By David Poland firstname.lastname@example.org
Weekend Estimates by Good Holds Beat Mediocre Openings Klady
As noted yesterday, there is no shame in a $16m+ opening for a big-head-poster Chloë Moretz film. This weekend’s slotting—argh, slotting!—is about the good holds of Guardians and Turtles much more than any kind of failure on the part of the incoming YA weepie. Guardians is now #1 for the summer and will be #1 for the year by sometime next Saturday. (One gets the feeling that Disney-Marvel will push hard to get to that $300m domestic landmark.)
No point in beating a dead Sin City 2. What was fresh and interesting a few years ago feels warmed over and “so what” now. When Sin City came out, the comic book movies that year were Elektra, Constantine, Fantastic Four and an underperforming Batman Begins. The movie world changed a lot when Batman became the Dark Knight and even more once Marvel found a killer app in Downey as Iron Man. The most compelling thing about going back to Sin City this year is that Mickey Rourke needed less make-up to play Marv and that Rosario Dawson can still pull off a bondage look without looking silly at 35. (I lie… mask looked a little silly.)
When The Game Stands Tall is the relative success on the board. Football and Jesus and a nice opening, in perspective.
Boyhood is holding like a champ. It’s up to $16.4 million, with $20 million now a lock. It’s behind only The Grand Budapest Hotel and Chef in the indie/arty niche that it holds in my head, just a beat ahead of A Most Wanted Man, but more likely to keep holding into the fall.
Great little number for Ira Sachs’ Love Is Strange. $28,840 per on 5 is behind about a dozen other films opening on fewer than 5 screens this year… but it does suggest that it could be Sachs’ biggest grosser, contending to knock off the star-studded Married Life, which did $1.5 million with the same distributor, Sony Classics, in 2008. There is a real chance to keep building audience for a movie that hits a certain zeitgeist that is truly of the moment, not gay or straight, but for people in their 40s and above dealing with aging family, with the gay marriage part an additional compelling element. And it doesn’t hurt to have two of our most likeable veteran actors out there in the leads.
The Trip to Italy also had a nice start. IFC is rolling out this sequel to The Trip a little bit more slowly and generating, so far, a little less money. But there is no reason to think that the sequel won’t catch up to the original.