By David Poland firstname.lastname@example.org
Weekend Estimates by What Will Finals Look Like Klady
I have this itchy feeling this weekend that while (wholly irrelevant) slotting may not change, the “finals” may look a bit different for a number of films compared to today’s estimates. For instance, The Weinsteins clearly have faith that Black audiences are going to go see The Butler after church today. Maybe. Maybe not. Once the $30m pipedream was gone, the nice even $25m became the next best thing.
Kick Ass 2 is estimating pretty low… which could get worse or better And Jobs is right in the middle.
Anyway… we will see.
Surprisingly strong hold for We’re The Millers, though part of that is the good fortune of timing. Millers is the only comedy in the Top 13 films, with only Blue Jasmine (which is balanced with drama) and The Heat (which is 8 weekends old and just passed $155m dom) as other comedies in the Top 20. It will be interesting to see of The World’s End can take advantage of the dearth of comedy. And it’s kind of sad that The Way Way Back hasn’t managed to take better advantage of this demand that’s not being fully satisfied this summer.
Not much to be excited about at the arthouse… except for the movies. In A World… is the most impressive, with $6k per screen on 37. And it’s surely the only indie supported by its writer/director/co-star being naked on a the cover of a magazine like New York this month. (My guess is that Edgar Wright & Simon Pegg don’t have enough time to their naked New York cover in response in time of their opening.) I’m not saying that it’s all about that… but it is a level of free publicity that few others have.
$8570 per on 3 for Ain’t Them Bodies Saints. $6630 per for Cutie & The Boxer on 3. $10.4k per for Austenland on 4, which is one of those movies that feels more mainstream… but apparently is not. 20 Feet From Stardom and Blackfish continue to be heroes.