So the Ninja Turtles opening day is right in line with the second tier of summer openings, between 22 Jump Street and Maleficent. That leaves about a $20 million range for the opening weekend number, which is completely a product of how the movie holds on Saturday. Did the must-sees blow up the Friday number or is it more of a normal opening Friday? We shall soon see… as it actually happens… you know, when it takes the step from being speculation to being news.
A summer-best Friday-to-Friday drop for Guardians of the Galaxy still leaves its 8-day total a bit behind Transformers 4, but looking like it has a good chance of topping Tr4‘s likely $245m domestic. Does that mean $260 million or $280 million or closer to this summer’s elusive $300 million? No one could know. The advantage Guardians has is open space. Expendables 3 and Sin City 2 are in the way of the next two weekends, but there is room to stretch the legs out after that. One thing is pretty clear. If $300m domestic for Guardians does happen, it will likely be in late September.
Into The Storm is low-budget high-CG, but this opening day and what could well be a $15m weekend is not a winner. International is its only hope… even at this relatively low budget.
The Hundred-Foot Journey is an oddball. It’s on 1,000 fewer screens than Million Dollar Arm (which should have starred Kurt Russell), but it’s landing with a similar box office number. Relatively inexpensive, but with a big ad buy pushing the Oprah/Spielberg angle. This is why you had Dependent arthouse arms, because they worked the margins on a movie like this and a big studio just isn’t built to do that. So I have no idea, really, whether $30 million domestic for this film is a win for DreamWorks and Disney. If it were Searchlight or SPC or Weinstein, you would naturally assume “yes.” Here, it’s a “maybe.”
Step Up: All In is all out of gas. Opening day is 47% off the worst Step Up opening day prior to this. A domestic total around $20 million probably signals that the next film will step into the VOD space, where it will be hailed as a breakthrough if it does over $10 million.
Get On Up is already getting on out. The core audience that was going already went. This is a classic “bad date” situation. If it opened, say, next weekend, then more people would be out looking for movies to see and this one might have stuck out more. As is, lost in the sauce. And if they really thought Chadwick Boseman had a shot at awards, they should have taken the awards route. Instead, this one is over before it really began.
Soft weekend in new indies. Jim Cameron’s latest undersea doc is drowning with what looks to be a $400 per-screen for the weekend. The Millennial romance, What If… is doing an okay $7k per-screen on 20. And the glorious doc The Dog looks like it will squeeze out $5k per on just 2 screens. Not enough.