By David Poland firstname.lastname@example.org
Friday Estimates by Super Klady’s Bowls
The Ring, which was a DreamWorks property converted from the Asian horror films, embodies the entire cycle of too much of current box office. The first film was an underdog that opened decently, but then grew very long legs, grossing $1m or more for 9 weeks. As a comparison, last year’s only horror film to gross $100m domestic, The Conjuring 2, had five such weeks. The Ring launched a craze on the film world, as Asian remakes appealing in particular to young women, and then domestic horror appealing to young women was a huge trend for a number of years.
The Ring 2 opened huge ($35m) by 2005 standards, #15 for the year. Then, unlike its predecessor’s 8.6 times opening weekend, it did 2.2X opening. And with that (and The Grudge 2), the heat was off and no Asian horror remake has since grossed more than $40 million domestic.
And now, Rings is a reboot of a dormant franchise, 12 years from its last incarnation, riding the tide of studios mining ancient IP. This one will do okay, having kept its budget in line with the market, though one wonders why they didn’t cut this budget in half and give it the Jason Blum treatment. If you look at the list of high-end producers on the film, that may explain the problem… they may have made it for something like Jason Blum money and still ended up with a $25m reported budget. That is a given cost of rebooting successful, older IP. Paramount particularly carries this weight with DreamWorks rights.
Anyway… Rings will probably make a little money when all is said and done. Not a flop. Not a smash. Grist for the mill.
Split, which will end up being #2 for the weekend, is more than that. Original production. Cheap. Big grosses. Cash cow. Looking forward to Splitter. (Just kidding… haven’t even seen this one… in no rush… but McAvoy looks like he is having great fun.)
Hidden Figures remains muscular, as I suspected it would be back in September, when at the Toronto event. It will pass the Oscar Best Picture frontrunner, La La Land, either this weekend (Super Bowl sluggish) or during the week. Arrival, the third Best Picture nominee which will likely gross $100m domestic, dropped its screen count in half this weekend, slowing the process. But it’s only $2 million away… hard to imagine Par not pushing it over.
The Space Between Us is barely made any room for itself in the market, looking at a weekend under $3.5m as Super counterprograming.
I Am Not Your Negro is riding great, well-earned reviews to a $10k+ 3-day per-screen. It will be the only one in that category this weekend.