MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

The Boss Baby animated an estimated $49.7 million to take the crown from Beauty and the Beast, which grossed $47.5 million. The session’s other incoming national release Ghost in the Shell, wound up with a disappointing $18.8 million. The frame’s onslaught of new exclusives didn’t generate a single potent grosser.

The Zookeeper’s Wife bowed to a solid $3.3 million. Holidays in India saw a flood of new pictures with only Punjabi Raab de Radio displaying any commercial heft. China’s The Devotion of Suspect X admired a $328,000 launch from 43 venues.

Weekend revenue pushed close to $175 million and ebbed back 14% from seven days back. It was 31% improved from 2016, when the second weekend of Batman v Superman led with a $51.3 million tally.

It was another weekend of surprises—good and bad—in light of industry tracking that failed to near actual performance. Pundits identified strong appeal for the animated yarn of a corporate overlord in diapers in The Boss Baby. Nonetheless it was predicted to be second to B&B with an opening in the area of mid-$30 million. That changed abruptly as Friday matinees upped the ante to $40 million-plus. The domestic audience skewed slightly female at 53%. And despite a sophisticated premise, 62% of viewers were 25 and younger with 67% identifying as families.

On the international side, The Boss Baby launched a week earlier in a handful of territories to a sturdy $17.5 million. This weekend it added 29 nations and grossed an estimated $36 million with Mexico bowing with $6.5 million and France ranking third among top grossers with $5.3 million to a vibrant $5.9 million second weekend in Russia.

On the flipside, the live-action adaptation of anime Ghost in the Shell had been tipped to be competitive with box office of $28-$30 million. Studio exit demos reflected an audience that was 61% male with 76% of viewers aged 25 and older. Ghost was received more warmly overseas with a $40 million wave from 50 markets. Its top grossers were Russia at $5.3 million, a $4.2 million box office from South Korea and France adding $3.1 million.

While the hot topic at Cinemacon was earlier day-and-date of theatrical and home release of new movies via VOD, the issue of industry tracking services came under scrutiny as well. The current calendar has seen wildly off-kilter projections of new releases with a tilt toward undervaluing a movie’s appeal. The key tracking agencies have pointed red-faced to an inability to incorporate social media as a factor into their equations. One studio exec confidently asserted “they’ll fix it and get it right… but someone’s going to pay for what’s been happening.”

Weekend (estimates) March 31 – April 2, 2017
Title Distributor Gross (average) % chng Thtrs Cume
The Boss Baby Fox 49.7 (13,160) NEW 3773 49.7
Beauty and the Beast BV 47.5 (11,280) -48% 4210 395.4
Ghost in the Shell Par 18.8 (5,470) NEW 3440 18.8
Power Rangers Lionsgate 14.4 (3,910) -64% 3693 65
Kong: Skull Island WB 8.9 (2,830) -39% 3141 147.9
Logan Fox 6.2 (2,680) -40% 2323 211.9
Get Out Uni 5.8 (3,140) -34% 1844 156.9
Life Sony 5.6 (1,780) -55% 3146 22.3
CHIPs WB 3.9 (1,590) -49% 2464 14.2
The Zookeeper’s Wife Focus 3.3 (6,140) NEW 541 3.3
The Shack Lionsgate 2.2 (1,520) -44% 1430 53.1
The Lego Batman Movie WB .77 (950) -63% 812 172.7
The Belko Experiment High Top .53 (1,120) -72% 473 9
Hidden Figures Fox .41 (1,170) -45% 352 167.8
T2: Trainspotting Sony .39 (2,810) 1% 140 1.2
The Devotion of Subject X China Lion .33 (7,630) NEW 43 0.33
Rogue One BV .24 (1,080) -46% 224 531.7
John Wick: Chapter 2 Lionsgate .23 (1,080) -58% 210 91.2
The Last Word Bleecker Street .21  (730) -61% 289 1.5
Lion Weinstein Co. .20 (1,160) -48% 175 51.1
Naam Shabana Big Pictures .16 (1,730) NEW 92 0.16
Personal Shopper IFC 16 (1,070) -25% 150 0.79
Sing Uni .14 (700) -32% 202 269.9
Kedi Oscilloscope .14 (1,480) -32% 95 2
Weekend Total ($500,000+ Films) $167.60
% Change (Last Year) 31%
% Change (Last Week) -14%
Also debuting/expanding
Raab de Radio White Hill .13 (6,330) 21 0.13
Guru Blue Sky .13 (1,450) 91 0.13
Kavan Prime Media .12 (2,310) 51 0.12
Wilsom Fox Searchlight .11 (360) -66% 311 0.6
Northern Lights: A Journey to Love ABS .10 (1,860) 56 0.1
A Uniied Kingdom Fox Searchlight 85,500 (990) -54% 86 3.7
I Am Not Your Negro Magnolia 83,100 (1,690) -29% 49 6.8
Frantz Music Box 83,600 (2,260) 75% 37 0.18
The Sense of an Ending CBS 82,400 (940) -70% 88 1.2
Raw Focus 69,800 (1,660) -9% 42 0.3
The Prison Well Go 63,900 (2,780) 23 0.06
Song to Song Broad Green 61,300 (650) -55% 95 0.33
Rajakumara Jolly Hits 55,200 (1,020) 54 0.06
Donnie Darko (reissue) Arrow 47,600 (2.270) 21 0.05
From Here or to Go? Chai 36,600 (1,260) 29 0.04
Cezanne and I Magnolia 13,700 (6,850) 2 0.01
Carrie Pilby Orchard 13,300 (2,220) 6 0.01
La Fille de Brest A-Z Films 13,200 (1,890) 7 0.01
The Blackcoat’s Daughter A24 11,900 (460) 26 0.01
David Lynch: The Art of Life Janus 11,200 (11,200) 1 0.01
The Death of Louis XIV Cinema Guild 6,900 (6,900) 1 0.01
Despite the Falling Snow CARU 5,100 (510) 10 0.01
Domestic Market Share (January 2 – March 30, 2017)
Distributor (releases) Box Office Market Share
Universal (8) 615.2 21.80%
Buena Vista (4) 495.8 17.60%
20th Century Fox (12) 428.9 15.20%
Warner Bros. (10) 379.8 13.50%
Lionsgate (10) 324.7 11.50%
Paramount (10) 156.2 5.60%
Sony (7) 114.3 4.10%
Weinstein Co. (3) 62.2 2.20%
Open Road (3) 33.7 1.20%
CBS (2) 32.4 1.20%
STX (3) 29 1.00%
A24 (2) 18.9 0.65%
Roadside Attractions (2) 17.5 0.60%
Focus (6) 15.7 0.55%
Fox Searchlight (4) 14.6 0.50%
Other * (81) 77.7 2.80%
2816.6 100%
* none greater than 0.4%
Top Limited Releases (January 2 – March 30, 2017)
Title Distributor Box Office
Silence * Par 6,826,130
I Am Not Your Negro Magnolia 6,702,377
20th Century Women * A24/Elevation 5,443,976
Raees Zee Studios 3,618,447
A United Kingdom Fox Searchlight 3,615,965
Table 19 Fox Searchlight 3,600,071
Dangal * UTV 3,197,854
Ballerina Seville 2,851,723
2017 Oscar Nominated Shorts Magnolia 2,835,355
The Salesman Cohen/Elevation 2,320,460
Un Padre no Tan Padre Lionsgate 2,156,047
Paterson * Bleecker Mongrol 1,953,679
Badrinath Ki Dulhania Fox Intl 1,934,699
Everybody Loves Somebody Lionsgate 1,915,789
Kedi Oscillosope 1,875,054
* does not include 2016 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Transformers: The Last Knight 13.7 4069 New 37.5
Cars 2 7.7 4256 -55% 82.4
Wonder Woman 7.3 3933 -32% 300.5
47 Meters Down 2.3 2471 -48% 19.1
All Eyez on Me 1.9 2471 -81% 34.7
The Mummy 1.7 2980 -55% 64.4
Rough Night 1.6 3162 -53% 13.5
Pirates of the Caribbean: Dead Men Tell No Tales 1.6 1468 -34% 156.3
Captain Underpants: The First Epic Movie 1.4 2328 -34% 62.9
Guardians of the Galaxy Vol. 2 0.85 1468 -30% 378.1
Also Debuting
DJ Duvvada Jagannadham 0.58 181
Tubelight 0.28 342
The Big Sick 0.13 5
The Beguiled 89,400 4
The Bad Batch 31,500 30
Can We Still Be Friends? 23,900 47
The Ornithologist 2,350 2
L'Embarrass du choix 1,900 6
Food Evolution 1,800 1
Journey Through French Cinema 1,600 2
Vanamagan 1,300 12
The B-Side: Elsa Dorfman's Portrait Photography 1,100 2
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4