By David Poland firstname.lastname@example.org
Friday Estimates by Non-God Klady
Liam vs Jesus. It’s a Beatle-tastic showdown.
First round (Friday) goes to Non-Stop, but I expect Son of God to end up taking the weekend… or at least making it a very, very close race.
Oscar weekend tends to be a little soft, especially for holdovers. Basically, it kills the Sunday because if you are a frequent moviegoer, you are likely an Oscar watcher. But this weekend, we have a religiously themed film in the game, so Sunday may be a strong day for that film. And The Lego Movie may score family dollars early in the day and not lose much on a softer Sunday afternoon and evening.
About Last Night will pass the opening weekend gross of Ride Along today (day 16 of the run). The film opened to $25.6m, which felt like a show of strength by Kevin Hart, but this gross, while a success, feels more stuck in the niche. There is no question that a white guy generating similar numbers would get HUGE opportunities. We’ll see how this works for Mr. Hart.