MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Suicide Squad took a sharp second weekend hit, but nonetheless led the current session with an estimated $43.9 million. Two national newcomers followed, the ribald frank Sausage Party with $33.4 million and family adventure Pete’s Dragon that didn’t breathe fire with its $21.5 million box office. Also bowing in medium-wide release was the upscale bio-oddity Florence Foster Jenkins with solid but not SRO results of $6.5 million.

In limited wide release, Second World War verity Anthropoid had mixed results of $1.2 million. Exclusive newcomers were dominated by the contemporary western trackdown Hell or High Water with a bang-up $590,000 from 32 playdates.

In the niches. a pair of Hindi films received good starts. Mohenjo Daro grossed $718,000 while Rustom tallied $711,000. Also good was Telugu Babu Bangaram with $263,000. South Korean War saga Operation Chromite expanded to a $266,000 box office and the Chinese remake of My Best Friend’s Wedding bowed to $42,300 from 36 bowers.

Revenues for the frame generated better than $170 million and took a 26% slide from the prior weekend. It was 16% improved from 2015 when Straight Outta Compton opened to $60.2 million and the debut of The Man from U.N.C.L.E. had a disappointing $13.4 million.

The prospects of a “naughty” animated movie had pundits punditting widely divergent opinions and Sausage Party wound up somewhere in the middle of the ballpark commercially. A big question mark remains on whether the core audience scarfed it down or will order new Franks in coming weeks. Studio exit demos identified the opening crowd as 570% male with a 50/50 split for over/under 25-year olds.

More inspiration than remake, Pete’s Dragon has to rank among Disney’s best critically received family films of the past decade. Still, it fell short of studio expectations though strong word-of-mouth holds out the prospect of a strong multiple going forward. Its audience was 53% female with 66% identified as families with 54% aged 25-years and younger.

Pete also dipped its toe in international waters with a $5 million gross in 12 territories. Best of the major markets were Russia with $1.5 million, Italy grossing $1.4 million and $1.1 million in the UK.

An aggressive marketing campaign for Florence Foster Jenkins caused one industry wag to ponder whether the true story of the 1940s philanthropist and aspiring (though talentless) opera singer could possibly ever attract a young audience. The early answer is “no” with exit demos identifying viewers as 97% aged 25-years and older with a 61% female tilt. But that older crowd is definitely out in droves for the oddball diva.

Flo-Jen has been out internationally since May and grossed about $12 million from a dozen openings to date with Australia providing $2.7 million and the UK $4.5 million to the total.

Weekend (estimates) August 12 – 14, 2016
Title Distributor Gross (avg) % chng Thtrs Cume
Suicide Squad WB 43.9 (10,320) -67% 4255 223
Sausage Party Sony 33.4 (10,770) NEW 3103 33.4
Pete’s Dragon BV 21.5 (5,810) NEW 3702 21.5
Jason Bourne Uni 13.6 (3,850) -39% 3528 126.8
Bad Moms STX/eOne 11.5 (3,600) -8% 3188 71.5
The Secret Life of Pets Uni 8.8 (2,980) -23% 2958 335.9
Star Trek Beyond Par 6.8 (2,650) -32% 2577 139.7
Florence Foster Jenkins Par 6.5 (4,280) NEW 1528 6.5
Nine Lives Europa/VVS 3.5 (1,550) -44% 2264 13.6
Lights Out WB 3.2 (1,950) -46% 1652 61.1
Nerve Lionsgate 2.7 (1,510) -45% 1777 33.1
Ghostbusters Sony 2.3 (1,590) -51% 1437 121.7
Ice Age: Collision Course Fox 2.0 (1,280) -54% 1548 58.7
Finding Dory BV 1.4 (2,170) -30% 631 476.8
Anthropoid Bleecker/Elevation 1.2 (2,630) NEW 452 1.2
Café Society Lionsgate/Mongrel .92 (2,020) -43% 455 8.5
Indignation Roadside Attract .75 (2,800) 78% 267 1.5
Mohenjo Daro UTV .72 (3.070) NEW 234 0.72
Rustom Zee Studios .71 (5,390) NEW 132 0.71
Hell or High Water CBS .59 (9,930) NEW 32 0.59
The Legend of Tarzan WB .39 (1,170) -52% 333 124.9
Central Intelligence WB .38 (1,290) 3% 295 126.6
Don’t Think Twice Film Arcade .36 (5,130) -4% 70 1.2
Captain Fantastic Bleecker St/e1 .34 (1,960) -41% 175 4.3
Hilary’s America: Secret History of the Democratic Party D’Souza Media .32 (1,020) -66% 313 12
Operaton Chromite CJ .27 (2,270) 740% 117 0.33
Babu Bangaram Blue Sky .26 (2,210) NEW 119 0.45
Weekend Total ($500,000+ Films) $166.00
% Change (Last Year) 16%
% Change (Last Week) -26%
Also debuting/expanding
Hunt for the Wilderpeople Orchard .20 (1,450) -49% 140 3.9
Equity Sony Classics .14 (4,700) 159% 30 0.34
Train to Busan Well Go .13 (4,540) -34% 28 1.3
Gleason Open Road .13 (870) 15% 148 0.44
Blood Father Lionsgate .11 (2,060) 52 0.11
Little Men Magnolia 49,100 (5,450) 62% 9 0.1
My Best Friend’s Wedding Sony 42,300 (1,180) 36 0.04
The Fight Within GVN 40,600 (400) 101 0.04
Disorder (Maryland) IFC 10,700 (5,350) 2 0.01
Joshy Lionsgate 7,900 (660) 12 0.01
Ghost Team Orchard 7,200 (720) 10 0.01
My King Film Movement 5,300 (5,300) 1 0.01
The Black Hen K-Films 4,000 (2,000) 2 0.01
Emily & Tim Marvista 2,700 (540) 5 0.01
Domestic Market Share (January 1 – August 11, 2016)
Distributor (releases) Box Office Market Share
Buena Vista (10) 2042.9 27.50%
Warner Bros. (17) 1165.6 15.70%
20th Century Fox (14) 1131.8 15.20%
Universal (14) 964.7 13.00%
Paramount (10) 531.3 7.20%
Sony (17) 502.5 6.80%
Lionsgate (15) 308.8 4.20%
Fous (8) 134.5 1.80%
STX (5) 117.1 1.60%
Open Road (5) 69.7 0.90%
Weinstein Co. (8) 54.9 0.70%
A24 (7) 48.7 0.60%
Roadside Attractions (8) 35.4 0.50%
Other * (243) 319.1 4.30%
7427 100%
* none greater than 0.4%
Top Global Grossers (January 1 – August 11, 2016)
Title Distributor Box Office
Captain America: Civil War BV 1,151,729,569
Zootopia BV 1,022,935,733
The Jungle Book BV 941,354,663
Finding Dory BV 877,281,232
Batman v. Superman: Dawn of Justice WB 869,781,622
Deadpool Fox 782,603,445
Star Wars: The Force Awakens * BV 741,421,311
The Mermaid Alibaba; Sony 552,537,068
The Secret Life of Pets Uni 543,431,501
X-Men: Apocalypse Fox 534,964,787
The Revenant Fox 532,077,984
Kung Fu Panda 3 Fox; Dreamworks 519,910,674
Warcraft Uni; Legend 437,859,942
Independence Day: Resurgence Fox 380,145,344
Suicide Squad WB 370,592,351
The Angry Birds Movie Sony 346,335,808
The Legend of Tarzan WB 339,007,180
The Conjuring 2 WB 316,992,232
Now You See Me 2 Lionsgate 315,330,001
Ice Age: Collision Course Fox 307,279,823
Alice Through the Looking Glass BV 289,750,113
Teenage Mutant Ninja Turtles: Out of the Shadows Par 234,432,285
Jason Bourne Uni 210,395,228
Central Intelligence WB; UPI 206,715,136
London Has Fallen Focus; NuImage 203,893,315
* does not include 2015 box office

One Response to “The Weekend Report”

  1. Gregg Rickman says:

    “Studio exit demos identified the opening crowd as 570% male with a 50/50 split for over/under 25-year olds.”

    That’s a lot of bros!

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Super Troopers 2 7.9 2038 NEW 7.9
A Quiet Place 6.4 3808 39% 117
I Feel Pretty 6.1 3440 NEW 6.1
Rampage 5 4115 46% 50.6
Truth or Dare 2.5 3068 70% 25
Blockers 2.1 3134 36% 43.4
Ready Player One 1.9 3208 36% 121
Bharat Ane Nenu 1.5 323 NEW 1.5
Traffik 1.4 1046 NEW 1.4
Black Panther 1.2 1930 16% 678
Also Debuting
Little Pink House 10,300 8
Beyond the Clounds 8,800 41
Khido Khundi 8,500 33
Dude's Manual 7,400 14
Ghost Stories 5,300 1
Godard Mon Amour 4,100 4
L'Apparition 3,900 6
The Devil and Father Amorth 3,300 3
Eye on Juliet 2,300 9
Le Corbeau (reissue) 2,200 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4