By David Poland firstname.lastname@example.org
Weekend Estimates by Klady’s March
Split kills it in a multiple of xXx: The Return of Another Old Mediocre Franchise. Hidden Figures holds strong while La La Land sees its first traditional dip, though it will be looking for Oscar nominations Tuesday to turn that around next weekend. The Founder rolls out like a franchise its financiers don’t really believe… to mediocre results. The only movie of any size release to do better than $6200 per-screen was the #1 film, a sure sign of a soft weekend.
Last year, the only $40 million horror opening was for The Conjuring 2 in the summer. Last year, there were only five originals that opened over $40 million (Deadpool, Zootopia, The Secret Life of Pets, Trolls, Moana) and the only one that was live action was only barely an original. The #1 original opening last January was 13 Hours: The Secret Soldiers of Benghazi with $16.2m and only Kung Fu Panda 3 opened to more than Split.
The opening for Split remarkable. Was it helped by the Women’s March and men free to head to the theater on Saturday? Does it change the face of theatrical cinema? Obviously not. Would it have been well-served by a day-and-date VOD opening? No. It would have cost this title tens of million of dollars in profits. And if Universal is honest about it (not that anyone will ask them), they know this. Split could do Paranormal Activity numbers all around. Huge profits… in theatrical and post-theatrical. This is why windows matter. Studios will fail if they try to cherrypick box office losers for day-and-date. The theatrical system will collapse in time. Very, very dangerous.
xXx: The Return of Xander Cage continues a clear string of soft results for IP for which there is minimal demand. xXx did $271 million worldwide. The sequel – a better movie, but without Diesel – did $71 million worldwide. Now… the question is, will international territories save this from the ash heap of movie history? Allegedly, it has scored $50 million in its first weekend overseas. Triple that and this film will be within range of profitability, maybe.
Hidden Figures‘ strong holds continue. It’s a terrific audience movie, no matter how poorly directed and how many opportunities for improvement were missed. And I expect an Oscar nominatios for Best Picture on Tuesday, and it will then pass $100 million next weekend.
Also headed over $100 million then is La La Land, which took a funny smack on “Saturday Night Live” this weekend about people getting angry at friends who don’t love the movie 100% (https://youtu.be/abn6cPxrc5w). The film took a 42% hit this weekend, which may or may not have been affected by the Women’s March, but isn’t shocking. Expect an expansion and a big uptick next weekend.
The Founder snuck out like a Big Mac fart this weekend. I like the movie more than a little. Others don’t. But either way, TWC didn’t push too hard. In an era of IP obsession. With the biggest restaurant chain in the world as the center of the film.
Terrible weekend in arthouses overall. The high mark was $6,970 per-screen. Only six films over $2000 per-screen outside of the Top 10. Yick.