MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

It was close encounters of a second kind for The Martian as it retained top spot in session movie going with an estimated $37.2 million. Debuting wide releases had a much tougher ride with family adventure Pan slotting a disappointing third with $15.4 million. The Walk, following last week’s large-format special engagement, failed to get a toehold with a $3.7 million box office.

The family drama Big Stone Gap also crumbled in limited wide, with a $342,000 tally. In Canada Afghan war saga Hyena Road was unenthusiastically received with a $337,000 gross.

In the niches, Latino-targeted crime saga Ladrones was off to a bueno start of $1.4 million. Indian imports saw solid returns for Telugu epic Rudrama Devi at $644,000, while Hindi entries Jazbaa and Dildariyaan failed to click. The expanding Chinese market saw a potent $347,000 for Goodbye Mr. Loser at 22 venues, and an encouraging start of $19,100 for South Korea Oscar submission The Throne.

Exclusives were dominated by Steve Jobs’ $520,000 product launch from four screens, the biggest per screen of a limited opener so far this year. Universal, which set a domestic box office record last month, as of Saturday set a new domestic admissions record with eight more weeks to readjust the benchmark even higher.

Frame revenues posted close to $120 million that was 21% below last weekend’s performance. It also lagged 20% behind the 2014 session when the second weekend of Gone Girl edged out Dracula Untold with $26.4 million to the latter’s $23.5 million launch.

Pan, a sorta-prequel to Peter Pan, was viewed as “in trouble” with dire predictions of a $20-22 million opening for the big ticket spectacle. It had already bowed in Australia two weeks ago and chalked up a soft gross of $5 million or so internationally. The current weekend saw the addition of 52 foreign territories with an estimated $4 million Friday that bodes ill for its future (additional international data was unavailable at deadline). Studio exit polling identified the audience as 55% female with 52% of viewers aged 25-years and younger.

The Walk, the fictionalized recreation of Philippe Petit’s 1974 high wire act between the twin towers had already demonstrated audience indifference last weekend when it opened exclusively at 3D IMAX locations. Despite scattered upbeat reviews and positive audience exit polling, it failed to spark even a smattering of “want to see” factor.

Pan and The Walk should be send a shudder through the industry. Both films strived for a general audience and the grim truth may be that contemporary movies need the bedrock of a narrower target audience to achieve and secure wider recognition in its theatrical life.

That said, this week’s expansions of critically-lauded teen Nobelist doc He Named Me Malala and one-percent-bashing 99 Homes both sputtered as they reached out.

Weekend (estimates) October 9 – 11, 2015
Title Distributor Gross (avg) % chng Thtrs Cume
The Martian Fox 37.2 (9,660) -32% 3854 108.9
Hotel Transylvania Sony 20.5 (5,440) -38% 3768 117
Pan WB 15.4 (4,390) NEW 3515 15.4
The Intern WB 8.6 (2,680) -26% 3224 49.5
Sicario Lionsgate 7.3 (2,800) -40% 2620 26.7
Maze Runner: The Scorch Trials Fox 5.2 (1,840) -33% 2838 70.6
The Walk Sony 3.7 (1,460) 135% 2509 6.4
Black Mass WB 3.1 (1,510) -47% 2057 57.5
Everest Uni 3.0 (1,420) -46% 2120 38.2
The Visit Uni 2.4 (1,360) -40% 1759 61
War Room Sony 1.8 (1,320) -35% 1395 63.6
Ladrones Lionsgate 1.4 (3,630) NEW 375 1.4
The Perfect Guy Sony 1.3 (1,510) -44% 887 54.7
He Named Me Malala Fox Searchlight .68 (1,530) 1018% 446 0.76
99 Homes Broad Green .61 (890) 519% 691 0.79
Rudrama Devi Blue Sky .64 (4,700) NEW 137 0.77
Steve Jobs Uni .52 (129,750) NEW 4 0.52
Inside Out BV .43 (1,350) 81% 322 354.4
Goodbye Mr. Loser China Lion .35 (15,770) NEW 22 0.35
Big Stone Gap Picturehouse .34 (1,220) NEW 280 0.34
The Green Inferno Focus .34 (660) -74% 551 6.8
Hyena Road Elevation .34 (1,940) NEW 174 0.34
Mission: Impossible – Rogue Nation Par .29 (870) -12% 335 194.5
Pixels Sony .28 (1,180) -40% 238 78.2
Minions Uni .24 (950) -23% 253 334.2
Weekend Total ($500,000+ Films) $113.35
% Change (Last Year) -20%
% Change (Last Week) -21%
Also debuting/expanding
Grandma Sony Classis .23 (1,120) -42% 205 6.3
Jazbaa Viva .22 (1,910) 114 0.22
Etiquette for Mistress ABS .22 (3,690) -39% 59 0.81
Meet the Patels Alchemy .16 (2,070) -4% 90 0.96
Lost in Hong Kong Well Go .11 (3,580) -57% 31 1.2
Guibord s’en va-t-en guerre Seville .10 (3,690) 214% 28 0
Freeheld Lionsgate 92,800 (1,820) 144% 51 0.14
Learning to Drive Broad Green/SEF 61,500 (870) -46% 115 3.3
Labyrinth of Lies Sony Classics 52,700 (3,290) 138% 16 0.09
Just Let Go A24 34,700 (1,390) 25 0.03
Dildariyaan UTV 31,800 (2,270) 14 0.03
The Final Girls Vertical 29,400 (1,280) 23 0.03
Ville-Marie Filmoption 27,200 (1,940) 14 0.03
The Throne CJ 19,100 (19,100) 1 0.02
Knock Knock Lionsgate 17,300 (820) 21 0.02
Victoria Adopt 14,700 (4,900) 3 0.01
Le Tout nouveau testament Axia 13,800 (1,870) 7 0.01
Reversion Fluency 10,500 (3,500) 3 0.01
Trash Focus 9,600 (560) 17 0.01
The Forbidden Room Kino 4,200 (2.100) 2 0.01
Yakuza Apocalypse IDP 2,900 (580) 5 0.01
People Hold On A71 2,300 (570) 4 0.01
Domestic Market Share (January 1 – October 8, 2015) *
Distributor (releases) Box Office Market Share
Universal (18) 2284.1 26.90%
Buena Vista (12) 1442.9 17.00%
Warner Bros. (25) 1363.8 16.10%
20th Century Fox (19) 914.2 10.80%
Paramount (10) 563.9 6.70%
Sony (15) 540.2 6.40%
Lionsgate (17) 273.2 3.20%
Weinstein Co. (16) 270.2 3.20%
Focus (11) 113.7 1.30%
Fox Searchlight (8) 95.5 1.10%
Relativity/Europa (7) 85.9 1.00%
Sony Classics (19) 58.1 0.70%
A24 (8) 46.9 0.55%
Open Road (5) 40.2 0.45%
STX (1) 40.1 0.45%
Other * (298) 347.1 4.10%
8480 100%
* none greater than 0.4%
Top Limited Releases (January 1 – October 8, 2015)
Title Distributor Box Office
Mr. Holmes Roadside Attractions 17,684,987
Love & Mercy Roadside Attract/eOne 12,556,192
Baahubali Blue Sky 9,329,136
Un Gallo con Muchos Huevos Lionsgate 8,991,099
Dragon Ball Z: Resurrection F FUNimation 8,369,893
Amy A24/Mongrel 8,321,593
Bajrangi Bhaijaan Eros 8,185,833
While We’re Young A24/Elevation 7,590,951
Whiplash * Sony Classics 7,543,077
I’ll See You in My Dreams Bleecker St/Elevation 7,449,681
Inherent Vice * WB 7,025,247
Me and Earl and the Dying Girl Fox Searchlight 6,758,416
Danny Collins Bleecker Street/Elevation 5,649,253
Foxcatcher * Sony Classics 5,399,596
90 Minutes in Heaven IDP 4,738,466
True Story Fox Searchlight 4,719,695
The Water Diviner WB/eOne 4,209,762
Irrational Man Sony Classics 3,977,715
What We Do in the Shadows Paladin/VSC 3,747,195
A La Mala Lionsgate 3,661,925
* does not include 2014 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4