MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

It was a crowded house at the multiplex with four new releases taking the top spots in the marketplace. The sci-fi allegory Elysium topped the charts with an estimated $30.3 million with the antic comedy We’re the Millers not far behind with $26.4 million. Family films trailed with the animated Planes prop-elled to $22.2 million and the flagging franchise Percy Jackson: Sea of Monsters at the tail-end at $14.5 million.

There was also heat for a number of exclusive bows including Sundance-prized In a World… that grossed $71,800 at three recording sessions. And solo flights that soared featured the South Korean The Terror Live with box office of $28,200 the drag racing yarn Snake and Mongoose revved up $19,400.

In the niches. Indian imports included a record domestic bow of $2.2 million for the Hindi Chennai Express and a solid $212,000 bow for the Telugu Thalaiva. The limited launch of Lovelace failed to penetrate with a $183,000 tally from 111 exposures. In Québec, local comedy Hot Dog relished $118,000 at 58 carts.

Weekend revenues topped $160 million for a tidy 17% bump from seven days prior. It was also 14% improved from 2014 when the debuts of The Bourne Legacy and The Campaign prevailed with respective openers of $38.1 million and $26.6 million.

While the overall picture was bright individual performance was mixed. The initial high hopes of Elysium diminished as its release orbited and tracking suggested a $30 million debut. The potent yarn of class warfare in the 22nd Century would likely have benefited from an earlier summer release but its current position appeared to suffer from seasonal blockbuster malaise.

The initial domestic crowd tilted 61% male and 63% aged 25-years and older. It also went out in 17 international markets with Russia contributing an estimated $6.8 million of its first foreign salvo estimated at $11 million.

In contrast We’re the Millers was ideally positioned to fill the void of silly comedies. It jump started the weekend and took a fast $11.5 million in two days. It skewed slightly male at 51% with 61% of the audience aged 25-years and older.

Despite a competitive scene for family fare Planes managed to set a record for August animated openings (granted, a low bar). It hit its family target with 85% of opening weekend identified as such. The audience was modestly male at 51% with 58% of eyes aged 25-years and younger.

The first film installment of the Percy Jackson kid-lit fave was a modest grosser domestically but a big hit internationally. It went day-and-date in six foreign climes with the U.K. and Mexico contributing the lion’s share of a $10 million debut.

Sea of Monsters also pre-weekended to get a marketplace toe-hold and generated an $8.8 million two-day gross. It was the sole female tilt among newcomers with 59% and an audience that was 61% aged 25-years and junior.

Holdovers generally took it on the chin with the majority taking 50% to 60% declines. Alternative titles that took the opportunity to expand successfully included Blue Jasmine and The Spectacular Now.

 

Weekend (estimates) August 9 – 11, 2013
Title Distributor Gross (avg) % chng Thtrs Cume
Elysium Sony 30.3 (9,230) NEW 3284 30.3
We’re the Millers WB 26.4 (8,110) NEW 3260 37.9
Planes BV 22.2 (6,000) NEW 3702 22.2
Percy Jackson: Sea of Monsters Fox 14.5 (4,790) NEW 3031 23.4
2 Guns Uni/eOne 11.1 (3,660) -59% 3028 48.5
The Smurfs 2 Sony 9.5 (2,450) -46% 3867 46.6
The Wolverine Fox 8.0 (2,790) -63% 2867 112
The Conjuring WB 6.6 (2,500) -49% 2650 120.7
Despicable Me Uni 5.7 (2,390) -43% 2395 338.3
Grown Ups 2 Sony 3.7 (1,770) -53% 2102 123.9
Blue Jasmine Sony Classics 2.4 (20,170) 30% 120 6.1
Turbo Fox 2.2 (1,260) -64% 1771 75
Chennai Express UTV 2.2 (11,430) NEW 196 2.2
The Heat Fox 2.0 (1,510) -56% 1351 153.6
Red 2 Lionsgate 2.0 (1,280) -64% 1574 49.4
The Way, Way Back Fox Searchlight 1.5 (1,970) -44% 780 16.4
Pacific Rim WB 1.5 (1,560) -66% 980 96.8
Fruitvale Station WeinsteinCo. 1.4 (1,730) -45% 828 13.5
Man of Steel WB .73 (1,710) 56% 426 288.7
Monsters University BV .67 (1,650) -52% 405 260.1
World War Z Par .65 (1,290) -64% 505 197.4
R.I.P.D. Uni .45 (940) -81% 478 32
The Lone Ranger BV .29 (1,120) -56% 261 87.3
Star Trek Into Darkness Par .28 (1,100) -41% 256 226.8
The Spectacular Now A24 .26 (13,630) 31% 19 0.53
Thalaivaa Bharat .21 (4,820) NEW 44 0.21
Weekend Total ($500,000+ Films) $155.25
% Change (Last Year) 14%
% Change (Last Week) 17%
Also debuting/expanding
20 Feet from Stardom WeinsteinCo. .20 (1,690) -33% 117 3.9
Lovelace WeinsteinCo. .18 (1,540) 111 0.18
Hot Dog eOne .12 (2,040) 58 0.12
The Attack Cohen Media 82,500 (1,920) -27% 43 1.4
In a World Roadside 71,800 (23,600) 3 0.07
Prince Avalanche Magnolia 34,600 (2,470) 14 0.03
The Terror Live CJ Entertainment 28,200 (28,200) 1 0.03
Snake and Mongoose Rocky Mtn 19,400 (19,400) 1 0.02
The Artist and the Model Cohen Media 18,300 (16,100) 8% 5 0.04
I Give It a Year Magnolia 5,100 (2,550) 2 0.01
Domestic Market Share (Jan. 1 – Aug. 8, 2013)
Distributor (releases) Box Office (millions) Market Share
Universal (12) 1145.1 16.50%
Warner Bros. (17) 1128.7 16.20%
Buena Vista (9) 1065.6 15.30%
20th Century Fox (13) 844.4 12.10%
Paramount (12) 720.5 10.40%
Sony (11) 598.3 8.60%
Lionsgate (18) 465.7 6.70%
Weinstein Co. (15) 345.2 5.00%
FilmDistrict (5) 120.2 1.70%
Relativity (3) 105.9 1.50%
Open Road (4) 93.9 1.40%
Focus (6) 53.7 0.80%
Sony Classics (13) 34.9 0.50%
Roadside Attractions (4) 31.4 0.45%
eOne/Seville (15) 31 0.45%
Other * (207) 168.2 2.40%
6952.7 100%
* none greater than 0.4%
Top Global Grossers * (Jan. 1 – Aug. 8, 2013)
Title Distributor Box Office
Iron Man 3 BV 1,213,377,359
Fast & Furious 6 Uni 779,204,766
Despicable Me 2 Uni 729,170,568
Man of Steel WB 650,213,327
Monsters University BV 618,204,069
The Croods Fox 565,738,792
Oz the Great and Powerful BV 494,038,163
World War Z Par 491,676,797
Star Trek Into Darkness Par 451,751,323
G.I. Joe: Retaliation Par 374,141,049
The Hangover Part III WB 357,109,892
Django Unchained * Weinstein/Sony 356,247,618
The Great Gatsby WB 335,842,783
A Good Day to Die Hard Fox 305,391,077
Les Miserables * Uni 301,287,664
The Hobbit: An Unexpected Journey * WB 288,252,146
Oblivion Uni 286,591,856
Life of Pi * Fox 282,636,416
The Wolverine Fox 277,858,345
Epic Fox 246,938,011
After Earth Sony 245,421,917
Now You See Me Lions Gate 240,852,722
Hansel and Gretel: Witch Hunters Par 226,393,241
Journey to the West Huayi Brothers 208,702,990
Silver Linings Playbook * Weinstein Co. 208,534,096
* does not include 2012 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4