Night ABS .14 (2,360) 58 0.14
City of Rock Well Go .11 (4,610) 43 0.11
Brad’s Status Annapurna .10 (400) -75% 247 2
Lucky Magnolia 84,600 (2,730) 95% 31 0.14
Ballarus White Hill 68,800 (1,910) 36 0.07
Chef B4U 54,700 (840) 65 0.05
Mark Felt: Man Who Brought Down the White House Sony Classics 52,500 (3,090) 53% 17 0.1
Architects of Denial Dada 48,600 (4,420) 11 0.05
Earth: One Amazing Day BBC 38,300 (560) 68 0.04
Faces Places Cohen Media 27,200 (5,440) 5 0.03
Vico C: La Vida del Filosofo Pinolywood 23,300 (3,880) 6 0.02
Spy Hunter Media Asia 23,100 (960) 24 0.02
The Fortress CJ 22,600 (11,300) 2 0.02
Chavela Music Box 20,100 (4,020) 5 0.02
Solo Amaan 11,200 (930) 12 0.01
So B. It Good Deed 9,300 (4,650) 2 0.01
Better Watch Out Well Go 8,100 (480) 17 0.01
Dina Orchard 7,400 (7,400) 1 0.01
Una Eammon 7,200 (7,200) 1 0.01
Take My Nose … Please! Parvenu 3,600 (3,600) 1 0.01
Top Domestic Grossers (January 2 – October 5, 2017)
Title Distributor Box Office
Beauty and the Beast BV 504,014,165
Wonder Woman WB 412,313,943
Guardians of the Galaxy Vol. 2 BV 389,804,217
Spider-Man: Homecoming Sony 332,853,104
It WB 295,278,478
Despicable Me 3 Uni 262,348,370
Logan Fox 226,277,068
The Fate of the Furious Uni 225,966,192
Dunkirk WB 187,037,289
The Lego Batman Movie WB 175,969,510
Get Out Uni 175,589,248
The Boss Baby Fox 174,999,590
Pirates of the Caribbean: Dead Men Tell No Tales BV 172,537,139
Kong: Skull Island WB 168,583,087
Hidden Figures * Fox 167,052,209
Cars 3 BV 152,491,499
War for the Planet of the Apes Fox 146,500,084
Split Uni 138,280,171
Transformers: The Last Knight Par 130,599,534
La La Land * Lionsgate 116,956,426
Girls Trip Uni 115,044,985
* does not include 2016 box office

2 Responses to “The Weekend Report”

  1. Peter says:

    I saw Blade Runner today. There were 4 people in the theater. In West Hollywood. On opening weekend.

  2. Sam says:

    Saw some of them today. Good post.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Boo 2! A Madea Halloween 7.4 2388 New 7.4
Geostorm 4.3 3246 New 4.3
Happy Death Day 3 3298 -72% 34.3
Only the Brave 2.1 2577 New 2.1
Blade Runner 2049 2 3203 -53% 68.9
The Foreigner 1.6 2515 -66% 19
Same Kind of Different as Me 1.3 1362 New 1.3
The Snowman 1.3 2559 New 1.3
It 1 2560 -49% 317.7
American Made 0.95 2559 -42% 43.3
Also Debuting
Golmaal Again 0.25 265
Mersal 0.22 136
Secret Superstar 0.19 207
Raja the Great 44,000 108
The Killing of a Sacred Deer 42,800 4
A Silent Voice 32,700 13
Wonderstruck 24,600 4
Jane 19,000 4
Les Affames 13,900 22
Tragedy Girls 6,000 2
Leatherface 5,700 22
RV: Resurrected Victims 2,600 11
Tokyo Ghoul 2,400 6
Dealt 1,700 1
The Paris Opera 1,700 4
The Sacrifice (reissue) 1,600 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4