MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Pitch Perfect 2 hit the right note and bowed to an estimated $70.2 million to win weekend bragging rights. The session’s other wide release, Mad Max: Fury Road, also opened dynamically with $44.4 million. In limited wide release, inspirational drama Where Hope Grows had little cultivation with a $458,000 tally.

In the niches, Bollywood entry Bombay Velvet was no diamond in the rough with $313,000 from 218 locations and new Tamil and Telugu entrants barely registered a pulse. Exclusive newbies were largely moribund apart from senior-appeal I’ll See You in My Dreams with $50,900 from three screens.

Overall revenues shot up to about $185 million, a sizable 41% boost from seven days back. It was also 4% improved from 2014 when the launch of Godzilla roared to $93.2 million and Neighbors’ second weekend grossed $25.1 million.

Tracking leading into the weekend clearly favored the singing sequel ahead of the kinetic one. The former was expected to gross $50 million to $55 million with the latter approximated at between $35 million and $40 million. In the end both performed better than expected.

Pitch Perfect 2 followed up on its 2012 inspiration with the sort of scenario most chapter twos aspire to but can rarely achieve – namely in its ability to capitalizing on growing its appeal with exposure on cable, satellite and other ancillaries. The first songfest, while unquestionably successful ,wound up with a $65 million domestic box office and an additional international gross of $50 million. It’s already bested its performance on the home front and expected to do the same overseas next weekend.

The film got a head start a week back with opening in Australia and New Zealand that generated a potent $9.2 million. This weekend it added an additional 27 territories and an estimated $27 million including chart-topping bows in the UK of $8 million and $4.2 million in Germany.

Studio exit polls definitively underscored that PP2 hit a bullseye with its target audience. Women comprised 75% of opening customers that were 62% aged 25-years and younger.

The long-gestating Mad Max (three decades since Thunderdome) continuation provided sufficiently time to see the original anti-hero replaced by Tom Hardy in Fury Road. It attracted the inverse Pitch Perfect crowd with a 70% male audience and 63% of eyes aged 25-year and older. It also had a higher than normal 46% attendance for 3D engagements. [ed.: paragraph corrected]

Internationally the film opened day-and-date in 68 international climes and is headed for a $35 million session. Historically Mad Max movies haven’t punched their weight in the U.S. but that could well change for Fury Road with rapturous reviews that bode well for its survival hopes in coming weeks.

Weekend (estimates) May 15 – 17, 2015
Title Distributor Gross (average) % change * Theaters Cume
Pitch Perfect 2 Uni 70.2 (20,220) NEW 3473 70.2
Mad Max: Fury Road WB 44.4 (11,980) NEW 3702 44.4
Avengers: Age of Ultron BV 38.9 (9,090) -50% 4276 372
Hot Pursuit WB 5.7 (1,870) -59% 3037 23.4
Paul Blart: Mall Cop 2 Sony 3.6 (1,380) -31% 2632 63
Furious 7 Uni 3.6 (1,620) -33% 2238 343.8
The Age of Adaline Lionsgate 3.2 (1,210) -45% 2623 37.1
Home Fox 2.6 (1,290) -16% 2006 165.5
Ex Machina A24/Mongrel 2.1 (1,220) -41% 1718 19.6
Far From the Madding Crowd Searchlight 1.3 (4,430) 66% 289 2.6
Woman in Gold Weinstein Co. 1.2 (1,350) -32% 876 28.9
Cinderella BV .63 (980) -62% 641 197.2
Piku Yash Raj .59 (4,850) -37% 122 1.8
Get Hard WB .56 (1,110) -47% 505 88.8
Unfriended Uni .54 (820) -63% 657 32.1
The Longest Ride Fox .53 (660) -61% 803 36.3
Monkey Kingdom BV .48 (710) -62% 675 15.3
Where Hope Grows Rodside Attractions .46 (1,660) NEW 276 0.46
Insurgent Lionsgate .39 (770) -50% 503 128.4
Bombay Velvet Fox Intl .31 (1,440) NEW 218 0.31
Little Boy Open Road .31 (630) -55% 490 5.9
The Water Diviner WB/eOne .26 (900) -53% 288 3.7
McFarland USA BV .20 (1,010) 28% 198 43.5
Weekend Total ($500,000+ Films) $179.65
% Change (Last Year) 4%
% Change (Last Week) 41%
Also debuting/expanding
5 Flights Up Focus ,19 (1,990) -21% 94 0.51
While We’re Young A24/Elevation .18 (1,040) -39% 174 7.2
La Famille Belier Seville .14 (3,710) -16% 38 0.44
Iris Magnolia .13 (2,540) 34% 52 0.39
Welcome to Me Alchemy .10 (1,310) -47% 78 0.42
Danny Collins Bleecker/Elevation 79,500 (850) -41% 93 5.5
The Salt of the Earth Sony Classics 66,400 (1,040) -29% 64 0.96
Good Kill IFC/Remstar 65,700 (1,600) 41 0.07
Wild Tales Sony Classics 54,100 (1,420) -15% 38 2.8
36 Vayadhinile Praneeth 52,300 (1,540) 34 0.05
I’ll See You in My Dreams Bleecker Street 50,900 (16,970) 3 0.05
The 100-Year Old Man Who Climbed … Music Box 49,600 (2,070) 57% 24 0.09
Lion SLV Cinema 39,800 (610) 65 0.11
Saint Laurent Sony Classics 37,200 (2,320) 10% 16 0.09
Dancing Arabs Mongrel 18,200 (4,550) 4 0.02
Purampokku ATMUS 15,500 (820) 19 0.02
In the Name of My Daughter Cohen Media 13,700 (4,570) 3 0.01
Animals Oscilloscope 11,800 (1,180) 10 0.01
Slow West A24 10,100 (5,050) 2 0.01
Every Secret Thing Starz 8,400 (600) 14 0.01
Dark Star: H.R. Gigers World Icarus 7,600 (1,520) 5 0.01
Hunting Elephants Ocean 6,200 (1,240) 5 0.01
Chronicles of Evil CJ 5,500 (5,500) 1 0.01
Absolution Film Arcade 4,600 (460) 10 0.01
Know How First Run 2,800 (1,400) 2 0.01
Domestic Market Share (January 1 – May 14, 2015)
Distributor (releases) Box Office Market Share
Buena Vista (9) 684.1 18.20%
Warner Bros. (14) 667.3 17.80%
Universal (11) 658.5 17.60%
20th Century Fox (12) 491.2 13.10%
Paramount (7) 276.2 7.30%
Lionsgate (8) 202.1 5.40%
Sony (7) 188.1 5.00%
Weinstein Co. (10) 186.9 5.00%
Fox Searchlight (5) 74.9 2.00%
Relativity (6) 71.7 1.90%
Sony Classics (11) 41.2 1.10%
CBS (1) 34 0.90%
A24 (3) 28.5 0.75%
Open Road (4) 21.8 0.60%
Other * (153) 125.5 3.35%
3752 100%
* none greater than 0.45%
Top Global Grossers (January 1 – May 14, 2015)
Title Distributor Box Office
Furious 7 Uni 1,433,663,409
Avengers: Age of Ultron BV 982,533,315
Fifty Shades of Grey Uni 569,764,428
American Sniper WB 548,852,608
Cinderella BV 515,263,835
Kingsman: The Secret Service Fox 404,285,637
Home Fox; Dmwks 340,732,764
Taken 3 Fox; Europa 328,171,749
The Hobbit: The Battle of the Five Armies * WB 324,095,379
SpongeBob Movie: Sponge Out of Water Par 312,095,619
Big Hero 6 * BV 307,411,639
Insurgent Lionsgate 280,921,973
Night at the Museum: Secret of the Tomb * Fox 226,827,442
Jupiter Ascending WB 184,107,499
The Imitation Game * Weinstein; CAA 177,354,911
From Vegas to Macau Mega-vision 165,381,086
Paddington * Weinstein; Studio Canal 165,086,531
Focus WB 159,101,608
Penguins of Madagascar * Fox; Dmwks 157,897,976
Into the Woods BV 143,774,136
Wolf Totem Wild Bunch 128,912,478
Get Hard WB 106,231,045
Chappie Sony 98,408,512
Unbroken * Uni 96,322,655
Paul Blart: Mall Cop 2 Sony 89,043,753
* does not include 2014 box office

3 Responses to “The Weekend Report”

  1. KMS says:

    Um, it’s been 30 years since ‘Thunderdome’.

  2. Bud Brigman says:

    Mad Max Beyond Thunderdome came out in 1985, not 1995. Try the math again.

  3. Mike says:

    Come on, this isn’t a math-based article.

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4