By David Poland email@example.com
Friday Estimates by Klady 2: The Lost Soldier
Amazingly, 64% off on the 2nd Friday for a big opening like Captain America: The Winter Soldier is pretty good. Opening Friday represents the strongest must-see interest, so as that group has been sated, the demand for matinees on Friday drop significantly. Iron Man 2 was off 70.5% on Friday 2 and Thor 2 was off 67% on F2 and they ended up off 59% and 57% for the weekend, respectively. Look for Cap2 to end up being off about 57% for the weekend, around $42 million.
That said, Cap should still be beaten by Rio 2, though by a tighter margin than you would usually expect when you see an animated film win a Friday, even by a slight margin. But such is the nature of the box office. Fox and DreamWorks Animation will be watching numbers extra closely today.
With the two other newcomers, Oculus and Draft Day, things get more interesting, as you have a horror film, a genre that tends to fall off over an opening weekend, and an adult comedy/dramedy that will likely get stronger with word of mouth… just not this weekend. I like Oculus to beat Draft Day this weekend, but Draft Day to end up with the higher domestic gross when all is said and done.
The Grand Budapest Hotel reached its tipping point last weekend with the expansion to 1263 screens. They added another 203 this weekend, but we’re now in the diminishing returns period for the (great) film and the screens will likely start to drop away next weekend. Still, Anderson’s #2 all-time and most recent previous film, Moonrise Kingdom, is still in range and will probably be passed by Budapest domestically. And the really big news for Team Anderson is that Budapest has more than DOUBLED any previous Wes Anderson movie internationally, the previous top being Fantastic Mr. Fox… which makes for a pun, as the newfound success overseas is likely due to the strength of Fox’s international team, which is now every bit Warner Bros’ equal, if not the top team in the industry. It looks like the Budapest worldwide number will be at least 40% better than Anderson’s previous best, The Royal Tenenbaums. And I would expect Fox Searchlight to remain Wes & Scott Rudin’s first choice of studio for Wes’ films moving forward.
Three veteran domestic grosses in this weekend’s Top Ten stand out as somewhat disappointing… for Divergent, Noah, and Mr. Sherman & Peabody. Divergent will be pressed to hit $130m domestic and its international has barely started. Clearly, Summitsgate anticipates strong numbers or it wouldn’t be expanding to a 4-film series. Noah is unlikely to see $100m domestic and the vaunted international numbers are still a little less buoyant than expected. Mr. Peabody & Sherman has the strongest international at this point, but it’s still chasing Turbo for a worldwide gross, and Turbo was seen as a big disappointment. There won’t be a lot written about these films, but all three are worth keeping an eye on.
The arthouse hit of the weekend is Jim Jarmusch’s delightfully psychotic and elegant Only Lovers Left Alive, which debuted almost a year ago at Cannes to some critical snottiness (now – thankfully – forgotten). It should be in the $19k per-screen range for the 3 day, on 4 screens, which is solid, but still not indicative of a national phenom in the making. Great movie though, if you are a film geek. See it on screen while you can.