MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Well, no one saw that coming … or did they?

It was the scrappy little sci-fi thriller The Purge that emURGEd as the weekend movie favorite with an estimated debut of $36.3 million. Meanwhile, its presumed competition The Internship mustered less than 50% of its opening to rank fourth overall with $18.2 million.

Exclusive newcomers saw a couple of very encouraging openings, including the nonfiction Dirty Wars that cleaned up $62,200 from four excursions. The much-updated Much Ado About Nothing arrived with $197,000 from five new Globes.

The session also featured considerable and effective expansion for alternative product. The East, Frances Ha, The Kings of Summer and Love is All You Need continued to add playdates and hold their own against the mainstream wave.

In the niches, the Hindi Yamla Pagla Deewana 2 had fair response of $221,000 at 100 venues and the Telugu Prema Katha Chitram grossed a very dull $32,300 from 20 screens. Québécois Sarah préfère la course ran toward $53,500 at 18 locations.

Weekend revenues amassed roughly $155 million in ticket sales for a 7% dip from seven days prior and a sharper 15% decline from 2012. A year back, the openings of Madagascar 3 and Prometheus held sway with respective bows of $60.3 million and $51.1 million.

Let’s start with the obvious … the buddy comedy as we have known it is over … at the very least until a new dynamic pairing comes along to bring it back to life.

The other notion that emerges from the weekend dust-up is that the infamous declining 18-25-year-old crowd is becoming less visually literate. The dominance of The Purge most certainly had less to do with state-of-the-art technology than a high-concept premise that tapped into a youthful zeitgeist. Studio exit demos revealed 56% of viewers were aged 25-years and younger. Conversely, The Internship had just 39% of the same age bracket. One could spit-ball that a generation accustomed to seeing moving images on smartphones just might not be tapped into pictorial nuance The other factor that just might have contributed to the rush to see The Purge was a marketing campaign that emphasized its underdog status. Considerable ink was spilled to get across its very modest budget versus its high chill factor. Historians can cite similar positioning for the likes of The Blair Witch Project and Paranormal Activity (with which it shares a producer) as templates to the current June surprise. The film had top end expectations of $25 million and an unquestionable aspect of its wider popularity was its unforeseen female appeal with women comprising 56% of opening weekend viewers.

The Internship had a 50-50 gender breakdown and all the signals for a $25 million debut. The commercial chemistry of Wilson-Vaughan of The Wedding Crashers provided goodwill but that wasn’t a sufficient hook for a younger crowd that anecdotally were tweeting Friday night that the picture lacked the audacity and crudeness that many anticipated.

Weekend (estimates) June 7 – 9, 2013
Title Distributor Gross (avg) % chng Thtrs Cume
The Purge Uni 36.3 (14,310) NEW 2536 36.3
Fast & Furious 6 Uni 19.7 (5,230) -44% 3771 202.9
Now You See Me Lionsgate 19.1 (6,320) -35% 3020 61
The Internship Fox 18.2 (5,420) NEW 3366 18.2
Epic Fox 12.0 (3,350) -28% 3594 84.1
Star Trek Into Darkness Par 11.7 (3,720) -30% 3152 200.2
After Earth Sony 11.1 (3,270) -60% 3401 46.5
The Hangover Part III WB 7.4 (2,280) -55% 3242 102.4
Iron Man 3 BV 5.8 (2,010) -31% 2895 394.3
The Great Gatsby WB 4.2 (1,950) -35% 2160 136.2
Mud Roadside 1.2 (2,090) 1% 582 18.6
Yeh Jawaani Hai Deewani Eros .84 (5,590) -46% 151 2.9
The Croods Fox .74 (1,790) 11% 414 181.7
Frances Ha IFC .57 (2,560) 7% 223 2.4
Before Midnight Sony Classics .55 (10,580) 36% 52 1.5
42 WB .37 (1,000) -28% 370 92.9
Oz The Great and Powerful BV .35 (1,090) -16% 322 233.6
Oblivion Uni .24 (820) -38% 298 88.5
The East Searchlight .24 (5,900) 214% 41 0.31
Yamla Pagla Dewana 2 Viva .22 (2,210) NEW 100 0.22
The King’s of Summer CBS .22 (4,930) 268% 44 0.29
Love is All You Need Sony Classics .22 (2,170) 30% 101 1
Much Ado About Nothing Roadside .20 (39,400) NEW 5 0.2
G.I. Joe: Retaliation Par .16 (690) -41% 236 121.9
What Maisie Knew Millennium .16 (1,300) -17% 122 0.78
Weekend Total ($500,000+ Films) $149.40
% Change (Last Year) -15%
% Change (Last Week) -7%
Also debuting/expanding
Stories We Tell Roadside .15 (2,100) 29% 70 0.73
Kon-Tiki Weinstein Co. .11 (1,480) -21% 75 1.1
Ephraim’s Rescue Excel 81,400 (3,540) 1% 23 0.23
Fill the Void Sony Classics 71,200 (5,480) 72% 13 0.25
Dirty Wars IFC 62,200 (15,550) 4 0.06
Sarah préfère la course Seville 53,500 (2,970) 18 0.05
Lost and Found in Armenia Gigapix 46,400 (5,160) 9 0.05
Hannah Arendt Zeitgeist 37,800 (18,900) 21% 2 0.11
Prema Katha Chitram Blue Sky 32,300 (1,620) 20 0.03
Wish You Were Here eOne 25,700 (2,340) 11 0.03
Gibsonburg Xcelerate 11,900 (500) 24 0.01
Tiger Eyes FreeStyle 10,100 (590) 17 0.01
Violet & Daisy Cinedgm 9,700 (570) 17 0.01
You Ain’t Seen Nothin’ Yet Kino 6,750 (3,380) 2 0.01
The Prey Cohen Media 5,800 (1,160) 5 0.01
Evocateur: Morton Downey Jr. Story Magnolia 5,100 (1,020) 5 0.01
Hey Bartender 4th Row 3,900 (3,900) 1 0.01
Domestic Market Share (Jan. 1 – June 6, 2013)
Distributor (releases) Box Office (millions) Market Share
Buena Vista (7) 698.2 16.40%
Universal (9) 628.5 14.80%
Warner Bros. (13) 586.6 13.80%
Paramount (11) 484.1 11.40%
20th Century Fox (8) 422.1 9.90%
Weinstein Co. (11) 325.2 7.60%
Lionsgate (16) 311.7 7.30%
Sony (7) 247.4 5.80%
FilmDistrict (5) 119.1 2.80%
Relativity (3) 105.9 2.50%
Open Road (4) 93.9 2.20%
Focus (6) 53.3 1.20%
eOne/Alliance (13) 23.2 0.60%
Roadside Attractions (3) 20.8 0.50%
Sony Classics (11) 20.5 0.50%
Other * (148) 114.1 2.70%
4254.6 100%
* none greater than 0.45%
Top Limited Releases (Jan. 1 – June 5, 2013)
Title Distributor Box Office
The Impossible * Lions Gate 18,499,801
Quartet Weinstein Co. 18,267,756
Mud Roadside Attractions 17,390,687
Amour * Sony Classics 6,503,477
The Company You Keep Sony Classics/eOne 4,909,506
Hyde Park on Hudson * Focus 4,486,248
Emperor Roadside Attractions 3,343,986
Stand Up Guys Lionsgate 3,310,031
Top Gun 3D (reissue) Par 3,103,003
Hubble 3D * IMAX 2,924,210
Filly Brown Lions Gate 2,864,583
Home Run IDP 2,856,714
The Gatekeepers Sony Classics 2,405,971
No Sony Classics 2,333,332
Trance Fox Searchlight 2,322,593
The Sapphires Weinstein Co. 2,236,210
To the Arctic WB 2,200,343
2013 Oscar Nominated Shorts Magnolia 2,142,342
Yeh Jawaani Hai Deewani Eros 2,052,425
Anna Karenina * Focus 2,021,250
* does not include 2012 box office

One Response to “The Weekend Report”

  1. Mary-Lou says:

    Yes, I agree with you, and also a comparison with how much the predicted income was.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Hobbit: The Battle of the Five Armies 16.5 3875 NEW 50.9
Night at the Museum: Secret of the Tomb 5.6 3785 NEW 5.6
Annie 5.3 3116 NEW 5.3
Exodus: Gods and Kings 2.3 3503 -75% 33.1
The Hunger Games: Mockingjay - Part 1 2.2 3174 -41% 283.7
Wild 1.2 1061 147% 4.2
Top Five 1 1307 -59% 9.9
P.K. 1 272 NEW 1
Big Hero 6 0.9 2407 -35% 187.8
The Penguins of Madagascar 0.85 2717 -45% 61.5
Also Debuting
Mr. Turner 28,400 5
Les Maîtres du suspense 21,800 54
Song of the Sea 4,600 1
Winter Sleep 2,100 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4