MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Despite new franchise entries, once again Jurassic World and Inside Out led the frame with respective weekend estimates of $30.9 million and $30.2 million. The Independence holiday freshmen followed with Terminator Genisys grossing $28.2 million and Magic Make XXL stripping off $11.8 million.

Exclusive newcomers were dominated by the launch of Amy, the documentary on the late singer Winehouse. It bowed to a potent $241,000 at six sites. There were also OK results for UK import Jimmy’s Hall and nonfiction Cartel Land.

In the niches, the inspirational Faith of Our Fathers failed to rally the troops with a $451,000 tally and Tamil Papanasam had a soft bow of $222,000. Hindi Second Hand Husband was comparably bland.

The holiday session generated close to $140 million and sank 26% from seven days earlier. It was nonetheless 6% improved from 2014 when the second weekend of Transformers: Age of Extinction led with $37.1 million and newcomer Tammy opened to $21.6 million.

With the 4th of July falling on a Saturday, distribution and exhibition collectively girded for a mid-weekend downturn that proved to be even more severe than anticipated. The last time the holiday configured this way was 2009 and box office was 15% better notwithstanding then-lower ticket prices.

The last incarnation of The Terminator was also in 2009 and the franchise has certainly tilted toward “I’ll be back” rather than “Hasta la vista, baby” during its three-decade history. The new creative team brought back Arnold Schwarzenegger and much of the story and characters of the original. Tracking had it competitive and likely dominant in its debut and its Wednesday bow generated a pre-weekend box office of $15.5 million.

Terminator Genisys opened a week earlier in 11 mostly second-tier territories overseas to $7 million. This weekend’s international expansion of 36 territories pumped up box office to $74 million and took the sting out of damp domestic box office. Studio exit polls identified North American viewers as 62% male with 65% aged 25-years and older.

Pre-weekend business for Magic Mike XXL was on par with industry frontrunners with a two-day tally of $15 million. But it was all downward from there as it defied tracking estimates of about $35 million for its opening five days. The rapid decline has resulted in severe studio head-scratching as both key reviews and audience response was positive. A studio spokesman said it was playing best in the heartland and underperforming in urban centers.

The gender split was unquestionably a “girls night out” with an audience described as 96% female. The last film to skew to that extreme was Sex and the City and its sequel. The audience was also 73% aged 25-years and older.

The hefty debut of Amy had one distributor envious of the avalanche of media attention accorded the potent profile. Apart from the film’s artistic qualities and marketing acumen one can well understand scribes’ desire to sink their collective teeth into something substantive in a season of predictable (and worse) onslaught of sequels, remakes amd reboots. One doesn’t have to go that far back to recall last summer’s Boyhood as an example of this phenom.

Weekend (estimates) July 3 – 5, 2015
Title Distributor Gross (avg) % chng Thtrs Cume
Jurassic World Uni 30.9 (8,270) -43% 3737 558.1
Inside Out BV 30.2 (7,260) -42% 4158 246.2
Terminator Genysis Par 28.2 (7,510) NEW 3758 43.7
Magic Mike XXL WB 11.8 (3,510) NEW 3355 26.8
Ted 2 Uni 11.0 (3,190) -67% 3448 58.3
Max WB 6.9 (2,400) -43% 2870 25.6
Spy Fox 5.6 (2,330) -30% 2387 98
San Andreas WB 2.9 (1,740) -46% 1672 147.3
Me and Earl and the Dying Girl Fox Searchlight 1.3 (1,500) 32% 870 4
Dope Open Road/Sony 1.1 (1,240) -62% 863 14.1
Mad Max: Fury Road WB 1.0 (1,760) -44% 561 149
Avengers: Age of Ultron BV .87 (1,470) -49% 589 454.2
Love and Mercy Roadside Attract/eOne .83 (1,890) -35% 440 10.6
Pitch Perfect 2 Uni .57 (1,250) -61% 454 182.3
Insidious Chapter 3 Focus .55 (840) -73% 651 51.2
I’ll See You in My Dreams Bleecker Street .53 (2,200) -13% 240 5.7
Faith of Our Fathers IDP .45 (1,310) NEW 344 0.64
Tomorrowland BV .38 (1,270) -64% 297 91
Home Fox .28 (1,100) 29% 257 175.4
The Overnight Orchard .27 (870) 78% 307 0.57
Amy A24/Mongrel .24 (40,210) NEW 6 0.24
Entourage WB .23 (1,050) -71% 222 31.9
Papanasam Prime Media .22 (2,710) NEW 82 0.22
Sardaar Ji White Hill .22 (5,390) -51% 41 1
Weekend Total ($500,000+ Films) $134.25
% Change (Last Year) 6%
% Change (Last Week) -26%
Also debuting/expanding
Infinitely Polar Bear Sony Classics .20 (3,150) 191% 63 0.36
Testament of Youth Sony Classics .17 (2,490) 1% 68 0.93
The Wolfpack Magnolia .14 (1,740) -28% 81 0.79
A Little Chaos Focus .12 (1,430) -32% 87 0.39
Second Hand Husband Viva .11 (1,780) 60 0.11
Jimmy’s Hall Sony Classics 20,900 (6,970) 3 0
Suite Francaise eOne 16,800 (2,800) 6 0.02
Cartel Land Orchard 13.300 (6,650) 2 0.01
A Poem is a Naked Person Janus 5,800 (2,900) 2 0.01
In Stereo Circus Road 4,200 (530) 8 0.01
Robot Overlords Vertical 3,600 (360) 10 0.01
Mala Mala Strand 2,650 (2,650) 1 0.01
Domestic Market Share (January 1 – July 2, 2015)
Distributor (releases) Box Office Market Share
Universal (13) 1423.8 25.10%
Buena Vista (11) 1117.3 19.70%
Warner Bros. (18) 1042.1 18.30%
20th Century Fox (14) 645.5 11.40%
Paramount (8) 292.7 5.20%
Sony (8) 219.4 3.80%
Lionsgate (8) 212.9 3.70%
Weinstein Co. (12) 192.9 3.40%
Fox Searchlight (6) 88.4 1.60%
Relativity (6) 71.7 1.30%
Focus (7) 66.5 1.20%
Sony Classics (13) 43.4 0.75%
A24 (4) 36.2 0.65%
Open Road (5) 35.7 0.60%
CBS (1) 34.1 0.60%
Other * (192) 154 2.70%
5676.6 100%
* none greater than 0.4%
Top Limited Releases (January 1 – July 2, 2015)
Title Distributor Box Office
Love & Mercy Roadside Attract/eOne 9,787,815
While We’re Young A24/Elevation 7,589,070
Whiplash * Sony Classics 7,543,077
Inherent Vice * WB 7,025,247
Danny Collins Bleecker Street/Elevation 5,649,253
Foxcatcher * Sony Classics 5,399,596
I’ll See You in My Dreams Bleecker St/Elevation 5,336,609
True Story Fox Searchlight 4,719,695
The Water Diviner WB/eOne 4,196,641
What We Do in the Shadows Paladin/VSC 3,707,803
A La Mala Lionsgate 3,661,925
Spare Parts Lionsgate 3,645,983
Mr. Turner * Sony Classics 3,524,452
Wild Tales Sony Classics 3,086,349
Tanu Weds Manu Returns Eros 3,041,026
Dil Dhadakne Do Eros 2,976,582
Four Blood Moons Fathom 2,851,880
Me and Earl and the Dying Girl Fox Searchlight 2,684,245
Piku Yash Raj 2,651,017
The Interview Sony 2,577,980
* does not inlude 2014 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4