MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Barnum or H.L. Mencken or an unnamed Chicago journalist observed that “no one ever went broke underestimating the intelligence of the American public.” Authorship aside the latest confirmation is certainly Dumb and Dumber To and it took on all comers to top weekend movie going with an estimated $38 million debut.

The session’s other major release The Star is Born-ish romance Beyond the Lights ranked third with a disappointing $6 million bow. Also soft were a couple of medium wide  openers. The politically charged Rosewater grossed $1.2 million while the Kirk Cameron’s evangelical uplifter Saving Christmas was far from a stocking stuffer with a $1.1 million tally.

There were also a couple of significant exclusive newcomers including the Western trek The Homesman that had a solid $46,200 box office from four rides and the near capacity bow of award’s contender Foxcatcher with a staggering $277,000 from six screens.

In the niches the most potent of the new Indian imports was the Punjabi Baaz with $55,700 at eight sites while both the Hindi Kil Dil and the Telugu Pilla Nuvvu Leni Jeevitham had dullish debuts. The U.S. made Filipino romance Edsa Woolworth was also weaker than most titles in that sector while there was an excellent $103,000 launch for the Chinese Don’t Go Breaking My Heart 2 from 10 screens.

The frame also saw significant broadening for Whiplash and The Theory of Everything with the latter maintaining a very strong hold.

Adding it all session revenues were close to $150 million for a 7% decline from seven days prior. It was also 14% improved from 2013 when the second weekend of Thor: The Dark World beat out the bow of The Best Man Holiday with respective grosses of $36.6 million and $30.1 million.

After a two decade hiatus the Dumb and Dumber boys returned older but not wiser and audiences appeared to forgive them a lot. Tracking indicated a tight race with the holdover Big Hero 6 but opening day box office provided the belated sequel with an edge and well on the way with pundit estimates of $35 million to $40 million. The film skewed 55% male with 57% of viewers aged 25-years and older according to studio exits that also pegged the audience as a significant 38% Hispanic.

Dumb and Dumber To also bowed in seven international territories including Germany and Spain and grossed a tidy $3.2 million.

The well-received Beyond the Lights hoped to translate its kudos into crossover business that anticipated a $10 million debut. However, it wound up playing to its core with a crowd dominated by older female African Americans that’s likely to limit broader word-of-mouth.

Weekend (estimates) November 14 – 16, 2014
Title Distributor Gross (average) % change * Theaters Cume
Dumb and Dumber To Uni 38.0 (12,050) NEW 3154 38
Big Hero 6 BV 35.8 (9,490) -36% 3773 111.5
Interstellar Par 28.9 (8,120) -39% 3561 97.5
Beyond the Lights Relativity 6.4 (3,590) NEW 1789 6.4
Gone Girl Fox 4.6 (2,350) -26% 1959 152.7
St. Vincent Weinstein Co. 3.9 (1,660) -28% 2332 33.1
Fury Sony 3.8 (1,590) -33% 2382 75.9
Ouija Uni 3.0 (1,270) -48% 2382 48.1
Nightcrawler Open Road/Elevation 2.9 (1,390) -45% 2103 24.9
Birdman Fox Searchlight 2.4 (2,830) 5% 857 11.6
John Wick Lionsgate 2.3 (1,290) -45% 1758 39
Alexander and the Terrible, Horrible … Day BV 1.5 (940) -58% 1633 62.3
Rosewater Open Road/SEF 1.2 (3,180) NEW 371 1.2
Saving Christmas IDP 1.1 (2,610) NEW 410 1.1
The Judge WB 1.0 (1,290) -41% 803 44.4
The Book of Life Fox .94 (940) -66% 1006 47.3
Whiplash Sony Classics .76 (1,820) 139% 419 2.4
The Theory of Everything Focus .73 (17,780) 249% 41 1
The Best of Me Relativity .64 (890) -54% 722 25.7
The Maze Runner Fox .63 (1,200) -49% 524 100.1
The Equalizer Sony .45 (1,210) -51% 375 98.9
Dracula Untold Uni .35 (920) -67% 383 55.7
Guardians of the Galaxy BV .31 (1,310) -27% 233 330.5
Chaar Sahibzaade White Hill .29 (8,160) 58% 36 0.72
Foxcatcher Sony Classics .28 (46,170) NEW 6 0.28
Weekend Total ($500,000+ Films) $140.50
% Change (Last Year) 14%
% Change (Last Week) -7%
Also debuting/expanding
Dear White People Roadside Attractions .19 (1,830) -51% 106 3.9
Kil Dil Yash Raj .17 (2,250) 77 0.17
Citizenfour RADiUS .17 (2,280) -17% 75 0.94
Edsa Woolworth ABS .11 (2,170) 49 0.11
Force Majeure Magnolia .10 (2,200) -12% 46 0.42
Don’t Go Breaking My Heart 2 ASIA .10 (10,320) 10 0.1
Pilla Nuvvu Leni Jeevitham Praneeth 60,900 (1,420) 43 0.06
Baaz Roadside 55,700 (6,960) 8 0.06
The Homesman Roadside 46,200 (11,550) 4 0.05
Elsa & Fred Millennium 42,600 (1,580) -34% 27 0.14
Mary’s Land Infinito 24,400 (8,130) 3 0.02
Goodbye to Language Kino 18,800 (9,400) -7% 2 0.09
Matthew 18 Adopt 16,200 (390) 42 0.02
Le jour se lève (reissue) Rialto 12,500 (4,170) 3 0.01
Les Combattants K-Films 7,700 (770) 10 0.01
Wolves Ketchup 6,300 (525) 12 0.01
The Sacrifice Kino 4,900 (4,900) 1 0.01
Dilli 1984 Sukha 3,200 (360) 9 0.01
Always Woodstock Gravitas 2,100 (300) 7 0.01
Domestic Market Share (Jan. 1 – Nov. 13, 2014)
Distributor (releases) Box Office Market Share
20th Century Fox (17) 1563.1 17.60%
Buena Vista (16) 1416.7 16.00%
Warner Bros. (22) 1306.8 14.70%
Sony (21) 1173.8 13.20%
Universal (18) 955.1 10.80%
Paramount (14) 901.8 10.10%
Lionsgate (21) 418.6 4.70%
Weinstein Co. (25) 190.6 2.10%
Relativity (9) 162.6 1.80%
Open Road (8) 140.5 1.60%
Fox Searchlight (9) 112.7 1.30%
FreeStyle (10) 104.1 1.20%
Focus (11) 95.4 1.10%
eOne/Seville (29) 53.4 0.60%
Other * (310) 285.8 3.20%
8881 100%
* none greater than 0.4%
Top Limited Releases * (Jan. 1 – Nov. 13, 2014)
Title Distributor Box Office
Boyhood IFC/Mongrel 23,919,735
A Most Wanted Man Roadside/eOne 17,237,855
Nebraska * Par 11,669,238
Dallas Buyers Club * Focus/Remstar 11,522,869
Belle Fox Searchlight 10,726,630
Magic in the Moonlight Sony Classics 10,522,921
Birdman Fox Searchlight 9,125,367
Inside Llewyn Davis * CBS/Mongrel 8,107,748
Island of the Lemurs: Madagascar WB 7,981,025
Cantinflas Lionsgate 6,382,924
Jerusalem NationalGeo 5,830,140
Meet the Mormons Purdie 5,724,851
Cesar Chavez Lionsgate 5,571,497
The Wind Rises BV 5,209,580
The Skeleton Twins Roadside Attractions 5,179,980
Journey to the South Pacific Imax 4,847,393
Hubble 3D * Imax 4,663,700
Snowpiercer Weinstein Co. 4,563,650
The Railway Man Weinstein Co. 4,438,438
The Lunchbox Sony Classics 4,231,500
* does not include 2013 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4