MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Cloudy with a Chance of Meatballs 2 supped on an estimated opening salvo of $34.4 million to easily take top spot with weekend moviegoers. Three other films debuted nationally and, like Meatballs, none had quite the spice that had been anticipated. Following last week’s teaser opening, Formula 1 racing saga Rush slotted third with $10.3 million while urban romantic comedy Baggage Claim grossed $9.4 million. The naughty but nice Don Jon trailed with $9 million.

In limited and exclusives, nonfiction Inequality for All didn’t boost economist Robert Reich to rock star status, with a lower-class $128,000 tally from 27 screens. A couple of other documentaries scored well, including Watermark with $26,800 at two sites and the musical Muscle Shoals grossing $12,700 at a solo engagement.

In the niches Atharintiki Daaredi set a new opening record for an Indian Telugu film, with a launch of $1.53 million and Tamil Raja Rani posted a solid $181,000 at 34 venues. 3D concert phantasmagoria Metallic: Through the Never opened loud then sputtered and wound up down the list with $1.6 million.

Weekend revenues shot up to roughly $115 million for a 33% boost from the immediate prior session. However, that lagged behind the 2012 mark by 6%. One year back newcomers Hotel Transylvania and Looper led all comers with respective debuts of $42.5 million and $20.8 million.

Pundits pegged Cloudy with a Chance of Meatballs 2 to bow around $40 million. It was no great surprise that the film played to an 80% family crowd according to studio exits. Slightly more intriguing was the fact that 57% of adults were female but children under the age of 12-years tilted ever so slightly 51% male.

Despite overwhelming critical thumbs ups, Rush was always viewed as a difficult sell for the domestic market and box office response has backed that up. At least the exit demos showed only a slight male tilt of 52% but the fact the studio is only listing an age break of over/under 40-years with the more senior comprising 53% suggests an infinitesimally younger audience.

Exit demos weren’t available for either Baggage Claim or Don Jon at deadline but both films were tracking for bows of roughly $12 million.

The session also saw Instructions Not Included taking the crown from Pan’s Labyrinth as the highest grossing Spanish-language movie in the domestic marketplace. The Mexican comedy opened three weeks ahead of its bow last weekend South of the border where it bowed with a staggering $11.5 million.

And on the alternative side, the romantic comedy Enough Said added 223 engagements, maintaining a very healthy per-location average of $9,820.

Weekend (estimates) September 27 – 29, 2013
Title Distributor Gross (avg) % chng Thtrs Cume
Cloudy with a Chance of Meatballs 2 Sony 34.4 (8,590) NEW 4001 34.4
Prisoners WB 11.2 (3,410) -46% 3290 38.9
Rush Uni 10.3 (4,480) 5397% 2297 10.5
Baggage Claim Fox Searchlight 9.4 (4,650) NEW 2027 9.4
Don Jon Relativity 9.0 (3,730) NEW 2422 9
Insidious: Chapter 2 FilmDistrict/eOne 6.6 (2,110) -52% 3120 69.4
The Family Relativity 3.7 (1,260) -48% 2894 31.7
Instructions Not Included Lionsgate 3.3 (3,500) -38% 948 38.5
We’re the Millers WB 2.8 (1,180) -38% 2405 142.4
Lee Daniels’ The Butler Weinstein Co. 2.4 (1,160) -43% 2062 110.3
Enough Said Fox Searchlight 2.2 (9,820) 857% 227 2.5
Battle of the Year Sony 1.9 (960) -58% 2008 7.4
Riddick Uni/eOne 1.6 (880) -56% 1826 40.1
Metallica: Through the Never Picturehouse 1.6 (5,150) NEW 305 1.6
Atharintiki Daaredi My3 Movies 1.5 (16,630) NEW 92 1.9
Percy Jackson: Sea of Monsters Fox .77 (760) -57% 1007 65.3
Despicable Me Uni .75 (1,010) -45% 748 361.7
Planes BV .73 (510) -73% 1426 87.6
Blue Jasmine Sony Classics .70 (1,330) -42% 528 30.8
Grown Ups 2 Sony .55 (1,490) 119% 368 131.9
Elysium Sony .50 (890) -66% 562 91.8
The Wizard of Oz: Imax 3D Experience WB .50 (1,640) -84% 305 5
2 Guns Uni/eOne .27 (680) -58% 403 75
The Wolverine Fox .26 (790) -43% 329 131.3
Turbo Fox .22 (790) -46% 282 81.9
Weekend Total ($500,000+ Films) $106.40
% Change (Last Year) -6%
% Change (Last Week) 33%
Also debuting/expanding
Raja Rani Krian Media .18 (5,330) 34 0.18
Thanks for Sharing Roadside Attractions .17 (670) -69% 251 0.9
Gabrielle eOne .15 (4,750) -6% 32 0.45
Inequality for All Weinstein Co. .13 (4,750) 27 0.13
In a World Roadside Attract. .12 (1,020) -48% 121 2.6
Austenland Sony Classics .11 (1,050) -51% 107 1.75
Generation Iron Vladar .11 (1,140) -54% 99 0.43
Wadjda Sony Classics 74,100 (4,630) 11% 16 0.31
Salinger Weinstein Co. 62,300 (460) -60% 134 0.5
Alone Yet Not Alone Enthuse 57,600 (5,690) 11 0.06
On the Job Well Go 47,200 (1,570) 30 0.05
Young Detective Dee: Rise of the Sea Dragon IPA 32,300 (920) 35 0.03
Watermark Mongrel 26,800 (13,400) 2 0.03
Wedding Palace GoGo Entertainment 18,300 (3,050) 6 0.02
We Are What We Are eOne 14,500 (7,250) 2 0.01
Out in the Dark Breaking Glass 12,800 (2,560) 5 0.01
Muscle Shoals Magnolia 12,700 (12,700) 1 0.01
The Wicker Man: Final Cut Rialto 5,700 (5,700) 1 0.01
The Secret Lives of Dorks Gravitas 4,400 (630) 7 0.01
I Used to Be Darker Strand 4,300 (4300) 1 0.01
Antoine et Antoinette (reissue) Rialto 4,300 (4,300) 1 0.01
Bloodline NBC 3,100 (620) 5 0.01
Domestic Market Share (Jan. 1 – Sept. 26, 2013)
Distributor (releases) Box Office (millions) Market Share
Warner Bros. (20) 1332.2 16.40%
Universal (15) 1273.8 15.70%
Buena Vista (10) 1162.4 14.30%
20th Century Fox (13) 944.4 11.70%
Sony (15) 800.1 9.90%
Paramount (12) 728.3 9.00%
Lionsgate (20) 526.9 6.50%
Weinstein Co. (20) 465.7 5.80%
FilmDistrict (6) 178.9 2.20%
Relativity (5) 141.2 1.70%
Open Road (5) 108.3 1.30%
Focus (8) 84.9 1.10%
Sony Classics (15) 63.7 0.80%
eOne/Seville (21) 50.2 0.60%
Other * (261) 241.2 3.00%
8102.2 100%
* none greater than 0.4%
Top Limited Releases (Jan. 1 – Sept. 26, 2013)
Title Distributor Box Office
Mud Roadside Attractions 21,590,086
The Way, Way Back Fox Searchlight 21,234,004
The Impossible * Lions Gate 18,499,801
Quartet * Weinstein Co. 18,390,117
Fruitvale Station Weinstein Co. 15,987,338
Before Midnight Sony Classics 8,098,846
The Spectacular Now A24/eOne 6,541,779
Amour Sony Classics 6,503,477
The Grandmaster Weinstein Co, 6,400,526
The Bling Ring A24/eOne 5,845,732
Closed Circuit Focus 5,750,401
Chennai Express UTV 5,298,341
Hubble 3D * Imax 5,178,977
The Company You Keep Sony Classics/eOne 5,133,027
20 Feet for Stardom Weinstein Co. 4,635,168
The Wizard of Oz: 3D/Imax Experience WB 4,523,816
Hyde Park on Hudson * Focus 4,486,248
Frances Ha IFC/Mongrol 4,350,634
Much Ado About Nothing Roadside Attract/eOne 4,314,782
Louis Cyr: L’Homme le plus fort du monde Seville 3,933,388
* does not include 2012 box office

5 Responses to “The Weekend Report”

  1. Nagendra says:

    Atharintiki Daaredi is an Indian telugu film, not a tamil film, both are different languages

  2. Raam says:

    “Atharintiki daaredi” is not a “tamil” film it’s a “telugu” film. Also “Raja rani” is not a hindi film, it’s a tamil film.

    “telugu” is thirteenth most spoken language word wide, btw.

  3. krishna says:

    Atharintiki daredi is not an Indian Tamil film. It is an Indian Telugu film

  4. Ray Pride says:

    Thank you for the corrections, they have been made.

  5. Raam says:

    Not “telegu”, it’s “telugu”.

    Thanks for making corrections.

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office