By Ray Pride Pride@moviecitynews.com

Academy Announces $250,000 Gift From Walmart For Outreach

[PR]  LOS ANGELES, CA – The Academy of Motion Picture Arts and Sciences announced today a $250,000 gift from Walmart to the Academy Foundation in support of the organization’s educational and outreach initiatives.  Walmart, a Proud Sponsor of the 89th Oscars®, continues its commitment to encourage and support emerging talent in the film community.

The Academy Foundation manages two of the most prestigious competitions for emerging talent in the motion picture industry—the Student Academy Awards, an international film competition for university students, and the Academy Nicholl Fellowships in Screenwriting, an international writing competition for aspiring screenwriters.  Past Student Academy Award winners include acclaimed filmmakers Pete Docter (“Inside Out”), Cary Fukunaga (“Beasts of No Nation”), John Lasseter (“Toy Story”), Spike Lee (“Do the Right Thing”), Trey Parker (“South Park”) and Robert Zemeckis (“Forrest Gump”).  Altogether, Student Academy Award winners have gone on to receive eight Oscars and 51 Oscar® nominations.  Past Nicholl Fellows include Destin Cretton (“Short Term 12″), Jeffrey Eugenides (“The Virgin Suicides”), Susannah Grant (“Erin Brockovich”), Ehren Kruger (“Transformers: Age of Extinction”) and Andrew Marlowe (“Air Force One”).

This summer, the Academy will also launch a groundbreaking entertainment industry-wide summer intern and mentoring program that will expand opportunities for young professionals from under-represented communities.

“We would like to thank Walmart for this generous gift, and are grateful for their support of our educational initiatives and shared commitment to mentor the next generation of storytellers,” said Academy CEO, Dawn Hudson.

“Our Oscars campaign celebrates creativity and storytelling, and we felt it was important to not only support filmmaking on the industry’s biggest night, but to lend support to future filmmakers,” said Tony Rogers, chief marketing officer, Walmart U.S. “Every day our customers are telling stories with their receipts. We are proud to support the Academy’s educational programs to further empower film students from diverse backgrounds to tell their stories.”

Walmart’s gift will allow the Academy to meaningfully advance its ongoing efforts to reach out and build a more diverse and inclusive talent pool of participants in all Academy programs, and begin to position promising young people for success in their respective fields.

As a Proud Sponsor of the 89th Oscars®, Walmart will unveil its new campaign, “Behind Every Receipt, There’s a Great Story,” during the retailer’s first-ever sponsorship of the Oscars.  The concept for the campaign is based on a single six-item receipt—when seen through an artistic lens—can tell an infinite number of stories.  Walmart teamed with directors Antoine Fuqua, Marc Forster, and Seth Rogen and Evan Goldberg to create three short films, each with their own unique spin, that will premiere during the telecast’s commercials on Oscars® Sunday, February 26, on the ABC Television Network.

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ABOUT THE ACADEMY
The Academy of Motion Picture Arts and Sciences is a global community of more than 7,000 of the most accomplished artists, filmmakers and executives working in film. In addition to celebrating and recognizing excellence in filmmaking through the Oscars, the Academy supports a wide range of initiatives to promote the art and science of the movies, including public programming, educational outreach and the upcoming Academy Museum of Motion Pictures, which is under construction in Los Angeles.

FOLLOW THE ACADEMY
www.oscars.org
www.facebook.com/TheAcademy
www.youtube.com/Oscars
www.twitter.com/TheAcademy

 

 

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“I suddenly couldn’t say anything about some of the movies. They were just so terrible, and I’d already written about so many terrible movies. I love writing about movies when I can discover something in them – when I can get something out of them that I can share with people. The week I quit, I hadn’t planned on it. But I wrote up a couple of movies, and I read what I’d written, and it was just incredibly depressing. I thought, I’ve got nothing to share from this. One of them was of that movie with Woody Allen and Bette Midler, Scenes From a Mall. I couldn’t write another bad review of Bette Midler. I thought she was so brilliant, and when I saw her in that terrible production of ‘Gypsy’ on television, my heart sank. And I’d already panned her in Beaches. How can you go on panning people in picture after picture when you know they were great just a few years before? You have so much emotional investment in praising people that when you have to pan the same people a few years later, it tears your spirits apart.”
~ Pauline Kael On Quitting

“My father was a Jerome. My daughter’s middle name is Jerome. But my most vexing and vexed relationship with a Jerome was with Jerome Levitch, the subject of my first book under his stage and screen name, Jerry Lewis.

I have a lot of strong and complex feelings about the man, who passed away today in Las Vegas at age 91. Suffice to say he was a brilliant talent, an immense humanitarian, a difficult boss/interview, and a quixotic sort of genius, as often inspired as insipid, as often tender as caustic.

I wrote all about it in my 1996 book, “King of Comedy,” which is available on Kindle. With all due humility, it’s kinda definitive — the good and the bad — even though it’s two decades old. My favorite review, and one I begged St. Martin’s (unsuccessfully) to put on the paperback jacket, came from “Screw” magazine, which called it “A remarkably fair portrait of a great American asshole.”

Jerry and I met twice while I was working on the book and spoke/wrote to each other perhaps a dozen times. Like many of his relationships with the press and his partners/subordinates, it ended badly, with Jerry hollering profanities at me in the cabin of his yacht in San Diego. I wrote about it in the epilogue to my book, and over the years I’ve had the scene quoted back to me by Steve Martin, Harry Shearer, Paul Provenza and Penn Jillette. Tom Hanks once told me that he had a dinner with Paul Reiser and Martin Short at which Short spent the night imitating Jerry throwing me off the boat.

Jerry was a lot of things: father, husband, chum, businessman, philanthropist, artist, innovator, clown, tyrant. He was at various times in his life the highest-ever-paid performer on TV, in movies, and on Broadway. He raised BILLIONS for charity, invented filmmaking techniques, made perhaps a dozen classic comedies, turned in a terrific dramatic performance in Martin Scorsese’s “The King of Comedy,” and left the world altered and even enhanced with his time and his work in it.

That’s an estimable achievement and one worth pausing to commemorate.

#RIP to Le Roi du Crazy

~ Biographer Shawn Levy on Jerry Lewis on Facebook