By Ray Pride Pride@moviecitynews.com

“Nicolas Cage is in no way engaged with an endorsement for the Japanese snack food brand Riska”

[PR] NICOLAS CAGE IS IN NO WAY ENGAGED WITH AN ENDORSEMENT FOR THE JAPANESE SNACK FOOD BRAND RISKA
(New York, NY – Wednesday, October 11, 2017) – Over the past week numerous media outlets have falsely posted a story that Nicolas Cage is endorsing the Japanese snack brand Riska. Below please find a statement that clarifies that he has no connection to the brand as recently reported in the news media. Mr. Cage had no prior knowledge that the product was being created, nor did he grant permission to use his likeness in this way. The items were created for the Japanese release of MY TARGET, BIN LADEN (released as ARMY OF ONE in the US) and bore the artwork from the film. They were limited in number and purely intended to be promotional items that would be supplied to movie ticket holders in three theaters,” said the film’s international sales agent FilmNation International. “All parties responsible for the creation and announcement of this promotional product sincerely apologize for the use of Mr. Cage’s image in this manner and any harm that may have been caused to him and his image and reputation.”

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“Ten years ago at Telluride, I said on a panel that theatrical distribution was dying. It seemed obvious to me. I was surprised how many in the audience violently objected: ‘People will always want to go to the movies!’ That’s true, but it’s also true that theatrical cinema as we once knew it has died. Theatrical cinema is now Event Cinema, just as theatrical plays and musical performances are Events. No one just goes to a movie. It’s a planned occasion. Four types of Event Cinema remain.
1. Spectacle (IMAX-style blockbusters)
2. Family (cartoon like features)
3. Horror (teen-driven), and
4. Film Club (formerly arthouse but now anything serious).

There are isolated pockets like black cinema, romcom, girl’s-night-out, seniors, teen gross-outs, but it’s primarily those four. Everything else is TV. Now I have to go back to episode five of ‘Looming Tower.'”
~ Paul Schrader

“Because of my relative candor on Twitter regarding why I quit my day job, my DMs have overflowed with similar stories from colleagues around the globe. These peeks behind the curtains of film festivals, venues, distributors and funding bodies weren’t pretty. Certain dismal patterns recurred (and resonated): Boards who don’t engage with or even understand their organization’s artistic mission and are insensitive to the diverse neighborhood in which their organization’s venue is located; incompetent founders and/or presidents who create only obstacles, never solutions; unduly empowered, Trumpian bean counters who chip away at the taste and experiences that make organizations’ cultural offerings special; expensive PR teams that don’t bring to the table a bare-minimum familiarity with the rich subcultural art form they’re half-heartedly peddling as “product”; nonprofit arts organizations for whom art now ranks as a distant-second goal behind profit.”
~ Eric Allen Hatch