By David Poland email@example.com
Weekend Estimate by Baggage Jon Klady
Not a lot to add after yesterday’s Friday column.
Instructions Not Included, which shows no signs of crossing over to English-speakers – has now become the 4th highest grossing foreign-language film in domestic history and the #1 grossing Spanish-language film domestically. Along with Kevin Hart’s success with his concert film and no fewer than 7 horror/thriller films over $50m domestic so far this year, this is all a big reminder to indies, established and emerging, that there is a lot of money in 1/2 and 1/4-quadrent distribution where there is a lot less risk than in chasing 4-quadrent success.
The expansion of Enough Said was pretty good, although not definitive. It’s the second best weekend of Nicole Holofcener’s career, achieved on 1/3 the screens of the big $3.2m weekend that Friends With Money had. Sony Classics got to $13.5 million with that film. I honestly have no strong opinion about whether Searchlight can get there or close to that with this somewhat sped-up strategy. I do have to say, I have heard little other than positive buzz about the film as audiences find it.
It seems there is a 3D IMAX double feature playing on 305 screens, with The Wizard of Oz playing dayparts and Metallica: Through The Never playing at night. These are both part of a long simmering plan by IMAX to expand their offerings beyond nature and a limited number of mainstream movies that choose the format. Anyway… the combined per-screen for these two films gets close to $7k. These last couple weeks also marks the debut of the historic Grauman’s Chinese as an IMAX screen. What will be fascinating about this screen is that it seats 932 people, more than double the capacity you normally find at an IMAX (like Universal Citiwalk). The small seat count has led to a lot of sell-outs of big movies on opening weekends in IMAX… which is less of an issue with 932 seats to sell. Will audiences find it and understand that it is more accessible. We’ll see, starting with Gravity next weekend.
Make no mistake… this is a beautiful transformation and the best IMAX experience I have ever had (and I have had them in a lot of cities). There is no place else I would prefer to see Gravity next weekend. In fact, seeing it anywhere else would feel like being shortchanged.
Blue Jasmine passed $30m this last week and is the #5 grossing Woody Allen film in domestic history (where it will likely say, rank-wise).
The Wolverine is well behind the inferior X-Men Origins: Wolverine domestically, but they are almost identical worldwide. The attempt by Fox to push the X-Men franchise into Avengers status next summer is turning into one of the great stories to come for next summer. Outside of Jim Cameron movies, Fox has never risked as much as the will on X-Men: Days of Future Past and the franchise, so far, has hit a glass ceiling at just under $500 million a picture. If it doesn’t break that ceiling next summer, the film will probably lose money. If it doesn’t pass $400 million, it will lose money. And so it goes…