By David Poland firstname.lastname@example.org
Weekend Estimates by Klady, The Needy Speed
Brutal 3-day for Need For Speed. 2.7x Friday is not good and suggests that as weak as the launch was, it represented much of the demand for the film that existed in the marketplace.
Also frontloaded was Veronica Mars, which is in no way a real Warner Bros motion pictures release. It’s a Home Entertainment stunt. And $6,873 per-screen for that, with a tiny marketing spend, is okay. It’s not a game-changer, but it’s pretty good for the VOD-in-theatrical market these days. But after a $1 million estimate on Friday, a $2m for the total weekend is a little disappointing. This film has the same problem as most VOD product… it’s a very limited market and there isn’t going to be a marketing spend to break it beyond the core audience. This will be a profitable venture, especially with production costs largely covered by the fans. But no real news here.
I got into Tyler Perry’s The Single Mom’s Club yesterday. Not a lot more to say. Worst TP opening ever. Series to come on OWN.
The Grand Budapest Hotel has another strong weekend in limited. $55m domestic, $80m worldwide, here we come!!! The good news about that, joking aside, is that it will keep an auteur working without many constraints, within a reasonable budget size. Hooray for good movies and great, ambitious filmmakers.
12 Years A Slave hits $55m domestic and $160m worldwide.