By David Poland firstname.lastname@example.org
Friday Estimates by Kladys 1, 7 & 14
Appropriate that Split multiplied the #2 Friday grosser. Universal delivered one of those half-dozen-a-year campaigns that is ubiquitous. Festivals. Great outdoor. Couldn’t use an OTT without McAvoy’s mug showing up. Probably tight on straight TV buys, using publicity to make it up. And massive results. Perhaps last summer’s second Purge sequel was the inspiration. The result, so far, is identical. Very impressive.
xXx: The Return of Xander Cage continues the string of flops in the “why exactly are they making a sequel to a movie that wasn’t really a hit?” genre. Vin Diesel is a massive star… in one franchise and one franchise only. We have learned this three times. Until he finds another gear that people like, he is Chris Tucker. Deal with it.
Hidden Figures has a nice hold. La La Land has its first normal drop. No doubt, they are looking to Oscar noms on Tuesday to stem the slow bleed next weekend.
The Founder flounders… because they didn’t really try. “They” is not TWC staff, but the bosses, who treated the film like a bastard child and that tone leaked into everything thy did to sell (or not sell) the film.
No 10k per-screen titles at the arthouses.