MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

The nation definitely has It as horror held sway in its second weekend with an estimated $59.4 million. That left a pair of newcomers scrambling for scraps. The high octane thriller American Assassin was a distance second with OK response of $14.6 million while parable paradise mother! had a chilling response of $7.5 million.

Exclusive openers were bleak with exception of the doc Ex Libris booking $10,800 on a Manhattan solo and middle-aged comedy Brad’s Status with a $98,300 debut from four venues. In international day-and-dates, a handful of Indian imports fizzled, with the best of the bunch Simran grossing $238,000.

Revenues for the session generated close to $110 million and dipped 33% from last weekend. It was however a 24% improvement from 2016 when the second weekend of Sully led with $21.6 million and newcomers Blair Witch, Bridget Jones’s Baby and Snowden failed to click with respective starts of $9.6 million, $8.6 million and $8 million.

Industry trackers suggested American Assassin would likely bow in a $12-$14 million range. It pushed above its weight as an unlikely counter-programmer. It unsurprisingly swung 55% male, with 71% of the audience aged 35 and older.

Pundits projected a low teen result for mother! but Friday matinees clearly indicated only a miracle would result in an eight-figure return. The film’s previous October date would have at least provided some distance from the It juggernaut. Audience and some critical response was withering. The admittedly questionable Cinemascore rating polled audience response at an “F” — rating that only about a dozen films have ever gotten. Studio exit polling identified scare-mongers as 56% female with 72% at 25 and older.

The curious case of a single-picture marketplace will likely be shaken upnext weekend with the arrival of The Lego Ninjago Movie and the Kingsman sequel.

Weekend (estimates) September 15 – 17, 2017
Title Distributor Gross (avg) % chng Thtrs Cume
It WB 59.4 (14,310) -52% 4148 218.1
American Assassin CBS 14.6 (4,640) NEW 3154 14.6
mother! Par 7.5 (3,160) NEW 2368 7.5
Home Again Open Road/eOne 5.3 (1,750) -38% 3036 17.1
The Hitman’s Bodyguard Lionsgate/VVS 3.5 (1,080) -26% 3272 70.4
Wind River Weinstein/VVS 2.5 (970) -19% 2619 29.1
Annabelle: Creation WB 2.4 (1,150) -39% 2117 99.7
Leap! Weinstein Co. 2.1 (870) -14% 2416 18.6
Spider-Man: Homecoming Sony 1.9 (1,310) -6% 1436 330.3
Dunkirk WB 1.3 (870) -30% 1478 185.1
Logan Lucky Bleecker/eOne 1.0 (740) -38% 1401 26.9
The Emoji Movie Sony 1.0 (850) -14% 1151 83.9
Despicable Me 3 Uni .82 (840) -11% 983 261.1
The Dark Tower Sony .76 (620) 1% 1235 49.9
Wonder Woman WB .63 (960) -4% 659 411.4
Girls Trip Uni .55 (760) -31% 733 114.3
The Nut Job 2: Nutty by Nature Open Road/eOne .44 (520) -24% 846 28.1
All Saints Sony .37 (490) -21% 750 5.2
War for the Planet of the Apes Fox .34 (720) 13% 470 145.8
The Glass Castle Lionsgate .34 (490) -36% 698 16.7
The Big Sick Lionsgate/Elevation .33 (990) -24% 338 42.5
Baby Driver Sony .28 (750) -34% 371 107.1
Simran Grand Showbiz .23 (2,360) NEW 101 0.23
Weekend Total ($500,000+ Films) $105.25
% Change (Last Year) 24%
% Change (Last Week) -33%
Also debuting/expanding
Tulip Fever Weinstein Co. .11 (460) -60% 247 2.3
Brad’s Status Annapurna .1 (24,580) 4 0.1
Rebel in the Rye IFC 93,500 (1,910) 146% 49 0.15
Lucknow Central Grand Showbiz 86,400 (1,390) 62 0.09
Thupparivaalan CineGalaxy 72,200 (1,1800) 61 0.07
Magalir Mattum ATMUS 71,700 (1,670) 43 0.07
Because of Gracia ArtAffects 51,800 (1,620) 32 0.05
Et au pire, On se mariera K-Films 30,600 (1,280) 24 0.03
Long Time Running Elevation 26,100 (1,,630) 16 0.03
The Force Kino 17,100 (5,700) 3 0.02
The Wilde Wedding Vertical 13,300 (480) 28 0.01
Ex Libris: New York Public Library Zipporah 10,800 (10,800) 1 0.02
In Search of Fellini Ambi 10,600 (3,530) 3 0.01
Red Trees Cohen Media 9,200 (1,020) 9 0.01
Manolo: The Boy Who Made Shoes Music Box 7,800 (2,600) 3 0.01

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Boo 2! A Madea Halloween 7.4 2388 New 7.4
Geostorm 4.3 3246 New 4.3
Happy Death Day 3 3298 -72% 34.3
Only the Brave 2.1 2577 New 2.1
Blade Runner 2049 2 3203 -53% 68.9
The Foreigner 1.6 2515 -66% 19
Same Kind of Different as Me 1.3 1362 New 1.3
The Snowman 1.3 2559 New 1.3
It 1 2560 -49% 317.7
American Made 0.95 2559 -42% 43.3
Also Debuting
Golmaal Again 0.25 265
Mersal 0.22 136
Secret Superstar 0.19 207
Raja the Great 44,000 108
The Killing of a Sacred Deer 42,800 4
A Silent Voice 32,700 13
Wonderstruck 24,600 4
Jane 19,000 4
Les Affames 13,900 22
Tragedy Girls 6,000 2
Leatherface 5,700 22
RV: Resurrected Victims 2,600 11
Tokyo Ghoul 2,400 6
Dealt 1,700 1
The Paris Opera 1,700 4
The Sacrifice (reissue) 1,600 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4