By David Poland email@example.com
Weekend Estimates by Klady
The joke about the disappointment of an estimated $22.1 million opening for The Monuments Men is that is really the best of Clooney’s career for a Clooney movie, except for The Perfect Storm, which made studios consider him a box-office actor. Aside from that, it’s Batman & Robin, three Oceans gang movies, and Gravity, which is a Sandra Bullock movie that WB used Clooney’s name in relentlessly to keep it from seeming like a one-person film… and when people figured it out, they went in droves anyway.
So in Realityland, this is actually a very successful launch for this film, not a “it came in second” disappointment.
As for The Lego Movie, everything is awesome, and the ad campaign featuring the song and the visuals was a clear humdinger. Next week, the word-of-mouth benefits start kicking in.
It’s been a very strong early 2013 so far. Even The Nut Job is a hit, now Open Road’s #1 grosser. Really, except for Jack Ryan & Frankenstein, it’s been all good stories lately. And now, with Lego, it looks like we will have our first serious blockbuster of 2014.