MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

The SpongeBob Movie: Sponge in the Water was the undisputed champion with a flushing estimated debut of $55.8 million. That left only disappointment for two other national newcomers. The futuristic Jupiter Ascending slotted third with $18.7 million while the supernatural power struggle Seventh Son bowed to $7.1 million.

In the niches new Indian imports ranged from a solid $413,000 debut for the Tamil Yennai Arindhaal to a flaccid $224,000 for the Hindi Shamitabh. In Quebec the French import Samba danced off to a nicely choreographed $93,200 and a solo bounce for Korea’s Gangnam Blues was an encouraging $14,800.

Best of the exclusive debs were the dance doc Ballet 422 with a two step of $31,200 and the American indie Old Fashioned downing $40,400 from a triple shot.

Weekend revenues ballooned to roughly $155 million for a 52% puff from seven days back. It was nonetheless a slight 1% dip from 2014 when the launch of The Lego Movie asssembled $69 million and bridesmaid The Monuments Men arrived with $22 million.

It’s been more than a decade since the venerable animated TV charmer SpongeBob Squarepants took to the big screen and tracking indicated a strong response for Sponge Out of Water. However estimates of $35 million or so seriously under appreciate his full appeal. The film had already got off to a good start last weekend with a $7.7 million gross in six foreign territories.

The character has been around long enough to instill adult interest and that provided much of the difference. It was also anticipated that the film would skew female but studio exit polls identified viewers as 53% female with 60% of the audience aged 25-years and younger. It also helped that early February has traditionally been a strong period for films with appeal to families and kids.

The session head scratcher was pitting two films with similar audience appeal against one another with the verdict that neither Jupiter Ascending nor Seventh Son would reach full commercial potential. The inside story added the fact that Seventh Son had been part of Relativity Media’s WB deal and was wrested away (with some difficulty) when the company migrated to Universal who slotted it in early February. Meanwhile one of Warners’ summer 2014 titles _ Jupiter Ascending _ missed crucial delivery deadlines and charitably opted not to go up against next weekend’s debut of 50 Shades of Grey.

Jupiter’s opening crowd was 57% male with 82% of ticket buyers aged 25-years and older while Seventh Son was 61% male and 68% aged 25-years and older.

With Oscar two weeks off one’s hard pressed to equate box office interest (or ancillary sales) to eventual winners. Nonetheless there are several handfuls of titles that have benefited from the awards spotlight and unquestionably a statuette is going to reap big rewards for several movies, particular those yet to substantially mine foreign soil.

Weekend (estimates) February 6 – 8, 2015
Title Distributor Gross (avg) % chng Thtrs Cume
SpongBob: Sponge Out of Water Par 55.8 (15,320) NEW 3641 55.8
American Sniper WB 23.9 (6,150) -22% 3885 282
Jupiter Ascending WB 18.7 (5,870) NEW 3181 18.7
Seventh Son Uni 7.1 (2,460) NEW 2875 7.1
Paddington Weinstein Co. 5.3 (1,840) -36% 2888 57.2
Project Almanac Par 5.3 (1,820) -36% 2900 15.7
The Imitation Game Weinstein/Elevation 4.7 (2,410) -5% 1963 74.6
The Wedding Ringer Sony 4.7 (2,130) -18% 2193 55
Black or White Relativity/D Film 4.4 (2,430) -29% 1823 13
The Boy Next Door Uni 4.1 (1,860) -33% 2193 30.8
Taken 3 Fox 2.3 (1,540) -38% 1507 85
Selma Par 1.7 (1,820) -33% 941 46.4
The Loft Open Road 1.4 (740) -50% 1841 5.1
Birdman Fox Searchlight 1.3 (1,990) -10% 666 35.2
The Theory of Everything Focus 1.0 (1,690) 4% 602 32.1
A Most Violent Year A24/Elevation .91 (1,340) -40% 680 4.6
Into the Woods BV .87 (1,160) -54% 750 125.7
Still Alice Sony Classics .86 (6,370) 56% 135 2.6
Strange Magic BV .84 (640) -75% 1322 11.4
The Hobbit: The Battle of the Five Armies WB .76 (1,510) -41% 503 252.9
Whiplash Sony Classics .74 (1,540) 23% 479 9.6
Night at the Museum: Secret of the Tomb Fox .52 (1,190) -37% 437 110.5
Wild Fox Searchlight .46 (1,620) -16% 286 36.4
Unbroken Uni .44 (1,100) -41% 397 114.6
Yennai Arindhaal ATMUS .41 (4,050) NEW 102 0.59
Weekend Total ($500,000+ Films) $147.20
% Change (Last Year) -1%
% Change (Last Week) 52%
Also debuting/expanding
2015 Oscar Shorts Magnolia .38 (3,110) -9% 122 1
Mr. Turner Sony Classics .23 (2,950) 50% 79 2.4
Shamitabh Eros .22 (1,630) 137 0.22
Two Days, One Night IFC/Metropole .22 (2,060) 52% 109 1
Foxcatcher Sony Classics .17 (990) -26% 174 11.7
Samba Seville 93,200 (4,240) 22 0.09
Malli Malli Idi Roni Roju 7 Star 84,500 (3, 250) 26 0.08
Leviathan Sony Classics 78,700 (3,280) 25% 24 0.46
Timbuktu Cohen Media 76,500 (5,460) 70% 14 0.15
Red Army Sony Classics 59,200 (4,230) 233% 14 0.12
Old Fashioned FreeStyle 40,400 (13,470) 3 0.04
Ballet 422 Magnolia 31,200 (15,600) 2 0.03
Love, Rosie Film Arcade 16,700 (930) 18 0.02
Gangnam Blues CJ 14,800 (14,800) 1 0.01
The Voices Film Arcade 12,800 (1,070) 12 0.01
Boys Meets Girl Wolfe 6,100 (6,100) 1 0.01
Matt Shephard is a Friend of Mine Education Pics 5,500 (2,750) 2 0.01
One Small Hitch FreeStyle 4,200 (470) 9 0.01
1971 Maximum 4,100 (4,100) 1 0.01
Enter the Dangerous Mind Variance 3,900 (650) 6 0.01
Domestic Market Share (January 1 – February 5, 2015)
Distributor (releases) Box Office Market Share
Warner Bros. (7) 330.9 31.20%
20th Century Fox (8) 142.8 13.50%
Weinstein Co. (5) 102.1 9.60%
Universal (6) 87.8 8.30%
Buena Vista (5) 86.4 8.20%
Sony (5) 81.7 7.70%
Paramount (5) 80.6 7.60%
Relativity (4) 33.4 3.20%
Lionsgate (4) 32.9 3.10%
Fox Searchlight (2) 25.8 2.40%
Sony Classics (6) 11.7 1.10%
Focus (3) 8.9 0.80%
Other (43) 35.7 3.30%
106.7 100%

Comments are closed.

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4