MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Cloudy with a Chance of Meatballs 2 supped on an estimated opening salvo of $34.4 million to easily take top spot with weekend moviegoers. Three other films debuted nationally and, like Meatballs, none had quite the spice that had been anticipated. Following last week’s teaser opening, Formula 1 racing saga Rush slotted third with $10.3 million while urban romantic comedy Baggage Claim grossed $9.4 million. The naughty but nice Don Jon trailed with $9 million.

In limited and exclusives, nonfiction Inequality for All didn’t boost economist Robert Reich to rock star status, with a lower-class $128,000 tally from 27 screens. A couple of other documentaries scored well, including Watermark with $26,800 at two sites and the musical Muscle Shoals grossing $12,700 at a solo engagement.

In the niches Atharintiki Daaredi set a new opening record for an Indian Telugu film, with a launch of $1.53 million and Tamil Raja Rani posted a solid $181,000 at 34 venues. 3D concert phantasmagoria Metallic: Through the Never opened loud then sputtered and wound up down the list with $1.6 million.

Weekend revenues shot up to roughly $115 million for a 33% boost from the immediate prior session. However, that lagged behind the 2012 mark by 6%. One year back newcomers Hotel Transylvania and Looper led all comers with respective debuts of $42.5 million and $20.8 million.

Pundits pegged Cloudy with a Chance of Meatballs 2 to bow around $40 million. It was no great surprise that the film played to an 80% family crowd according to studio exits. Slightly more intriguing was the fact that 57% of adults were female but children under the age of 12-years tilted ever so slightly 51% male.

Despite overwhelming critical thumbs ups, Rush was always viewed as a difficult sell for the domestic market and box office response has backed that up. At least the exit demos showed only a slight male tilt of 52% but the fact the studio is only listing an age break of over/under 40-years with the more senior comprising 53% suggests an infinitesimally younger audience.

Exit demos weren’t available for either Baggage Claim or Don Jon at deadline but both films were tracking for bows of roughly $12 million.

The session also saw Instructions Not Included taking the crown from Pan’s Labyrinth as the highest grossing Spanish-language movie in the domestic marketplace. The Mexican comedy opened three weeks ahead of its bow last weekend South of the border where it bowed with a staggering $11.5 million.

And on the alternative side, the romantic comedy Enough Said added 223 engagements, maintaining a very healthy per-location average of $9,820.

Weekend (estimates) September 27 – 29, 2013
Title Distributor Gross (avg) % chng Thtrs Cume
Cloudy with a Chance of Meatballs 2 Sony 34.4 (8,590) NEW 4001 34.4
Prisoners WB 11.2 (3,410) -46% 3290 38.9
Rush Uni 10.3 (4,480) 5397% 2297 10.5
Baggage Claim Fox Searchlight 9.4 (4,650) NEW 2027 9.4
Don Jon Relativity 9.0 (3,730) NEW 2422 9
Insidious: Chapter 2 FilmDistrict/eOne 6.6 (2,110) -52% 3120 69.4
The Family Relativity 3.7 (1,260) -48% 2894 31.7
Instructions Not Included Lionsgate 3.3 (3,500) -38% 948 38.5
We’re the Millers WB 2.8 (1,180) -38% 2405 142.4
Lee Daniels’ The Butler Weinstein Co. 2.4 (1,160) -43% 2062 110.3
Enough Said Fox Searchlight 2.2 (9,820) 857% 227 2.5
Battle of the Year Sony 1.9 (960) -58% 2008 7.4
Riddick Uni/eOne 1.6 (880) -56% 1826 40.1
Metallica: Through the Never Picturehouse 1.6 (5,150) NEW 305 1.6
Atharintiki Daaredi My3 Movies 1.5 (16,630) NEW 92 1.9
Percy Jackson: Sea of Monsters Fox .77 (760) -57% 1007 65.3
Despicable Me Uni .75 (1,010) -45% 748 361.7
Planes BV .73 (510) -73% 1426 87.6
Blue Jasmine Sony Classics .70 (1,330) -42% 528 30.8
Grown Ups 2 Sony .55 (1,490) 119% 368 131.9
Elysium Sony .50 (890) -66% 562 91.8
The Wizard of Oz: Imax 3D Experience WB .50 (1,640) -84% 305 5
2 Guns Uni/eOne .27 (680) -58% 403 75
The Wolverine Fox .26 (790) -43% 329 131.3
Turbo Fox .22 (790) -46% 282 81.9
Weekend Total ($500,000+ Films) $106.40
% Change (Last Year) -6%
% Change (Last Week) 33%
Also debuting/expanding
Raja Rani Krian Media .18 (5,330) 34 0.18
Thanks for Sharing Roadside Attractions .17 (670) -69% 251 0.9
Gabrielle eOne .15 (4,750) -6% 32 0.45
Inequality for All Weinstein Co. .13 (4,750) 27 0.13
In a World Roadside Attract. .12 (1,020) -48% 121 2.6
Austenland Sony Classics .11 (1,050) -51% 107 1.75
Generation Iron Vladar .11 (1,140) -54% 99 0.43
Wadjda Sony Classics 74,100 (4,630) 11% 16 0.31
Salinger Weinstein Co. 62,300 (460) -60% 134 0.5
Alone Yet Not Alone Enthuse 57,600 (5,690) 11 0.06
On the Job Well Go 47,200 (1,570) 30 0.05
Young Detective Dee: Rise of the Sea Dragon IPA 32,300 (920) 35 0.03
Watermark Mongrel 26,800 (13,400) 2 0.03
Wedding Palace GoGo Entertainment 18,300 (3,050) 6 0.02
We Are What We Are eOne 14,500 (7,250) 2 0.01
Out in the Dark Breaking Glass 12,800 (2,560) 5 0.01
Muscle Shoals Magnolia 12,700 (12,700) 1 0.01
The Wicker Man: Final Cut Rialto 5,700 (5,700) 1 0.01
The Secret Lives of Dorks Gravitas 4,400 (630) 7 0.01
I Used to Be Darker Strand 4,300 (4300) 1 0.01
Antoine et Antoinette (reissue) Rialto 4,300 (4,300) 1 0.01
Bloodline NBC 3,100 (620) 5 0.01
Domestic Market Share (Jan. 1 – Sept. 26, 2013)
Distributor (releases) Box Office (millions) Market Share
Warner Bros. (20) 1332.2 16.40%
Universal (15) 1273.8 15.70%
Buena Vista (10) 1162.4 14.30%
20th Century Fox (13) 944.4 11.70%
Sony (15) 800.1 9.90%
Paramount (12) 728.3 9.00%
Lionsgate (20) 526.9 6.50%
Weinstein Co. (20) 465.7 5.80%
FilmDistrict (6) 178.9 2.20%
Relativity (5) 141.2 1.70%
Open Road (5) 108.3 1.30%
Focus (8) 84.9 1.10%
Sony Classics (15) 63.7 0.80%
eOne/Seville (21) 50.2 0.60%
Other * (261) 241.2 3.00%
8102.2 100%
* none greater than 0.4%
Top Limited Releases (Jan. 1 – Sept. 26, 2013)
Title Distributor Box Office
Mud Roadside Attractions 21,590,086
The Way, Way Back Fox Searchlight 21,234,004
The Impossible * Lions Gate 18,499,801
Quartet * Weinstein Co. 18,390,117
Fruitvale Station Weinstein Co. 15,987,338
Before Midnight Sony Classics 8,098,846
The Spectacular Now A24/eOne 6,541,779
Amour Sony Classics 6,503,477
The Grandmaster Weinstein Co, 6,400,526
The Bling Ring A24/eOne 5,845,732
Closed Circuit Focus 5,750,401
Chennai Express UTV 5,298,341
Hubble 3D * Imax 5,178,977
The Company You Keep Sony Classics/eOne 5,133,027
20 Feet for Stardom Weinstein Co. 4,635,168
The Wizard of Oz: 3D/Imax Experience WB 4,523,816
Hyde Park on Hudson * Focus 4,486,248
Frances Ha IFC/Mongrol 4,350,634
Much Ado About Nothing Roadside Attract/eOne 4,314,782
Louis Cyr: L’Homme le plus fort du monde Seville 3,933,388
* does not include 2012 box office

5 Responses to “The Weekend Report”

  1. Nagendra says:

    Atharintiki Daaredi is an Indian telugu film, not a tamil film, both are different languages

  2. Raam says:

    “Atharintiki daaredi” is not a “tamil” film it’s a “telugu” film. Also “Raja rani” is not a hindi film, it’s a tamil film.

    “telugu” is thirteenth most spoken language word wide, btw.

  3. krishna says:

    Atharintiki daredi is not an Indian Tamil film. It is an Indian Telugu film

  4. Ray Pride says:

    Thank you for the corrections, they have been made.

  5. Raam says:

    Not “telegu”, it’s “telugu”.

    Thanks for making corrections.

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Fury 8.8 3173 NEW 8.8
Gone Girl 5.6 3249 -32% 94.8
The Book of Life 4.9 3071 NEW 4.9
The Best of Me 4.1 2936 NEW 4.1
Alexaander and the Terrible, Horrible … Day 3.2 3088 -39% 28
Dracula Untold 2.9 2900 -67% 33.8
Annabelle 2.5 2878 -52% 68.7
The Judge 2.4 3003 -45% 21.3
The Equalizer 1.6 2262 -44% 85.3
The Maze Runner 1.3 2155 -39% 87.7
Also Debuting
Birdman 0.13 4
Dear White People 0.12 11
Oka Laila Kosam 60,200 61
The Golden Era 19,000 15
The Tale of Princess Kaguya 13,600 3
Rudderless 9,200 18
Listen Up Philip 7,350 2
Guardian Angel 5,950 2
Hiroshima, Mon Amour (reissue) 5,250 5
Watchers of the Sky 3,100 4
Life Inside Out 3,050 2
Lakay 2,100 6
Diplomacy 2,100 1
The Hacker Wars 2,000 1
My Love, My Bride 1,800 1
Felony 1,300 9
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4