MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report (3-Day)

It was a horse race for the top of the charts and Lee Daniels’ The Butler emerged as the winner by a nose over anticipated champ One Direction: This is Us with respective grosses of $14.8 million and $14.2 million (all figures reflect 3-day portion of the Labor Day frame). Two additional films made national bows in the last gasp of summer and both proved disappointing. Getaway (no relationship to The Getaway) opened to $4.5 million and the political thriller Closed Circuit trailed the pack with $2.5 million.

Niche titles proved to be far brighter with the Spanish-language comedy Instructions Not Included setting a record of $7.4 million in that groove and the Hindi Satyagraha opening to a solid $383,000 at 82 venues. Exclusive debuts were largely flaccid with the best of the lot being the American indie Afternoon Delight that generated $26,400 from two screens.

The three-day tally topped $120 million with the full holiday session poised to set a record for the period of roughly $160 million.

The concert film with boy band One Direction (This is Us) was tuneful but shy of bravado despite an encouraging Thursday preview of $2.7 million. It hit its target audience but their full force was muted by other distractions like shopping for school togs. Studio exit polls revealed an audience 87% composed of women with 65% aged 17-years and younger.

The session also saw several holdover titles expanding to reach bragging rights levels that are nice little digital box add-ons and Chinese import The Grandmaster reaching out nationally to fair results.

 (summer chart will be posted later in the week)

Weekend (estimates) August 30 – September 1, 2013
Title Distributor Gross (avg) % chng Thtrs Cume
Lee Daniels’ The Butler Weinstein Co. 14.8 (4,450) -10% 3330 74.1
One Direction: This is Us Sony 14.2 (5,200) NEW 2735 16.9
We’re the Millers WB 12.4 (3,610) -5% 3445 109.4
Planes BV 7.7 (2,370) -10% 3259 70.8
Instructions Not Included Lionsgate 7.4 (21,440) NEW 347 7.4
Elysium Sony 6.3 (2,480) -9% 2539 78.4
The Mortal Instruments: City of Bones Sony/eOne 5.3 (1,710) -43% 3118 22.8
The World’s End Focus 4.8 (3,080) -46% 1553 16.6
Getaway WB 4.5 (2,100) NEW 2130 4.5
Percy Jackson: Sea of Monsters Fox 4.4 (1,840) -16% 2393 54.9
Blue Jasmine Sony Classics 4.1 (3,450) 2% 1179 20.5
You’re Next Lionsgate 4.0 (1,640) -43% 2437 13.3
Closed Circuit Focus 2.5 (2,900) NEW 870 3
Despicable Me Uni 2.7 (2,080) 2% 1280 354.6
2 Guns Uni/eOne 2.6 (1,840) -23% 1408 69.3
The Grandmaster Weinstein Co. 2.4 (3,240) 1730% 749 2.6
The Smurfs 2 Sony 1.9 (1,400) -31% 1366 66.1
Kick-Ass 2 Uni 1.9 (1,150) -57% 1638 26.4
The Wolverine Fox 1.7 (1,710) -32% 988 127.8
Monsters University BV 1.4 (750) 261% 1889 263.4
The Conjuring WB 1.3 (1,470) -35% 903 133.8
Jobs Open Road/Remstar 1.2 (940) -57% 1302 14.5
World War Z Par 1.1 (910) 259% 1247 200.2
The Spectacular Now A24 1.0 (2,680) 66% 385 3.4
Grown Ups 2 Sony .84 (1,780) -7% 471 130.1
Star Trek Into Darkness Par .78 (810) 607% 958 228.2
Turbo Fox .75 (1,710) 17% 438 79.8
Pacific Rim WB .72 (1,800) 79% 401 100.1
The Way, Way Back Fox Searchlight .69 (1,060) 69% 654 19.5
The Heat Fox .62 (1,580) 14% 393 157.2
Weekend Total ($500,000+ Films) $116.00
% Change (Last Year) 17%
% Change (Last Week) 12%
Also debuting/expanding
Satyagraha UTV .38 (4,670) 82 0.38
In a World Roadside .31 (3,410) 10% 92 1.2
Austenland Sony Classics .21 (4,010) 87% 52 0.44
Fruitvale Station Weinstein Co. .18 (620) -34% 294 15.5
Short Term 12 Cinedigm 84,500 (5,280) 50% 16 0.16
Ain’t Them Bodies Saints IFC 62,800 (1,530) -4% 41 0.21
Passion eOne 32,300 (2,310) 14 0.03
Afternoon Delight Film Arcade 26,400 (13,200) 2 0.03
Hide and Seek CJ Entertainment 20,100 (20,100) 1 0.02
I Declare War Drafthouse 7,200 (550) 13 0.01
Approaching Midnight Monterey 6,900 (1,150) 6 0.01
Our Nixon Cinedigm 6,300 (2,100) 3 0.01
The Lifeguard Screen Media 6,200 (410) 15 0.01
Empire State Lionsgate 4,200 (2,100) 2 0.01
Domestic Market Share (Jan. 1 – Aug. 29, 2013)
Distributor (releases) Box Office (millions) Market Share
Warner Bros. (17) 1239.7 16.40%
Universal (13) 1216.6 16.10%
Buena Vista (10) 1133.1 15.00%
20th Century Fox (13) 920.7 12.20%
Sony (14) 725.3 9.60%
Paramount (12) 723.8 9.60%
Lionsgate (19) 480.5 6.30%
Weinstein Co. (19) 409.2 5.40%
FilmDistrict (5) 120.2 1.60%
Relativity (4) 112.7 1.50%
Open Road (5) 105.9 1.40%
Focus (8) 65.9 0.90%
Sony Classics (15) 48.3 0.60%
eOne Seville (17) 37.6 0.50%
Other * (230) 217.9 2.90%
7557.4 100%
* none greater than 0.4%
Top Limited Releases (Jan. 1 – Aug. 29, 2013)
Title Distributor Box Office
Mud Roadside Attractions 21,585,262
The Way, Way Back Fox Searchlight 18,820,573
The Impossible * Lionsgate 18,499,801
Quartet * Weinstein Co. 18,390,117
Fruitvale Station Weinstein Co. 15,333,172
Before Midnight Sony Classics 8,030,414
Amour Sony Classics 6,503,477
The Bling Ring A24/eOne 5,834,777
The Company You Keep Sony Classics/eOne 5,133,027
Hubble 3D* Imax 4,867,241
Chennai Express UTV 4,834,795
Hyde Park on Hudson * Focus 4,486,248
Frances Ha IFC/Mongrel 4,329,027
20 Feet for Stardom Weinstein Co. 4,293,711
Much Ado About Nothing Roadside Attract/eOne 4,262,205
Yeh Jawaani Hai Deewani Eros 3,828,620
Louis Cyr: L’Homme le plus fort du monde Seville 3,545,759
The To Do List CBS 3,491,669
Emperor Roadside Attractions 3,346,265
Stand Up Guys Lionsgate 3,310,031
* does not include 2012 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4