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David Poland

By David Poland poland@moviecitynews.com

Top 10 Hot Button Rules of Thumb

I just ran into this list, posted somewhere 8 years ago.

There is really only one specific change. In item #2, the DVD market has changed and international has become a much more significant force. I would still say that $150m domestic is still not a blockbuster, but often the start of a road to more than $300 million in returns to the distributor and/or funders. These days, a blockbuster starts anywhere between $200m – $250 domestic, depending on expected international results. There were 11 films over $200m domestic in 2012 and 13 in 2013. And in most cases, production costs of the films in that range have gone up substantially as well.

TOP TEN HOT BUTTON RULES OF THUMB

1. Great Media Outlets’ Standards Are Less Stringent When The Subject Is Entertainment And That Sucks.

2. $150 Million Is No Longer A Blockbuster In Theatrical… But Right Now Represents The Start Of A Road To More Than $200 Million In Returns to The Studio In Most Cases Thanks To The New DVD Market And Expanded International Theatrical Market.

3. Successful Movie Advertising Sells One Idea At A Time… And There Actually Has To Be An Idea Worth Selling.

4. The Story Of The Moment Is Almost Never The Real Story.

5. There Are Very Few Journalists In Entertainment Journalism.

6. Talent Is Your Friend Until It’s Time For Talent Not To Be Your Friend.

7. Reviewing Scripts Or Test Screenings Is Selfish And Immoral… You Do Not Know What Effect Sticking Your Nose Into Process Will Have And More Often Than Not It Is Negative.

8. Opening Weekend Is Never About The Quality Of The Movie.

9. There Are Things I Know And Things I Don’t Know And Sometimes They Change.

10. Love What You Do And Do What You Love Or Get The Fuck Out.

6 Responses to “Top 10 Hot Button Rules of Thumb”

  1. berg says:

    9. There Are Things I Know And Things I Don’t Know And Sometimes They Change

    the known unknown

  2. Joe Leydon says:

    Does Rule No. 10 still apply?

  3. PcChongor says:

    11. Never Go Full Retard.

  4. cadavra says:

    12. We Don’t Talk About Fight Club.

    (Oh, hell, you knew someone was gonna say it.)

  5. Hallick says:

    I think rule number six goes to the emperor’s new tailor, but I’ve been wrong in the past. Could you please expand on rule #6?

  6. Bob Burns says:

    sadly, scarily, rule #1 isn’t true…..

The Hot Blog

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“TIFF doesn’t make attendance numbers for its Lightbox screenings publicly available, so it’s difficult to gauge exactly how many filmgoers the Lightbox is attracting (or how much money it’s bringing in). But the King Street West venue hasn’t become a significant draw for film enthusiasts. The Lightbox’s attendance has plunged – 49,000 fewer visitors last year, a drop of 27 per cent, according to figures recently reported in the Toronto Star. Its gallery space – designed to showcase the visions of cinema’s most iconic filmmakers – saw most of its exhibitions staff quietly axed this past fall. And its marketing barely escapes the Lightbox’s walls. Unless you are a TIFF member or one of the city’s most avid filmgoers, you could walk by the Lightbox and remain blissfully unaware of a single thing that goes on inside. TIFF “still has a world-class brand,” said Barry Avrich, a filmmaker and former board member, “but it’s going to take some fresh vision from retail, consumer programming and marketing experts, given how the lines have become intensely blurred when it comes to how people watch film. They will have to experiment with programming to find the right blend of function and relevance.”
~ Globe & Mail Epic On State of Toronto Int’l (paywalled)

“I’m 87 years old… I only eat so I can smoke and stay alive… The only fear I have is how long consciousness is gonna hang on after my body goes. I just hope there’s nothing. Like there was before I was born. I’m not really into religion, they’re all macrocosms of the ego. When man began to think he was a separate person with a separate soul, it created a violent situation.

“The void, the concept of nothingness, is terrifying to most people on the planet. And I get anxiety attacks myself. I know the fear of that void. You have to learn to die before you die. You give up, surrender to the void, to nothingness.

“Anybody else you’ve interviewed bring these things up? Hang on, I gotta take this call… Hey, brother. That’s great, man. Yeah, I’m being interviewed… We’re talking about nothing. I’ve got him well-steeped in nothing right now. He’s stopped asking questions.”
~ Harry Dean Stanton