MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Lucy had the brains and the brawn to lead weekend box office with an estimated debut of $44 million. That left that other new muscleman Hercules in the bridesmaid slot with $29 million. The third national release—Rob Reiner’s senior rom-com And So It Goes—took $4.4 million.

There was also strong response for the spy vs. spy of A Most Wanted Man of $2.6 million from 361 engagements and OK yucks for the comic antics of “Fluffy” Iglesias of $1.3 million for his The Fluffy Movie. And despite often blistering critical response, Woody Allen’s Magic in the Moonlight played effectively to his base with a $418,000 box office from 17 initial playdates.

There was also torrid activity from niche and limited newcomers. Hindi Kick bowed well with a $1.1 million tally while the Tamil Alludu Seenu proved disappointing at $86,200 from 86 engagements. Filipino comedy She’s Dating the Gangster grossed an impressive $222,000 at 48 venues and South Korean thriller The Divine Move had a good start of $46,700 at 11 screens.

Overall revenues for the session topped $150 million for a virtual carbon copy cume from the immediate prior weekend. But it was a 13% decline from 2013 when the debut of The Wolverine grossed $53.1 million and the second weekend of The Conjuring followed with $22.2 million.

Both Lucy and Hercules, though tracked to lead weekend business, exceeded expectations. Lucy, an actioner predicated on enhanced brain power, was pegged at between $35 million and $39 million but previews and opening day box office quickly ramped up the ante. The presence of Scarlet Johansson in the title role no doubt contributed to attracting a crowd evenly split between the sexes, but it drew a decidedly older crowd that was 65% aged 25-years and older. Ironically, exit polls demonstrate that a younger crowd had a considerably more positive response to the sometimes daunting scientific aspects of the film and its open-ended conclusion. The film starts its international roll out next weekend.

Hercules had top-end expectations of $25 million and there was natural trepidation in light of the lackluster response to The Legend of Hercules back in January. Studio exit polls identified an opening crowd that was 58% male and it also skewed older with 64% of viewer 25-years and older.

Hercules also unchained an estimated $29 million from day-and-day engagements internationally. The picture opened in 26 territories including Russia with a Herculean $12 million and Australia grossing $3.5 million and the UK at $2.5 million.

Exit demos were unavailable for And So It Goes but the combo of Michael Douglas and Diane Keaton was unlikely to draw a younger crowd.

Boyhood added 73 screens and continued to maintain strong averages but remains largely in exclusive release in the top 25 markets. Conversely the rapid expansion of Wish I Was Here put a pin in its commercial balloon and one remains guarded about the widening plans for A Most Wanted Man.

Weekend (estimates) July 27 – 29, 2014
Title Distributor Gross (avg) % chng Thtrs Cume
Lucy Uni 44.0 (13,860) NEW 3173 44
Hercules Par 29.0 (8,070) NEW 3595 29
Dawn of the Planet of the Apes Fox 16.4 (4,460) -55% 3668 172.1
The Purge: Anarchy Uni 9.9 (3,460) -67% 2856 51.3
Planes: Fire & Rescue BV 9.3 (2,410) -47% 3839 35.1
Sex Tape Sony 5.9 (1,920) -60% 3062 26.8
Transformers: Age of Extinction Par 4.5 (1,830) -54% 2476 236.3
And So It Goes FreeStyle 4.4 (2,520) NEW 1762 4.4
Tammy WB 3.4 (1,320) -54% 2562 78.1
A Most Wanted Man Roadside Attractions 2.6 (7,280) NEW 361 2.6
22 Jump Street Sony 2.5 (1,570) -46% 1613 185.7
How to Train Your Dragon 2 Fox 2.1 (1,570) -46% 1358 165.6
Maleficent BV 1.8 (1,640) -45% 1077 232.1
Boyhood IFC 1.7 (15,610) 43% 107 4.1
Begin Again Weinstein Co. 1.6 (1,250) -40% 1244 12.3
Earth to Echo Relativity 1.3 (1,010) -61% 1272 35.4
The Fluffy Movie Open Road 1.3 (2,960) NEW 432 1.3
Wish I Was Here Focus 1.1 (1,780) 130% 625 1.8
Kick UTV 1.1 (5,980) NEW 179 1.1
America Lionsgate .86 (1,130) -49% 760 13.2
Chef Open Road/VVS .73 (1,800) -34% 405 27.2
Edge of Tomorrow WB .51 (1,440) -54% 353 97.7
Jersey Boys WB .46 (990) -62% 462 45.6
The Fault in Our Stars Fox .45 (1,170) -44% 387 122.7
Magic in the Moonlight Sony Classics .42 (24,590) NEW 17 0.42
Weekend Total ($500,000+ Films) $146.00
% Change (Last Year) -13%
% Change (Last Week) 0%
Also debuting/expanding
She’s Dating the Gangster ABS .22 (4,620) 48 0.22
Alludu Seenu Classics 86,200 (1,020) 86 0.09
Grand Seduction eOne 75,300 (1,140) -40% 66 3.1
I Origins Searchlight 71,400 (940) 158% 76 0.11
Ida Music Box 59,200 (1,320) -5% 45 3.5
Obvious Child A24 55,800 (1,270) -68% 44 2.8
The Divine Move CJ 46,700 (4,240) 11 0.05
Land Ho! Sony Classics 29,600 (2,110) -15% 14 0.13
Mood Indigo Drafthouse 23,500 (2,610) -11% 9 0.06
Happy Christmas Magnolia 8,100 (2,020) 4 0.01
Thirumanam Ennum Nikkah ATMUS 7,800 (600) 13 0.01
Eyjafjallajokull Seville 7,500 (1,500) 5 0.01
A Master Builder Abramorama 7,300 (3,650) 2 0.01
A Letter to Momo Gkids 4,300 (4,300) 1 0.01
Come Back to Me FreeStyle 3,100 (390) 8 0.01
Very Good Girls Well Go 2,700 (300) 9 0.01
Domestic Market Share (Jan. 1 – July 24, 2014)
Distributor Box Office Market Share
20th Century Fox (13) 1113.7 18.50%
Warner Bros. (15) 983.1 16.40%
Sony (15) 887.5 14.80%
Buena Vista (12) 850.2 14.10%
Universal (12) 621.4 10.30%
Paramount (10) 556.5 9.30%
Lionsgate (14) 300.3 5.00%
Open Road (6) 112.4 1.85%
Relativity (6) 110.2 1.85%
Weinstein (16) 92.9 1.50%
Fox Searchlight (5) 88.8 1.50%
FreeStyle (6) 70 1.20%
Focus (8) 40.7 0.70%
eOne/Seville (17) 37.2 0.60%
Other * (188) 141.6 2.40%
6006.5 100.00%
* none greater than 0.4%
Top Global Grossers (Jan. 1 – July 24, 2014)
Title Distributor Market Share
Transformers: Age of Extinction Par 933,998,850
X-Men: Days of Future Past Fox 739,520,019
Frozen * BV 721,292,384
Captain America: The Winter Soldier BV 712,724,640
Maleficent BV 701,549,924
The Amazing Spider-Man 2 Sony 706,490,877
Rio 2 Fox 492,964,011
Godzilla WB 490,302,950
The Lego Movie WB 471,621,796
How to Train Your Dragon 2 Fox 390,313,874
Noah Par 362,047,545
Edge of Tomorrow WB 360,923,657
The Wolf of Wall Street * Par; Red Granite 350,418,304
300: Rise of an Empire WB 331,624,640
Dawn of the Planet of the Apes Fox 279,769,837
The Hobbit: The Desolation of Smaug * WB 277,256,540
Divergent Lionsgate 275,905,774
22 Jump Street Sony 272,141,747
Neighbors Uni 255,423,135
Mr. Peabody & Sherman Fox 253,019,664
The Fault in Our Stars Fox 251,930,562
RoboCop Sony 243,433,366
Non-Stop Uni; Studio Canal 211,077,704
Need for Speed BV; Mister Smith 205,882,387
The Other Woman Fox 194,010,690
* does not include 2013 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4