MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Cinderella broke through the glass (slipper) ceiling to command weekend viewing with an estimated $69.1 million. The venerable partygoer put a damper on the session’s only other wide newcomer,  brooding thriller Run All Night, that came to ground with $11 million.

Exclusive and limited bows provided a couple of potent debuts as well as a sayonara for critically-excoriated The Cobbler that grossed $22,200 at 20 shoeboxes. The Wrecking Crew proved more tuneful with $57,500 from 10 gigs. The big noise was Alex Gibney’s Scientology doc Going Clear with $60,300 from three screens and a stand-out $154,000 for critically-lauded teen chiller It Follows from a mere four playdates. Hindi NH 10 had fair results of $149,000 in a disappointing first quarter for Bollywood fare.

Box office bounced back with revenues of more than $130 million. That was a 51% uptick from the immediate prior weekend and an 18% improvement from 2014. A year back the second weekend of Mr. Peabody and Sherman led with $21.8 million with Need for Speed the top newcomer at $17.8 million. The folks at Disney were only slightly on edge about its live-action Cinderella. There was no question from polling that the public were familiar with the title… but did they know there was a new, non-animated version? It arrived on the low end of pundit’s predictions that capped out around $75 million. While fears of an awkward transition dogged the production critical response was positive and studio exit profiles identified the audience as 66% families. It also tilted 66% female (there are never too many princesses) with 55% of the crowd aged 25-years and younger. The film also went out day and date in 32 international territories with China ahead of the pack with an estimated $25 million of a $69 million total. Other major bows included Russia, Italy, Japan and Mexico. Tracking wasn’t encouraging for the latest Liam Neeson thriller Run All Night despite generally favorable reviews. While expectations were modest it fell short of predictions in the $14 million to $15 million range and will doubtless induct the actor into the ranks of Will Smith and Sharlto Copley as the next cinematic Joe Bftsplk … until his next box office successs. Studio execs are head scratching about exit polls that revealed a female tilt of 52% and less surprised (but equally concerned) by an audience that was 86% aged 25-years and older.

Weekend (estimates) March 13 – 15, 2015
Title Distributor Gross (average) % change * Theaters Cume
Cinderella BV 69.1 (17,980) NEW 3845 69.1
Run All Night WB 11.0 (3,460) NEW 3171 11
Kingsman: The Secret Service Fox 6.2 (2,340) -26% 2635 107.3
Focus WB 5.8 (2,030) -42% 2855 44
The Second Best Exotic Marigold Hotel Fox Searchlight 5.7 (2,810) -33% 2022 18.1
Chappie Sony 5.6 (1,740) -58% 3201 23.2
SpongBob: Sponge Out of Water Par 4.1 (1,550) -38% 2659 154.7
McFarland, USA BV 3.6 (1,480) -31% 2455 34.9
The Duff CBS 2.9 (1,270) -39% 2301 30.3
50 Shades of Grey Uni 2.9 (1,410) -48% 2039 161.4
American Sniper WB 2.9 (1,440) -35% 2001 341.5
The Lazarus Effect Relativity/D Film 2.8 (1,370) -45% 2054 21.7
Unfinished Business Fox 2.2 (810) -53% 2777 8.6
Still Alice Sony Classics .85 (1,150) -46% 740 16.3
Paddington Weinstein Co. .69 (820) -45% 837 73.3
The Imitation Game Weinstein/Elevation .65 (1,240) -42% 525 89.5
Jupiter Ascending WB .51 (1,120) -54% 454 46
What We Do in the Shadows Paladin/VSC .35 (2,680) 2% 131 1.6
Crazy Beautiful You ABS .35 (6,090) -35% 58 1.2
A La Mala Lionsgate .34 (1,240) -59% 273 3.2
The Wedding Ringer Sony .25 (910) -27% 277 63.9
Wild Tales Sony Classics .24 (3,570) 71% 68 0.82
Night at the Museum: Secret of the Tomb Fox .23 (1,050) -17% 220 112.7
Selma Par .23 (980) -39% 231 51.4
Big Hero 6 BV .22 (860) -32% 259 221.7
Weekend Total ($500,000+ Films) $127.50
% Change (Last Year) 18%
% Change (Last Week) 51%
Also debuting/expanding
71 Roadside Attract. .20 (3,050) 186% 65 0.37
It Follows Weinstein Co. .15 (38,550) 4 0.15
NH 10 Eros .15 (3,730) 40 0.15
Whiplash Sony Classics .13 (1,090) -51% 120 12.9
Mr. Turner Sony Classics .12 (1,360) -5% 89 3.7
Gett: The Trial of Vivian Anselam Music Box/EyeSteel 94,200 (2,300) 54% 41 0.4
Red Army Sony Classics 65,400 (1,130) 5% 58 0.46
Deli Man Cohen Media 64,700 (2,020) 5% 32 0.21
Going Clear: Scientology and Prisoner of Belief HBO 60,300 (20,100) 3 0.06
Timbuktu Cohen Media 58,100 (1,490) -8% 39 0.82
The Wrecking Crew Magnolia 57,500 (5,750) 10 0.06
Leviathan Sony Classics 56,200 (1,150) -23% 49 1.1
Seymour: An Introduction IFC 22,800 (11,400) 2 0.02
The Cobbler Image Ent. 22,200 (1,110) 20 0.02
The Tales of Hoffmann (reissue) Rialto 15,400 (7,700) 2 0.02
The Price We Pay Film Movement 13,600 (3,400) 4 0.01
3 Hearts Cohen Media 11,300 (11,300) 1 0.01
Eva Weinstein Co. 10,200 (205) 50 0.01
Home Sweet Hell Vertical Ent. 7,100 (650) 11 0.01
Cymbeline Film Arcade 3,550 (360) 10 0.01
Walter eOne 2,300 (1,150) 2 0.01
Domestic Market Share (January 1 – March 12, 2015)
Distributor (releases) Box Office Market Share
Warner Bros. (9) 498.4 25.40%
Universal (8) 273.7 14.00%
Paramount (7) 262.7 13.40%
20th Century Fox (10) 260.1 13.30%
Weinstein Co. (7) 139.8 7.10%
Buena Vista (6) 125.2 6.40%
Sony (6) 113.7 5.80%
Relativity (5) 62.9 3.20%
Fox Searchlight (3) 47.8 2.40%
Lionsgate (5) 38.1 1.90%
Sony Classics (7) 32.9 1.70%
CBS (1) 27.4 1.40%
Focus (4) 14.2 0.70%
Other * (80) 63.8 3.30%
1960.7 100%
* none greater than 0.5%
Top Domestic Grossers * (January 1 – March 12, 2015)
Title Distributor Box Office
American Sniper * WB 337,240,264
Fifty Shades of Grey Uni 158,481,610
SpongeBob Movie: Sponge Out of Water Par 150,591,372
Kingsman: The Secret Service Fox 101,173,238
Taken 3 Fox 88,397,672
Paddington Weinstein Co. 72,590,178
The Imitation Game * Weinstein/Elevation 68,913,679
The Hobbit: Battle of the Five Armies * WB 65,225,970
The Wedding Ringer Sony 63,653,081
Into the Woods * BV 63,282,826
Unbroken * Uni 53,109,285
Selma * Par 49,940,056
Jupiter Ascending WB 45,465,134
Night at the Museum: Secret of the Tomb * Fox 43,093,943
Focus WB 38,227,415
* does not include 2014 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4