By David Poland firstname.lastname@example.org
Weekend Estimates by Not A Bad Weekend Klady
Split holds strong and will be Jason Blum’s second franchise (wasn’t one… is now) to crack $100m domestic. A Dog’s Purpose did well… but didn’t explode with families on Saturday, muting the celebration a smidge. Hidden Figures is holding like a champ, passing $100m, though it is still chasing La La Land, which is $2.5m ahead. Resident Evil: The (Alleged) Final Chapter had, by a good bit, the worst opening of the series… but the international is where the money is and Sony knew that going in. Gold barely opened. CBS and Lionsgate really pushed hard for Patriots Day, but haven’t found the hook, even for the Peter Berg audience. The Salesman leads at arthouses, likely to open well before Trump’s Muslim ban, but surely buoyed by Farhadi’s inability to come to The Oscars, scoring $22,900 per screen.
There’s not a whole lot more to dig into here than in the brief above. Was A Dog’s Purpose hurt by the bad publicity drummed up by TMZ and PETA? Maybe. A little. But not a lot. The only real argument that it had any effect at all is if you believe it was going to blow up surprisingly large because of the dog-loving audience. That didn’t happen. But was it going to happen either way? I have no idea.
Jason Blum has created (with others) a cash-cow genre for studios large and small, but Split looks like it will be his biggest success, especially in a mature segment. His top domestic grosser is $108m and that is sure to be cracked by Split by post-Super Bowl weekend.
xXx: The Return of Xander Cage is another nail in the coffin of studios chasing old IP of mediocre value.
Toni Erdmann was considered the likely Oscar winner for foreign language. But The Salesman is now looking like it might be the rarest of Academy events… a straight-up political vote in defiance of Donald Trump.