By David Poland firstname.lastname@example.org
Friday Estimates by Yeah, He Stayed Klady
Welcome to the dregs of August. And even so, a $16m-plus opening for Chloë Grace Moretz is pretty good. It ain’t The Fault In Our Stars, but then again, Chloë doesn’t have a YA franchise she is fronting, nor is this based on material that had such a strong position in the culture. It is a better opening than Endless Love. And it’s a 5% improvement (on the day) over the other film in which Ms. Moretz had an above-the-title role, Carrie.
Meanwhile, Sin City 2 turns out to have box office to be killed by. Opening day is a massive 78% off the original film, which is a fairly good sign that the Geek Middle Class bailed on this one. I suspect that the vast majority of the weekend audience for the film will be Hard Core Geek. And as with most cases of that happening, look for a steep fall off on the film in weekend two, after having squeezed all the blood out of that group. I don’t see it reaching $20 million domestically. The first film had a better number overseas than here, so it is possible that international will pull the fat out of the fire for Weinstein.
Beating SC2 was When The Game Stands Tall, a half-ass pre-Rothman Tri-Star release, with an inspirational football coach played by former Jesus, Jim Caviezel. Is the crown for the film of faith? Could be. There was apparently a reach-out to that community. I am not a believer in chart placement as an issue, but the irony of turning the other cheek beating out showing every possible cheek is amusing.
Holds are looking quite good in this weekend of pretty soft, niche releases. Guardians 31%, Fri-to-Fri. Turtles, 44%. Cops, 44%. Hundred Foot Journey, 23%. The films that got smushed (Giver, Expendables, Storm… 57%, 68%, 54%) were all actioners with unhappy critical response and, apparently, word of mouth.
Guardians will become the #1 domestic film of the summer today and could be #1 domestic for the year as soon as next weekend. Ironically, international is its weak point. It’s unlikely that the film will crack the Top 5 for the year-to-date worldwide, even with some big markets yet to open. It would need to do $200m internationally, doubling its current figure, to get to $700 million worldwide and $100 million is a lot more likely. No shame in that. Iron Man also took time to get hold internationally, then finally blew up to over $800 million overseas alone for #3.
Love Is Strange is the indie opening winner of the week, looking to average better than $20k per on 5 screens. All the other openers will be in four-digit per-screens.