MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

It was the future by a nose as Tomorrowland edged out Pitch Perfect 2 for the holiday box office crown. It opened to an estimated $32.2 million to PP2 with $30.3 million (all figures reflect 3-day$. Also bowing for Memorial weekend was the reboot of Poltergeist that generated a scary $22.7 million that slotted fourth.

The frame also saw effective expansions for both Far From the Madding Crowd and I’ll See You in My Dreams.

In the niches there was a strong start of $920,000 for Hindi Tanu Wed Manu Returns while new Telugu and Punjabi entries faltered. Exclusive debs were largely disappointing save for Chocolat City, a twist on Magic Mike that grossed $108,000 from 15 runways. 

Revenues for the holiday spree topped $150 million that translated into a 19% downturn from both the prior weekend and the 2014 holiday session. A year back the debuts of X-Men: Days of Future Past and Blended opened respectively with $84.5 million and $14.3 million.

Tomorrowland likely won’t have the franchise appeal of Pirates but at least based on tracking reports opened to unanticipated strength. An odd mix of geek and family appeal, studio exit demos identified the audience as 51% male with 56% of viewers aged 25-years and older. Roughly 30% were marked as families.

The film also opened day-and-date in 65 international venues to slightly better than $26 million with Russia leading the way with $3.6 million. Other major territory tallies included Mexico with $2.8 million, the UK with a box office of $2.1 million and $1.9 million in France.

The original Poltergeist bowed in 1982 and spawned two subsequent sequels. While the new incarnation may not win awards, it nonetheless opened to better-than-anticipated grosses. Its opening audience profile was 56% female with 59% of viewers aged 25-years and younger.

Weekend (estimates) May 22 – 24, 2015
Title Distributor Gross (avg) % chng Thtrs Cume
Tomorrowland BV 32.2 (8,100) NEW 3972 32.2
Pitch Perfect 2 Uni 30.3 (8,730) -56% 3473 117.8
Mad Max: Fury Road WB 23.7 (6,390) -48% 3702 87.1
Poltergeist Fox 22.7 (7,020) NEW 3240 22.7
Avengers: Age of Ultron BV 21.0 (4,900) -46% 4276 404.2
Hot Pursuit WB 3.4 (1,330) -40% 2577 28.9
Far From the Madding Crowd Searchlight 2.3 (2,610) 81% 865 5.4
Furious 7 Uni 2.1 (1,280) -42% 1653 347
Home Fox 1.7 (1,170) -34% 1444 168
Paul Blart: Mall Cop 2 Sony 1.7 (920) -51% 1878 65.5
The Age of Adaline Lionsgate 1.4 (840) -56% 1643 39.8
Ex Machina A24/Mongrel 1.3 (1,480) -37% 896 21.9
Tanu Weds Manu Returns Eros .92 (6,780) NEW 136 0.92
Woman in Gold Weinstein Co. .83 (1,250) -31% 662 30.3
Cinderella BV .37 (1,050) -41% 356 197.8
Piku Yash Raj .28 (2,540) -53% 111 2.3
I’ll See You in My Dreams Bleecker Street .27 (10,350) 416% 26 0.34
The Longest Ride Fox .25 (760) -54% 329 36.8
Get Hard WB .25 (980) -59% 255 89.3
Insurgent Lionsgate .22 (840) -42% 266 128.6
Where Hope Grows Rodside Attractions .20 (910) -56% 221 0.83
Kingsmen: The Secret Service Fox .18 (970) -8% 186 127.8
Monkey Kingdom BV .18 (620) -63% 290 15.8
Weekend Total ($500,000+ Films) $145.55
% Change (Last Year) -19%
% Change (Last Week) -19%
Also debuting/expanding
La Famille Belier Seville .14 (3,010) 13% 46 0.65
Iris Magnolia .12 (1,890) -9% 65 0.61
5 Flights Up Focus .12 (1,460) -34% 80 0.7
Chocolate City FreeStyle .11 (7,200) 15 0.11
The 100-Year Old Man Who Climbed … Music Box .10 (1,820) 87% 54 0.22
While We’re Young A24/Elevation .10 (890) -37% 114 7.3
Good Kill IFC/Remstar 92,100 (700) 41% 132 0.19
Saint Laurent Sony Classics 72,600 (1,230) 97% 59 0.18
Welcome to Me Alchemy 49,900 (1,780) -48% 28 0.51
The Salt of the Earth Sony Classics 46,300 (1,010) -31% 46 1.1
Wild Tales Sony Classics 44,700 (1,400) -19% 32 2.9
Danny Collins Bleecker/Elevation 42,500 (510) -43% 84 5.6
Oh Yaara … Ainvayi Anvayi Lut Glut Punjabi 36,800 (2,300) 16 0.04
When Marnie Was There Gkids 24,800 (12,400) 2 0.02
Sunshine Superman Magnolia 9,200 (3,070) 3 0.01
Mosagallaku Mosagadu Global 8,400 (380) 22 0.01
Farewell Party IDP 6,500 (3,250) 2 0.01
Gueros Kino 5,800 (5,800) 1 0.01
Love at First Fight Strand 3,400 (1,700) 2 0.01
Human Centipede 3 IFC 2,600 (2,600) 1 0.01
Aloft Sony Classics 1,980 (990) 2 0.01
Domestic Market Share (January 1 – May 21, 2015)
Distributor (releases) Box Office Market Share
Universal (11) 747.4 18.70%
Warner Bros. (14) 736.4 18.50%
Buena Vista (9) 735.9 18.50%
20th Century Fox (12) 495.6 12.40%
Paramount (7) 276.5 6.90%
Lionsgate (8) 207.1 5.20%
Sony (7) 192.6 4.80%
Weinstein Co. (10) 188.9 4.70%
Fox Searchlight (5) 76.9 1.90%
Relativity (6) 71.7 1.80%
Sony Classics (11) 41.5 1.10%
CBS (1) 34.1 0.85%
A24 (3) 31.5 0.80%
Open Road (4) 22.2 0.55%
Other * (161) 130.4 3.30%
3988.7 100%
* none greater than 0.45%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4