MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Not exactly a happy Chappie but nonetheless the debut yarn of a “human” robot led session viewing with an estimated $13.1 million in an inclement frame. Two other new national releases bowed, with the Vince Vaughn comedy vehicle Unfinished Business posting dire results of $4.7 million, while The Second Best Exotic Marigold Hotel provided a ray of sunshine with $8.4 million.

Exclusive bows were tepid, with the best debut from the reissue of 1975 doc Grey Gardens posting $11,200 from a single screen. Coincidentally, the newly restored edition opened the morning after the passing of co-director Albert Maysles.

In the niches there was a potent $498,000 bow for Filipino rom-com Crazy Beautiful You bit disappointing results for new Indian imports including Tamil Surya vs. Surya of $45,800. Also strong was Hong Kong comedy 12 Golden Ducks, grossing $82,400 from 10 ponds.

Weekend revenues contracted to less than $90 million and dipped 17% from the prior frame. It was down an even steeper 39% from 2014 when the openings of 300: Rise of an Empire and Mr. Peabody and Sherman led with $45 million and $32.2 million, respectively

Expectations were high for Chappie… until word from early previews leaked out. And as opening day crept closer, the prospect of a $20 million debut faded though pundits prognosticated in the range of $16 million to $18 million. Critical response was withering. The opening throng was identified as 60% male with 57% of viewers aged 30-years and younger.

Unfinished Business was a more pronounced sort of bomb as tracking charitably accorded it a $7 million or $8 million launch. It also skewed male with 55% of the biz and 54% of the audience aged 25-years and older. It bodes ill for Tom Wilkinson’s future prospects coupled with his demise in the original Marigold Hotel.

Meanwhile the current guest of The Second Best Exotic Marigold Hotel slightly exceeded expectations of $7-8 million. The sequel opened solidly to $9.4 million in three foreign climes last weekend. U.S. opening exit demos revealed a 65% female tilt and a decidedly older crowd with close to 90% of viewers aged 25-years and older.

Two weeks post-Oscar the winners have all but memories. American Sniper’s current weekend pushed it into first place among movies that originally bowed in 2014, albeit with 99.5% of its box office occurring in the subsequent year.

Weekend (estimates) March 6 – 8, 2015
Title Distributor Gross (average) % chng Thtrs Cume
Chappie Sony 13.1 (4,110) NEW 3201 13.1
Focus WB 9.8 (2,960) -48% 3323 34.4
The Second Best Exotic Marigold Hotel Fox Searchlight 8.4 (5,360) NEW 1573 8.4
Kingsman: The Secret Service Fox 8.3 (2,670) -30% 3101 98
SpongeBob Movie: Sponge Out of Water Par 6.9 (2,240) -36% 3097 148.9
50 Shades of Grey Uni 5.6 (2,010) -47% 2788 156.4
McFarland, USA BV 5.3 (1,890) -33% 2792 29.4
The Lazarus Effect Relativity/D Film 5.1 (1,910) -50% 2666 17.4
The Duff CBS 4.8 (1,850) -30% 2622 26.1
Unfinished Business Fox 4.7 (1,710) NEW 2777 4.7
American Sniper WB 4.6 (1,800) -38% 2545 337.3
Still Alice Sony Classics 1.6 (1,340) -39% 1197 14.7
Paddington Weinstein Co. 1.3 (1,130) -29% 1135 72.1
Jupiter Ascending WB 1.2 (1,240) -45% 943 45.1
The Imitation Game Weinstein/Elev 1.2 (1,360) -38% 862 88.5
A La Mala Lionsgate .84 (2,190) -40% 384 2.6
Birdman Fox Searchlight .73 (940) -62% 777 41.6
Hot Tub Time Machine 2 Par .53 (590) -78% 900 11.8
Crazy Beautiful You ABS .50 (10,590) NEW 47 0.5
The Wedding Ringer Sony .38 (1,220) -38% 310 63.5
Selma Par .36 (1,330) -19% 270 50.9
What We Do in the Shadows Paladin/VSC .34 (3,240) 25% 105 1.1
Big Hero 6 BV .32 (1,030) -40% 310 221.3
Night at the Museum: Secret of the Tomb Fox .28 (1,060) -8% 265 112.3
Whiplash Sony Classics .27 (940) -59% 289 12.7
Weekend Total ($500,000+ Films) $84.50
% Change (Last Year) -39%
% Change (Last Week) -17%
Also debuting/expanding
Wild Tales Sony Classics .14 (4,980) 27% 28 0.53
Mr. Turner Sony Classics .12 (1,060) -40% 114 3.5
Road Hard FilmBuff .10 (4,740) 22 0.1
12 Golden Ducks Media Asia 82,400 (8,240) 10 0.08
Leviathan Sony Classics 69,800 (980) -43% 71 1
’71 Roadside Attract. 68,500 (4,280) 23% 16 0.14
Gett: The Trial of Vivian Anselam Music Box/EyeSteel 64,200 (2,570) -13% 25 0.26
Maps to the Stars Focus World 63,700 (1,050) -56% 61 0.26
Timbuktu Cohen Media 62,700 (1,740) -29% 36 0.74
Deli Man Cohen Media 61,300 (2,450) 64% 25 0.12
Detective K: Secret of the Lost Island CJ 50,500 (2,660) 19 0.05
Surya vs. Surya Movie Arts 45,800 (690) 66 0.05
Enakkul Oruvan Praneeth Media 26,300 (820) 32 0.03
Merchants of Doubt Sony Classics 19,600 (4,900) 4 0.02
An Honest Liar Abramorama 14,200 (7,100) 2 0.01
Grey Gardens (reissue) Janus 11,200 (11,200) 1 0.01
Chorus Fun Film 9,700 (1,610) 6 0.01
Kidnapping Mr. Heineken Alchemy 6,600 (550) 12 0.01
Straight Outta Tompkins Indican 5,800 (2,900) 2 0.01
Buzzard Oscilloscope 5,900 (590) 10 0.01
Faults Screen Media 5,100 (640) 8 0.01
Allure Surla 1,800 (1,800) 1 0.01
Domestic Market Share (January 1 – March 5, 2015)
Distributor (releases) Box Office Market Share
Warner Bros. (9) 476.9 25.90%
Universal (8) 265.6 14.50%
Paramount (7) 252.4 13.70%
20th Century Fox (9) 241.4 13.10%
Weinstein Co. (6) 136.6 7.40%
Buena Vista (6) 117.1 6.40%
Sony (5) 95.5 5.20%
Relativity (5) 57.6 3.10%
Lionsgate (5) 36.8 2.00%
Fox Searchlight (2) 34.3 1.90%
Sony Classics (7) 29.6 1.60%
CBS (1) 21.3 1.20%
Focus (4) 13.7 0.75%
Other * (72) 59.6 3.25%
1838.4 100%
* none greater than 0.5%

Comments are closed.

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4