By David Poland firstname.lastname@example.org
Weekend Estimates by G3 Klady0
Gravity. Getting into a bunch of people who don’t see 3D movies about now.
And Gravity is now the highest grossing movie in history to open in October… 3 weekends in.
Kinda amazing that the only movie likely to beat it before Thor 2 (aka “Thorer”) is Bad Grandpa… which will be the subject of many “world is coming to an end” pieces next weekend when the Jackass brand scores $30m and change and Sandy drops to $24 million or so.
The success of the fall that isn’t getting enough headlines is Captain Phillips, holding strong in its second weekend, not set in space with amazing 3D effects, but on boats with Somali pirates. This should shut off the faucet on “movies for adults” whining… at least until next weekend. As it seems to always be the case, the first release after a studio’s top markietng spot was emptied (in this case, Sony’s Marc Weinstock) turns out to be a hit at a surprising level. Of course, even with a studio marketing chief at 100% power, Scott Rudin movies are relentlessly piloted by Scott Rudin and his chief award season strategist, Cynthia Swartz.
It’s a little odd that we now throwing blood on genre movies that open to $16.4 million, but not only has $20m become a pretty clear standard for a successful genre opening, but it felt like Carrie should be something more. It wasn’t.
I am sad for The Fifth Estate. I am friendly with Bill Condon, but that’s not my issue. It’s a good, smart, audience-engaging movie. It isn’t a spectacle. And it just never got traction… even if the Time Magazine cover meant you had traction when we were all younger… at least 5 years younger… more like 10. This is exactly the kind of movie that will have people wondering why they missed it when it first arrived in theaters. It wasn’t an easy sell from the start… not a lot of “torn from the headlines” hits… mostly torn from old headlines and allowed to simmer for a long while.
As noted yesterday, the 12 Years A Slave opening doesn’t tell us a lot about what its box office future will look like, but it puts it right in the box office launch area that screams “Oscar nominee!” (even if everyone int he media was already screaming the same). The number is slightly higher than you would expect from the Friday number, but my guess is that Searchlight is anticipating a lot of people going from church to the film today.