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David Poland

By David Poland

Weekend Estimates by Still Ridin’ Klady

Weekend Estimates 2014-02-02 at 9.37.11 AM

As befits Super Bowl weekend, not a very interesting box office picture.

That Awkward Moment didn’t explode, in either the good way or the bad way. It’s the first wide release from Zac Efron in a couple of years, and given his already short boxoffice history, there was not much reason to expect anything better than this. Because of the tone set by the marketing, the audience that Miles Teller and Michael B. Johnson might attract after their indie successes this last year were likely turned off by the prospect of seeing this one. And from the few reviews I have read, I get the impression that the movie is not the romp that the ads suggest. So $9m out of all that seems okay.

Ride Along is a new franchise. Kevin Hart would be getting insane offers today if it weren’t for studios waiting on About Last Night to test his box office pull yet again. I’m sure he’s getting great offers now, but if About Last Night opens to more than $25 million, he could move right to 8-figure status.

The Best Picture Club dominated the Second Ten on the chart this weekend…

BP Nominees 2014-02-02 at 9.57.04 AM

American Hustle passes the domestic gross of Silver Linings Playbook this weekend. And though it happened a while back, Gravity is now Alfonso Cuarón’s #1 movie, moving past Harry Potter & The Prisoner of Azkaban. And as long as we’re counting, 12 Years A Slave is by far the #1 grosser of Steve McQueen’s career.

8 Responses to “Weekend Estimates by Still Ridin’ Klady”

  1. Jack1137 says:

    Heh heh.I don’t want to get into it.

  2. chris says:

    Of the two problematically-marketed Christmas title, whodauthunk “Saving Mr. Banks” would outgross “Walter Mitty,” and by so much?

  3. Lane Myers says:

    Chris, what do you mean by “problematically marketed”?

  4. cadavra says:

    I don’t know that BANKS’ marketing was all that problematic. They sold the film accurately, as a warm comedy-drama about the making of a beloved family movie. And at $80-million plus, it’s hardly a flop. I just think that for whatever reason–lack of flash, kids would rather see FROZEN again, felt “old”–people decided it could wait for Netflix. Maybe an October release might have worked out better, but we’ll never know.

  5. chris says:

    The marketing where it was difficult to tell whether or not “Saving Mr. Banks” was for kids? I’d say that was a problem.

  6. movieman says:

    “Banks” was definitely not for kids despite a marketing campaign that made it look like “all-ages-friendly family fun.”
    I bet the parents who roped their wee bairns into seeing it were damn sorry they didn’t wait for Netflix. Or didn’t take them to see “Frozen” again instead.
    Disney should be damn pleased with a $81-million domestic “Banks” gross. It’s actually kind of a miracle it did so well.

  7. EtGuild2 says:

    Disney’s fantastic quarterly earnings report came out a few hours ago, and “Banks” is a big unsung hero in it, despite the fact THOR and FROZEN will get the bulk of ink (at least $350 million of FROZEN’s current worldwide total came after last quarter ended).

    Also, Time Warner’s earnings came out this morning, and a lot of analysts are saying that HOBBIT and GRAVITY basically bailed the company out of a big loss due to the continued tanking of TIME Magazine.

  8. cadavra says:

    No, I don’t think BANKS is a kids movie per se, but there’s nothing offensive in it, plus there’s stuff to keep them involved, especially the whole parental subplot.

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