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David Poland

By David Poland poland@moviecitynews.com

Top 10 Hot Button Rules of Thumb

I just ran into this list, posted somewhere 8 years ago.

There is really only one specific change. In item #2, the DVD market has changed and international has become a much more significant force. I would still say that $150m domestic is still not a blockbuster, but often the start of a road to more than $300 million in returns to the distributor and/or funders. These days, a blockbuster starts anywhere between $200m – $250 domestic, depending on expected international results. There were 11 films over $200m domestic in 2012 and 13 in 2013. And in most cases, production costs of the films in that range have gone up substantially as well.

TOP TEN HOT BUTTON RULES OF THUMB

1. Great Media Outlets’ Standards Are Less Stringent When The Subject Is Entertainment And That Sucks.

2. $150 Million Is No Longer A Blockbuster In Theatrical… But Right Now Represents The Start Of A Road To More Than $200 Million In Returns to The Studio In Most Cases Thanks To The New DVD Market And Expanded International Theatrical Market.

3. Successful Movie Advertising Sells One Idea At A Time… And There Actually Has To Be An Idea Worth Selling.

4. The Story Of The Moment Is Almost Never The Real Story.

5. There Are Very Few Journalists In Entertainment Journalism.

6. Talent Is Your Friend Until It’s Time For Talent Not To Be Your Friend.

7. Reviewing Scripts Or Test Screenings Is Selfish And Immoral… You Do Not Know What Effect Sticking Your Nose Into Process Will Have And More Often Than Not It Is Negative.

8. Opening Weekend Is Never About The Quality Of The Movie.

9. There Are Things I Know And Things I Don’t Know And Sometimes They Change.

10. Love What You Do And Do What You Love Or Get The Fuck Out.

6 Responses to “Top 10 Hot Button Rules of Thumb”

  1. berg says:

    9. There Are Things I Know And Things I Don’t Know And Sometimes They Change

    the known unknown

  2. Joe Leydon says:

    Does Rule No. 10 still apply?

  3. PcChongor says:

    11. Never Go Full Retard.

  4. cadavra says:

    12. We Don’t Talk About Fight Club.

    (Oh, hell, you knew someone was gonna say it.)

  5. Hallick says:

    I think rule number six goes to the emperor’s new tailor, but I’ve been wrong in the past. Could you please expand on rule #6?

  6. Bob Burns says:

    sadly, scarily, rule #1 isn’t true…..

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~ Isabelle Huppert

The Promised Land steers into the fact that the United States can mean whatever people want it to mean. You may not be able to be Elvis, but you can sure as shit impersonate him for a living. America, like its current President (at least as of this article’s publication), is so dangerous precisely because it’s a blank canvas on which anyone can project their dreams. Whatever it is that you see for yourself, there’s someone you can pay for the pleasure of believing that it’s possible. In his view, the pursuit of happiness is the ultimate con, a delusion that prevents us from seeing our circumstances for what they are.

“Forget the Matrix, it’s the invention of happiness that blinded us to the truth. The rich got richer and the poor help them do it. Jarecki doesn’t argue that the American Dream is dead; he argues that it was never alive in the first place — that we were all lobsters in a pot full of water that was boiling too slowly for any of us to notice. And now it’s time for dinner. Donald J. Trump is the President of the United States. Elvis has left the building.”
~ David Ehrlich