MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Monsters University picked up considerable steam in the days prior to its release and breezed past World War Z in industry tracking. When the dust settled MU bowed to an estimated $81.3 million and WWZ packed a wallop of $66.2 million. Together they propelled weekend business to another industry record for the month of June.

Overall session revenues topped $245 million for a tidy 16% boost from seven days prior. It was a highly significant 47% boost from 2012 when the launch of Brave topped the charts with a $66.3 million box office and bridesmaid Madagascar 3 added $19.7 million to the pot. Early fears that the current summer would be muggy and dry are being drastically reassessed.

In the niches, Bollywood newcomer Raanjhnaa debuted to an OK $373,000 at 99 locations. And it was a comparatively light frame for  exclusive titles. Among the new limited releases that showed encouraging returns were the Danish thriller A Hijacking with $35,600 at six sites; Middle Eastern powderkeg The Attack grossed $26,500 from three screens and Brit drama Unfinished Song generated $25,300 for two playdates.

Monsters University continues Pixar’s unprecedented streak of chart toppers and global hits. Still the days of rapturous critical reception have dissipated as the factory churns out a new generation of sequels–literal and figurative.

The film tilted somewhat female at 56% and was unquestionably family-friendly with studio exit polling placing that sector at 73%. It was also reflected a very encouraging 60% aged 25-years and younger. No doubt the studio’s decision to reissue Monsters Inc. last year established a solid base from which to launch the new incarnation.

Monsters U also went out in a more aggressive than usual thrust internationally, with 35 territories opening simultaneously to an estimated $54 million.

Despite highly publicized postproduction problems that pushed back the release of World War Z, the apocalyptic yarn of us against rampaging zombies received generally positive reviews. It was ever so slighted slanted female with 51% of viewers and decidedly adult with 67% of the opening weekend crowd aged 25-years and more senior. However, with no World War Y to prepare audiences it remained a step behind the animated Pixie.

That was also the case internationally where WWZ bowed day-and-date in 25 nations and generated an impressive $46 million.

On the alternative side, both The Bling Ring and Much Ado About Nothing added screens, the latter  more cautiously. The former appears to have somewhat less expansive possibilities than A24′s earlier sneak hit, Spring Breakers, while the Shakespearian adaptation looks to embody slow and steady appeal through the season.

Weekend (estimates) June 21 – 23, 2013
Title Distributor Gross (avg) % chng Thtrs Cume
Monsters University BV 81.3 (20,312) NEW 4004 81.3
World War Z Par 66.2 (18,360) NEW 3607 66.2
Man of Steel WB 41.2 (9,800) -65% 4207 210
This is the End Sony 13.0 (4,270) -37% 3055 57.8
Now You See Me Lionsgate 7.8 (2,760) -29% 2823 94.4
Fast & Furious 6 Uni 4.7 (1,940) -51% 2417 228.4
The Purge Uni 3.4 (1,540) -59% 2201 59.4
The Internship Fox 3.4 (1,770) -53% 1916 38.3
Star Trek Into Darkness Par 3.0 (1,900) -53% 1565 216.6
Iron Man 3 BV 2.2 (2,360) -26% 924 403.1
The Bling Ring A24 1.9 (2,970) 802% 650 2.3
Epic Fox 1.7 (860) -73% 1994 101
Before Midnight Sony Classics .89 (2,020) -36% 441 4.6
After Earth Sony .84 (720) -79% 1166 57.3
Much Ado About Nothing Roadside .68 (3,300) 320% 206 1.1
The Hangover Part III WB .67 (1,260) -76% 530 110
The Great Gatsby WB .56 (1,550) -67% 362 141.6
The Croods Fox .51 (1,570) -11% 324 183.6
Raanjhnaa Eros .37 (3,770) NEW 99 0.37
The East Searchlight .34 (1,740) 18% 195 1.2
Mud Roadside .27 (1,290) -49% 213 20.1
42 WB .25 (760) -59% 325 94.2
Frances Ha IFC .28 (1,330) -48% 135 3.04
Oz The Great and Powerful BV .19 (810) -35% 233 234.5
Fill the Void Sony Classics .17 (3,660) 86% 46 0.6
Weekend Total ($500,000+ Films) $233.95
% Change (Last Year) 47%
% Change (Last Week) 16%
Also debuting/expanding
The Kings of Summer CBS .13 (2,060) -14% 65 0.76
20 Feet from Stardom Weinstein Co. 64,300 (10,720) 18% 6 0.15
Dirty Wars IFC 46,700 (2,340) -4% 20 0.2
Love is All You Need Sony Classics 58,700 (1,330) -42% 44 1.3
Stories We Tell Roadside 48,200 (1,460) -42% 33 0.97
Hannah Arendt Zeitgeist 36,700 (2,450) 37% 15 0.2
A Hijacking Magnolia 35,600 (5,930) 6 0.04
The Attack Cohen Media 26,500 (8,830) 3 0.03
Unfinished Song Weinstein Co. 25,300 (12,650) 2 0.03
SOMM IDP 20,600 (5,150) 4 0.02
1er amour Seville 17,200 (1,080) 16 0.02
Action Ficus 9,400 (410) 23 0.01
Assaulted: Civil Rights Under Fire Dead Patriot 3,700 (220) 17 0.01
Made in Cleveland Striped Ent. 3,400 (680) 5 0.01
Downloaded Abramorama 1,900 (1,900) 1 0.01
Domestic Market Share (Jan. 1 – June 20, 2013)
Distributor (releases) Box Office (millions) Market Share
Warner Bros. (14) 780.4 16.30%
Universal (9) 722.7 15.10%
Buena Vista (8) 714.3 14.90%
Paramount (12) 513.5 10.70%
20th Century Fox (9) 486.5 10.20%
Lionsgate (16) 356.8 7.50%
Weinstein Co. (12) 326.3 6.80%
Sony (8) 313.6 6.50%
FilmDistrict (5) 119.6 2.50%
Relativity (3) 105.9 2.20%
Open Road (4) 93.9 2.00%
Focus (6) 53.6 1.10%
Sony Classics (11) 24.1 0.50%
eOne/Alliance (14) 23.8 0.50%
Roadside Attractions (3) 23.7 0.50%
Other * (159) 121.3 2.70%
4780 100%
* none greater than 0.4%

One Response to “The Weekend Report”

  1. Keil S. says:

    What is happening with Before Midnight? Why is it not getting a bigger push (in terms of ads and number of screens)? They already missed out on potentially big profits with Bernie last year, and while this one isn’t as friendly toward casual moviegoers, it’s got the stellar reviews to support it.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Maze Runner 11.2 3604 NEW 11.2
A Walk Among the Tombstones 4.7 2712 NEW 4.7
This is Where I Leave You 3.8 2868 NEW 3.8
No Good Deed 2.9 2175 -67% 32.8
Dolphin Tale 2 2.1 3656 -50% 20.2
Guardians of the Galaxy 1.4 2846 -35% 309.9
Let's Be Cops 0.75 2312 -41% 75.3
The Drop 0.65 1192 -56% 6.3
Teenage Mutant Ninja Turtles 0.6 2348 -47% 183
If I Stay 0.55 2371 -54% 46.4
Also Debuting
Aagadu 0.39 121
Tusk 0.37 602
Dr. Cabbie 0.36 55
Khoobsurat 0.11 57
Mommy 0.11 62
Daawat-e-Ishq 70,700 101
The Guest 25,400 19
The Zero Theorem 28,400 55
Hector and the Search for Happiness 16,900 2
Yellow Day 11,700 1
Pump 11,600 3
Art and Craft 8,550 2
Tazza 2: The Hidden Card 6,550 1
Aranmanai 5,200 11
Not Cool 5,000 1
20,000 Days on Earth 3,800 2
Keep on Keepin' On 3,100 2
Fort Bliss 1,650 3
Holidaysburg 1,200 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4