MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

It was scary stuff as Boo! A Medea Halloween had an edge over Jack Reacher: Never Go Back with the debuting films opening to respective estimates of $27.6 million and $23 million. The other two national openers included a chilling $14 million for Ouija: Origin of Evil and an even more chilly $5.5 million for the spy spoof Keeping Up with the Joneses.

Among exclusives were encouraging starts of $41,700 from two lecterns for Michael Moore in Trumpland and a $52,300 gross for The Handmaiden at four locations. All were bested by the jaw-dropping $407,000 box office of fest-lauded Moonlight from a mere four diners.

In the niches, Indian imports included a disappointing $152,000 for Telugu ISM and a solid $79,600 for Malayalam Puli Murugan on 16. Filipino The Third Party did well with $174,000, as did South Korea’s Luck-Key with $103,000. Mexico’s El Jeremias had a tepid $253,000 launch, while faith-targeted I’m Not Ashamed had pew capacity to spare with an unholy $920,000 box office from 505 screens.

The first of the weekend surprises was the better-than-expected debut of Boo! A Medea Halloween that was expected to perform lower than the Jack Reacher sequel. Tyler Perry’s “mad black woman” debuted in 2002 and continues as a solid performer in most of her subsequent iterations. Initially drawing an overwhelming African American audience in the 90 percentile, Perry has slowly pulled in other audiences over the years. The current offering had a 60% African American composition and was 69% female with 66% of viewers aged 25 and older per studio exit demos.

Jack Reacher: Never Go Back opened on the low end of industry tracking and that was just enough for Medea to take the lead. Exit demos reveal a shift in headliner Tom Cruise’s appeal with a male tilt of 57% and 82% of ticket buyers aged 25 and older. Cruise’s international appeal remains strong, with an estimated $31 million overseas bow from 20 markets. China led with $5.6 million, followed by the U.K. at $3.3 million, France at $2.8 million and Russia with $1.9 million.

Ouija 2 also bowed per expectation and added about $8 million from international playdates. Its domestic audience was evenly split between the sexes with 53% aged 25-years and younger.

Keeping Up With The Joneses was never viewed as a potent commercial starter the lark about “00” neighbors was still predicted to open in the $8-$10 million range. Exit demos for the instant misfire were unavailable.

Revenues for the session approached $125 million for a 26% improvement from last weekend. It also exceeded 2015 box office by 17%. A year back The Martian retook the top of the charts with $15.7 million with The Last Witch Hunter the session’s top new release at $10.8 million.

Weekend (estimates) October 21 – 23, 2016
Title Distributor Gross (avg) % chng Thtrs Cume
Boo! A Medea Halloween Lionsgate 27.6 (12,200) NEW 2260 27.6
Jack Reacher: Never Go Back Par 23.0 (6,080) NEW 3780 23
Ouija: Origin of Evil Uni 14.0 (4,430) NEW 3167 14
The Accountant WB 13.8 (4,150) -44% 3332 47.7
The Girl on the Train Uni 7.3 (2,350) -40% 3091 58.9
Miss Peregrine’s Home for Peculiar Children Fox 5.9 (1,890) -34% 3133 74.4
Keeping Up with the Joneses Fox 5.5 (1,830) NEW 3022 5.5
Kevin Hart: What Now? Uni 4.1 (1,590) -65% 2567 18.9
Storks WB 4.1 (1,900) -28% 2145 64.7
Deepwater Horizon Lionsgate/ Elevation 3.6 (1,270) -44% 2828 55.2
The Magnificent Seven Sony 2.3 (1,180) -55% 1979 89.1
Middle School: The Worst Years of My Life CBS 2.2 (1,260) -48% 1772 16.8
Sully WB 1.6 (1,350) -46% 1172 120.9
Denial Bleecker Street .96 (1,480) 82% 648 2
I’m Not Ashamed Pure Flix .92 (1,820) NEW 505 0.92
The Birth of a Nation Fox Searhlight .91 (1,440) -67% 633 14.2
Max Steel Open Road .61 (300) -72% 2034 3.4
Desierto STX .47 (2,790) -53% 168 1.1
Moonlight A24 .41 (101,750) NEW 4 0.41
Suicide Squad WB .39 (1,020) -45% 383 324.3
Queen of Katwe BV .37 (1,160) -58% 319 7.7
The Secret Life of Pets Uni .29 (1,040) 6% 275 366.2
Masterminds Relativity/eOne .28 (530) -84% 520 17.1
Priceless Roadside Attractions .26 (880) -64% 294 1.15
El Jeremias Sony .25 (1,300) NEW 192 0.25
A Man Called Ove Music Box .25 (2,760) 25% 91 0.79
Finding Dory BV .24 (1,330) -11% 183 485.5
Weekend Total ($500,000+ Films) $118.40
% Change (Last Year) 17%
% Change (Last Week) 26%
Also debuting/expanding
1:54 Seville .21 (3,370) 14% 62 0.49
The Third Party ABS .17 (4,580) 38 0.17
ISM CineGalaxy .15 (1,880) 81 0.19
American Pastorale Lionsgate .15 (3,040) 50 0.15
Certain Women IFC .14 (3,600) 136% 40 0.23
The Dressmaker Broad Green .11 (1,100) -36% 103 1.6
Luck-Key Dreamewest .10 (4,900) 21 0.1
Puli Murugan Central 79,600 (4,980) 16 0.08
Operation Mekong Well Go 75,200 (3,580) -45% 21 0.7
American Honey A24 69,400 (720) -53% 96 0.52
Miss Hokusai Gkids 68,700 (820) 180% 84 0.1
La Vache Seville 57,300 (7,160) 8 0.06
The Handmaiden Magnolia 52,300 (13,080) 4 0.05
Michael Moore in Trumpland Dog Eat Dog 41,700 (20,850) 2 0.06
In a Valley of Violence Focus 29,600 (900) 33 0.03
The Pickle Recipe Adopt 19,100 (620) 31 0.02
Fire at Sea Kino 14,400 (3,600) 4 0.01
The Whole Truth Lionsgate 9,800 (650) 15 0.01
King Cobra IFC 9,600 (4,800) 2 0.01
Mean Dreams Elevation 8,200 (1,370) 6 0.01
We Are X Drafthouse 7,900 (7,900) 1 0.01
Spices of Liberty Hannover 6,100 (6,100) 1 0.01
It Had to Be You IDP 4,600 (2,300) 2 0.01
Creepy Kimstim 4,400 (1,470) 3 0.01
Domestic Market Share (January 1 – October 21, 2016)
Distributor (releases) Box Office Market Share
Buena Vista (13) 2151.4 23.80%
Warner Bros. (22) 1587.4 17.60%
20th Century Fox (18) 1215.2 13.50%
Universal (17) 1142.9 12.70%
Sony (21) 811.6 9.00%
Paramount (13) 610.6 6.80%
Lionsgate (23) 427.9 4.70%
Focus (11) 182.6 2.00%
STX (6) 163.9 1.80%
Open Road (7) 90.6 1.00%
Weinstein Co. (9) 59.6 0.65%
A24 (9) 49.3 0.55%
Roadside Attractions (10) 45.4 0.50%
Other * (326) 485.6 5.40%
9024 100.00%
* none greater than 0.45%
Top Domestic Grossers (January 1 – October 20, 2016)
Title Distributor Box Office
Finding Dory BV 485,264,402
Captain America: Civil War BV 408,084,349
The Secret Life of Pets Uni 365,883,130
The Jungle Book BV 364,001,123
Deadpool Fox 363,070,709
Zootopia BV 341,268,248
Batman v. Superman: Dawn of Justice WB 331,123,905
Suicide Squad WB 323,885,963
Star Wars: The Force Awakens * BV 284,378,657
The Revenant Fox 182,765,375
Jason Bourne Uni 162,088,495
Star Trek Beyond Par 159,178,530
X-Men: Apocalypse Fox 155,978,223
Kung Fu Panda 3 Fox 143,528,619
Central Intelligence WB 128,135,205
Ghostbusters Sony 128,183,978
The Legend of Tarzan WB 126,993,715
Sully WB 119,363,890
Bad Moms STX/eOne 113,128,038
The Angry Birds Movie Sony 107,509,366
* does not include 2015 box office

One Response to “The Weekend Report”

  1. samguy says:

    Glad to hear that Medea beat out Jack Reacher. Ever since I saw the first billboard for JR I was wondering in what universe was it deemed necessary to put this on Paramount’s already paltry slate? (Thanks to MCN for linking to the HR article explaining how it happened.)

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Super Troopers 2 7.9 2038 NEW 7.9
A Quiet Place 6.4 3808 39% 117
I Feel Pretty 6.1 3440 NEW 6.1
Rampage 5 4115 46% 50.6
Truth or Dare 2.5 3068 70% 25
Blockers 2.1 3134 36% 43.4
Ready Player One 1.9 3208 36% 121
Bharat Ane Nenu 1.5 323 NEW 1.5
Traffik 1.4 1046 NEW 1.4
Black Panther 1.2 1930 16% 678
Also Debuting
Little Pink House 10,300 8
Beyond the Clounds 8,800 41
Khido Khundi 8,500 33
Dude's Manual 7,400 14
Ghost Stories 5,300 1
Godard Mon Amour 4,100 4
L'Apparition 3,900 6
The Devil and Father Amorth 3,300 3
Eye on Juliet 2,300 9
Le Corbeau (reissue) 2,200 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4