By David Poland firstname.lastname@example.org
Weekend Estimates by The Neighbor Two Doors Away Klady
It’s funny that Universal is touting Neighbors as the 2nd best R-rated comedy opening (behind Ted), when it is even more impressive as the 3rd best original (aka 1st or 1st in a series) comedy opening (behind Bruce Almighty and Ted)… and all three of those films were released by Universal. This is really a strong suit for the studio over this last decade-plus. And it’s not just these at the very top of this list, but the many surprising openings over $30 million along the way, including The 40-Year-Old Virgin, Bridesmaids, Couples Retreat, and Knocked Up.
The flipside is that as passionate and publicity-first the studio is about comedy when they have a winner on their hands, it shows how some comedies may not be very good when the studio chooses not to show their hand early and often. But we’ll know how true that is in about 19 days.
Great number for a lot of people. It won’t get as much shock and awe as it deserves. And it reminds us once again about just how amazing that Bruce Almighty number was 11 years ago. Bruce is still the biggest opening for an original comedy by about 25%. That’s truly remarkable.
Amazing Spider-Man 2 was off 59%, which is pretty normal for a $90m+ opener. Captain America 2 was off 57% with similar competition from the total box office of 3 movies opening against its second weekend… though none of those competitors were after the same demo as Cap, while Neighbors is right on top of the Spidey demo. Worldwide total on A-Spidey 2 is at $550 million.
Four nice holds from the films between Spidey and the 2 new entries into the market. The Other Woman, Heaven Is For Real and Rio 2 are servicing very narrow constituencies that clinging to their estrogen, religion, and childhoods. Cap 2 is still doing nicely on word of mouth.
I would normally wonder if Moms’ Night Out and Legends of Oz made enough to get back thier marketing spends, but in these cases, the marketing was so light, I’m not too worried for them. I assume that the dates for the first films from Tom Rothman’s TriStar were announced last week so no one would assume that he had anything to do with the Moms dump. And Legends of Oz… oy.
And The Grand Budapest Hotel passed 2 milestones this weekend. It became the #1 Wes Anderson domestic grosser, passing The Royal Tenenbaums, and it has now doubled the gross of any previous Wes Anderson film at the worldwide box office for Anderson. Great win for both Wes Anderson and Fox Searchlight.
Paramount is doggedly pushing Noah to the $100 million mark domestically… one more week there.
And in limited releases, there were four films over the $10k per-screen mark this weekend. Jon Favreau’s Chef opened on 6 screens and pulled in a strong $33k per. Amma Asante’s Belle expanded to 45 screens and will do just over $10k per. Pawel Pawlikowski’s Ida did $12.5k on 8 screens. And Gia Coppola’s Palo Alto did $19k per on 4.