MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Monsters University picked up considerable steam in the days prior to its release and breezed past World War Z in industry tracking. When the dust settled MU bowed to an estimated $81.3 million and WWZ packed a wallop of $66.2 million. Together they propelled weekend business to another industry record for the month of June.

Overall session revenues topped $245 million for a tidy 16% boost from seven days prior. It was a highly significant 47% boost from 2012 when the launch of Brave topped the charts with a $66.3 million box office and bridesmaid Madagascar 3 added $19.7 million to the pot. Early fears that the current summer would be muggy and dry are being drastically reassessed.

In the niches, Bollywood newcomer Raanjhnaa debuted to an OK $373,000 at 99 locations. And it was a comparatively light frame for  exclusive titles. Among the new limited releases that showed encouraging returns were the Danish thriller A Hijacking with $35,600 at six sites; Middle Eastern powderkeg The Attack grossed $26,500 from three screens and Brit drama Unfinished Song generated $25,300 for two playdates.

Monsters University continues Pixar’s unprecedented streak of chart toppers and global hits. Still the days of rapturous critical reception have dissipated as the factory churns out a new generation of sequels–literal and figurative.

The film tilted somewhat female at 56% and was unquestionably family-friendly with studio exit polling placing that sector at 73%. It was also reflected a very encouraging 60% aged 25-years and younger. No doubt the studio’s decision to reissue Monsters Inc. last year established a solid base from which to launch the new incarnation.

Monsters U also went out in a more aggressive than usual thrust internationally, with 35 territories opening simultaneously to an estimated $54 million.

Despite highly publicized postproduction problems that pushed back the release of World War Z, the apocalyptic yarn of us against rampaging zombies received generally positive reviews. It was ever so slighted slanted female with 51% of viewers and decidedly adult with 67% of the opening weekend crowd aged 25-years and more senior. However, with no World War Y to prepare audiences it remained a step behind the animated Pixie.

That was also the case internationally where WWZ bowed day-and-date in 25 nations and generated an impressive $46 million.

On the alternative side, both The Bling Ring and Much Ado About Nothing added screens, the latter  more cautiously. The former appears to have somewhat less expansive possibilities than A24′s earlier sneak hit, Spring Breakers, while the Shakespearian adaptation looks to embody slow and steady appeal through the season.

Weekend (estimates) June 21 – 23, 2013
Title Distributor Gross (avg) % chng Thtrs Cume
Monsters University BV 81.3 (20,312) NEW 4004 81.3
World War Z Par 66.2 (18,360) NEW 3607 66.2
Man of Steel WB 41.2 (9,800) -65% 4207 210
This is the End Sony 13.0 (4,270) -37% 3055 57.8
Now You See Me Lionsgate 7.8 (2,760) -29% 2823 94.4
Fast & Furious 6 Uni 4.7 (1,940) -51% 2417 228.4
The Purge Uni 3.4 (1,540) -59% 2201 59.4
The Internship Fox 3.4 (1,770) -53% 1916 38.3
Star Trek Into Darkness Par 3.0 (1,900) -53% 1565 216.6
Iron Man 3 BV 2.2 (2,360) -26% 924 403.1
The Bling Ring A24 1.9 (2,970) 802% 650 2.3
Epic Fox 1.7 (860) -73% 1994 101
Before Midnight Sony Classics .89 (2,020) -36% 441 4.6
After Earth Sony .84 (720) -79% 1166 57.3
Much Ado About Nothing Roadside .68 (3,300) 320% 206 1.1
The Hangover Part III WB .67 (1,260) -76% 530 110
The Great Gatsby WB .56 (1,550) -67% 362 141.6
The Croods Fox .51 (1,570) -11% 324 183.6
Raanjhnaa Eros .37 (3,770) NEW 99 0.37
The East Searchlight .34 (1,740) 18% 195 1.2
Mud Roadside .27 (1,290) -49% 213 20.1
42 WB .25 (760) -59% 325 94.2
Frances Ha IFC .28 (1,330) -48% 135 3.04
Oz The Great and Powerful BV .19 (810) -35% 233 234.5
Fill the Void Sony Classics .17 (3,660) 86% 46 0.6
Weekend Total ($500,000+ Films) $233.95
% Change (Last Year) 47%
% Change (Last Week) 16%
Also debuting/expanding
The Kings of Summer CBS .13 (2,060) -14% 65 0.76
20 Feet from Stardom Weinstein Co. 64,300 (10,720) 18% 6 0.15
Dirty Wars IFC 46,700 (2,340) -4% 20 0.2
Love is All You Need Sony Classics 58,700 (1,330) -42% 44 1.3
Stories We Tell Roadside 48,200 (1,460) -42% 33 0.97
Hannah Arendt Zeitgeist 36,700 (2,450) 37% 15 0.2
A Hijacking Magnolia 35,600 (5,930) 6 0.04
The Attack Cohen Media 26,500 (8,830) 3 0.03
Unfinished Song Weinstein Co. 25,300 (12,650) 2 0.03
SOMM IDP 20,600 (5,150) 4 0.02
1er amour Seville 17,200 (1,080) 16 0.02
Action Ficus 9,400 (410) 23 0.01
Assaulted: Civil Rights Under Fire Dead Patriot 3,700 (220) 17 0.01
Made in Cleveland Striped Ent. 3,400 (680) 5 0.01
Downloaded Abramorama 1,900 (1,900) 1 0.01
Domestic Market Share (Jan. 1 – June 20, 2013)
Distributor (releases) Box Office (millions) Market Share
Warner Bros. (14) 780.4 16.30%
Universal (9) 722.7 15.10%
Buena Vista (8) 714.3 14.90%
Paramount (12) 513.5 10.70%
20th Century Fox (9) 486.5 10.20%
Lionsgate (16) 356.8 7.50%
Weinstein Co. (12) 326.3 6.80%
Sony (8) 313.6 6.50%
FilmDistrict (5) 119.6 2.50%
Relativity (3) 105.9 2.20%
Open Road (4) 93.9 2.00%
Focus (6) 53.6 1.10%
Sony Classics (11) 24.1 0.50%
eOne/Alliance (14) 23.8 0.50%
Roadside Attractions (3) 23.7 0.50%
Other * (159) 121.3 2.70%
4780 100%
* none greater than 0.4%

One Response to “The Weekend Report”

  1. Keil S. says:

    What is happening with Before Midnight? Why is it not getting a bigger push (in terms of ads and number of screens)? They already missed out on potentially big profits with Bernie last year, and while this one isn’t as friendly toward casual moviegoers, it’s got the stellar reviews to support it.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office