MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

The Hunger Games: Mockingjay – Part 1 held top spot over the extending Thanksgiving holiday with an estimated $56.9 million. Turkey days featured two new national releases that came up short of expectations. Animated Penguins of Madagascar bowed in second spot with $25.7 million and the sequel of revenge Horrible Bosses 2 ran fifth at $15.5 million. Exclusive newcomers included Oz horror yarn The Babadook with $18,800 from two engagements. The biggest clues were left by Oscar hopeful The Imitation Game, that bowed to $484,000 on just four secret estates.

In the niches new Indian imports were largely moribund including a big push for the Bollyw00d-Canada mashup Dr. Cabbie about the perils of a new immigrant in Toronto that grossed $119,000 in its U.S. launch. The film has grossed $1.7 million above the 49th parallel since its September release.

Weekend revenues generated close to $170 million at multiplexes and the like that translated into a 17% decline from seven days back. It also experienced a 22% erosion from 2013 when competition was fierce between The Hunger Games: Catching Fire and the launch of Frozen that wound the weekend respectively with $109.9 million and $93.6 million.

Exclusive newcomers saw good results for the day-and-date theatrical/VOD release of rave-reviewed horror yarn The Babadook of $18,800 from two engagements. Greater noise came from Oscar hopeful The Imitation Game about the breaking of the Enigma Code and the tortured life of Alan Turing that bowed to $484,000 on just four screens.

The calendar wasn’t particularly kind, with a later-than-usual Thanksgiving timing and the ferocity of Black Friday shopping among other factors. A significant slice of moviegoers clearly put that leisuretime activity on a lower priority and exhibition is clearly on edge about next weekend (traditionally one of the most poorly attended of the year) when the only major new release is the Reese Witherspoon-starring survival saga Wild.

Predictions held that The Penguins of Madagascar would have at least a $30 million weekend and a $45 million tally. It didn’t help the film that it had strong competition from the fourth weekend of Big Hero 6. The film nonetheless played to its target family audience with a slight 51% female tilt and per exit polls 58% of viewers aged 25-years and younger.

Internationally, Penguins had opened two weeks earlier in China where it flocked to $25 million. The current weekend generated an estimated $36 million in 44 territories including Russia with $8.2 million, Italy at $4.6 million and Germany grossing $4.2 million.

Horrible Bosses 2 had prognosticators touting a $20 million weekend and 5-day gross close to $30 million. Generally withering reviewers and twitter chatter weren’t helpful to the sequel that also had a fairly even gender split according to studio demos with men ahead at 51%. It audience was 59% aged 25-years and older.

Weekend (estimates) November 28 – 30, 2014
Title Distributor Gross (avg) % chng Thtrs Cume
The Hunger Games: Mockingjay Pt 1 Lionsgate 56.9 (13,710) -53% 4151 225.6
The Penguins of Madagascar Fox 25.7 (6,820) NEW 3764 35.9
Big Hero 6 BV 18.8 (5,590) -6% 3365 167.3
Interstellar Par 15.9 (5,180) 3% 3066 147.2
Horrible Bosses 2 WB 15.5 (4,600) NEW 3375 22.8
Dumb and Dumber 2 Uni 8.3 (2,650) -41% 3130 72.2
The Theory of Everything Focus 5.1 (6,320) 235% 802 9.5
Gone Girl Fox 2.5 (2,110) -6% 1174 160.8
Birdman Searchlight 1.9 (2,630) 1% 710 17.2
St. Vincent Weinstein 1.8 (1,400) -22% 1256 39.3
Beyond the Lights Relativity 1.6 (1,320) -40% 1187 12.8
Fury Sony 1.5 (1,550) -20% 994 81.9
Foxcatcher Sony Classics 1.0 (13,750) 127% 72 2.1
Nightcrawler Open Road/Elev .85 (1,500) -30% 570 28.7
John Wick Lionsgate .52 (1,070) -49% 488 41.6
The Equalizer Sony .50 (1,160) 79% 432 99.9
The Imitation Game Weinstein .48 (121,000) NEW 4 0.48
Guardians of the Galaxy BV .46 (1,620) -6% 285 331.8
Whiplash Sony Classics .45 (2,530) -8% 179 3.9
The Judge WB .43 (1,040) -21% 415 45.9
Alexander and the Terrible … Day BV .41 (1,090) -33% 376 64.1
Ouija Uni .38 (830) -61% 456 50.2
Rosewater Open Road/SEF .35 (1,620) -38% 216 2.6
The Maze Runner Fox .34 (1,230) 11% 275 101
Saving Christmas IDP .31 (810) -53% 381 2.5
Weekend Total ($500,000+ Films) $158.55
% Change (Last Year) -22%
% Change (Last Week) -17%
Also debuting/expanding
The Homesman Roadside Attractions .20 (4,060) 46% 50 0.47
Citizenfour Weinstein Co, .18 (1,770) 4% 103 1.5
Dr. Cabbie Eros .12 (540) 220 1.8
Force Majeur Magnolia .10 (1,940) -8% 52 0.72
Dear White People Roadside Attractions 86,500 (1,880) -15% 46 4.2
Women Who Flirt China Lion 76,100 (2,930) 26 0.08
Kaaviya Thalaivan ATMUS 69,300 (1,980) 35 0.07
Ungli Big Pictures 49,300 (850) 58 0.05
Antarctica: A Year on Ice Music Box 26,200 (3,740) 7 0.03
The Babadook IFC 18,800 (9,400) 2 0.02
A Girl Walks Home Alone at Night Kino 16,400 (4,400) -37% 4 0.06
Yamaleela 2 CineGalaxy 9,600 (190) 51 0.01
Touch the Wall Tuckman 5,300 (2,650) 2 0.01
Before I Disappear IFC 2,300 (2,300) 1 0.01
Domestic Market Share (Jan. 1 – Nov. 23, 2014)
Distributor (releases) Box Office Market Share
20th Century Fox (17) 1574.7 17.00%
Buena Vista (16) 1480.4 16.00%
Warner Bros. (22) 1309.8 14.20%
Sony (21) 1182.5 12.80%
Universal (18) 1016.2 11.00%
Paramount (14) 954.4 10.30%
Lionsgate (22) 544.6 5.90%
Weinstein Co. (25) 198.4 2.10%
Relativity (10) 173.9 1.90%
Open Road (9) 147.3 1.60%
Fox Searchlight (9) 118.1 1.30%
FreeStyle (10) 104.1 1.10%
Focus (11) 98.3 1.00%
eOne/Seville (29) 53.7 0.60%
Other * (323) 294.9 3.20%
9251.3 100%
* none greater than 0.4%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4