MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

The earth moved but there was no fault line for San Andreas as it buried the competition in the rubble with an estimated $53 million debut. The other national newcomer Aloha lei-ed an egg with a $9.8 million opening.

Revenues for the frame came up just shy of $140 million and taking a 12% dip from last weekend’s 3-day portion of the Memorial holiday. It sank a further 18% from 2014 when the bow of Maleficent led with $69.4 million and A Million Ways to Die in the West trailed with $16.8 million.

Holidays in India saw a handful of new releases including good openings for Masss of $267,000 and a $126,000 bow for Gadaar – The Traitor. In general the wave of new product blunted individual film’s grossing potential. Exclusive newcomers saw only American indies Results and Heaven Knows What displaying encouraging openings.

Reviewers delighted in the scientific anomalies of the trembler San Andreas. However, audiences were taken with the yarn of a supe quake that tracking reports had suggested would open between $40-44 million. Ironically it performed strongest on the U.S. West Coast where it’s set with 19 or the top 20 best engagements.

Studio exit demos identified the opening audience as 51% female with 70% of viewers aged 25-years and older. The potency of the debut was also credited to headliner Dwayne Johnson who scored 38% as the prime reason for seeing the picture among attendees. The subject matter was close behind at 37%.

San Andreas also bowed day-and-date in 60 international climes where it generated about $40 million. Mexico, Russia and UK were among the top markets with China and South Korea set to open next weekend and Japan to face the aftershock next month.

Aloha, conversely, bowed to the short goodbye. It never overcame the bad word from leaked emails that surfaced from the Sony hack. Reviews ranged from the apologetic to dire; tracking reports tagged its commercial prospects at between $10-12 million.

Those that decided to hang ($)10 or more were 64% female with 57% aged 30-years old and above.

Weekend (estimates) May 29 – 31, 2015
Title Distributor Gross (average) % change * Theaters Cume
San Andreas WB 53.0 (14,030) NEW 3777 53
Pitch Perfect 2 Uni 14.8 (4,040) -52% 3660 147.5
Tomorrowland BV 13.8 (3,480) -58% 3972 63.2
Mad Max: Fury Road WB 13.6 (4,170) -45% 3255 115.9
Avengers: Age of Ultron BV 10.9 (3,380) -50% 3228 427.1
Aloha Sony 9.8 (3,470) NEW 2815 9.8
Poltergeist Fox 7.8 (2,400) -66% 3242 38.2
Far From the Madding Crowd Searchlight 1.4 (1,600) -37% 902 8.4
Hot Pursuit WB 1.4 (940) -62% 1446 32.3
Home Fox 1.2 (1,080) -33% 1088 170.4
Furious 7 Uni 1.0 (1,020) -57% 963 349.2
Ex Machina A24/Mongrel .76 (1,970) -46% 506 23.6
Paul Blart: Mall Cop 2 Sony .74 (900) -60% 823 67.7
Tanu Weds Manu Returns Eros .73 (5,370) -27% 136 2.3
The Age of Adaline Lionsgate .56 (780) -63% 713 41.4
I’ll See You in My Dreams Bleecker Street .51 (6,020) 76% 85 1
Woman in Gold Weinstein Co. .46 (990) -48% 464 31.4
Masss/Rakshsudu MM Media .27 (2,360) NEW 113 0.27
Get Hard WB .26 (760) -8% 303 89.7
Cinderella BV .25 (1,020) -39% 249 198.4
The Longest Ride Fox .15 (640) -47% 230 37.1
Insurgent Lionsgate .14 (700) -45% 197 128.9
Piku Yash Raj .13 (1,930) -72% 68 2.6
Gadaar – The Traitor Viva .13 (3,610) NEW 35 0.13
Weekend Total ($500,000+ Films) $132.00
% Change (Last Year) -18%
% Change (Last Week) -12%
Also debuting/expanding
Iris Magnolia .12 (1,430) -20% 82 0.86
The 100-Year Old Man Who Climbed … Music Box .11 (1,640) -10% 66 0.43
Pandaga Chesko Great India .11 (1,320) 84 0.11
5 Flights Up Focus 65,200 (820) -50% 71 0.86
Saint Laurent Sony Classics 37,800 (1,020) -50% 37 0.28
When Marnie Was There Gkids 32,400 (3,600) -13% 9 0.08
Welcome 2 Karachi Big Pictures 27,700 (750) 37 0.03
Gemme Bovary Music Box 18,500 (3,700) 5 0.02
Results Magnolia 17,400 (5,800) 3 0.02
Heaven Knows What Weinstein Co. 14,700 (7,350) 2 0.01
Survivor Alchemy 10,300 (860) 12 0.01
I Believe in Unicorns Gravitas 3,600 (3,600) 1 0.01
Domestic Market Share (January 1 – May 28, 2015)
Distributor (releases) Box Office Market Share
Buena Vista (10) 819.7 19.40%
Universal (11) 796.2 18.90%
Warner Bros. (14) 781.8 18.50%
20th Century Fox (13) 529.7 12.60%
Paramount (7) 276.7 6.60%
Lionsgate (8) 210.1 5.00%
Sony (7) 195.7 4.60%
Weinstein Co. (10) 190.5 4.50%
Fox Searchlight (5) 80.8 1.90%
Relativity (6) 71.7 1.70%
Sony Classics (11) 41.9 1.00%
CBS (1) 34.1 0.80%
A24 (3) 33.8 0.80%
Open Road (4) 22.5 0.50%
Other * (168) 136.4 3.20%
4221.6 100%
* none greater than 0.4%
Top Domestic Grossers (January 1 – May 28, 2015)
Title Distributor Box Office
Avengers: Age of Ultron BV 416,150,025
Amerian Sniper * WB 348,643,809
Furious 7 Uni 348,243,950
Cinderella BV 198,107,845
Home Fox 169,258,530
Fifty Shades of Grey Uni 166,248,790
SpongeBob Movie: Sponge Out of Water Par 162,994,032
Pitch Perfect 2 Uni 132,698,720
Insurgent Lionsgate 128,796,648
Kingsman: The Secret Service Fox 127,912,738
Mad Max: Fury Road WB 102,289,534
Get Hard WB 89,431,858
Taken 3 Fox 89,256,424
Paddington Weinstein Co. 76,074,410
The Imitation Game * Weinstein/Elevation 71,189,164
Paul Blart: Mall Cop 2 Sony 66,931,656
The Hobbit: The Battle of the Five Armies * WB 65,570,462
The Wedding Ringer Sony 64,587,373
Into the Woods * BV 63,940,268
Focus WB 53,980,127
* does not include 2014 box office

 

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4