MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Well, no one saw that coming … or did they?

It was the scrappy little sci-fi thriller The Purge that emURGEd as the weekend movie favorite with an estimated debut of $36.3 million. Meanwhile, its presumed competition The Internship mustered less than 50% of its opening to rank fourth overall with $18.2 million.

Exclusive newcomers saw a couple of very encouraging openings, including the nonfiction Dirty Wars that cleaned up $62,200 from four excursions. The much-updated Much Ado About Nothing arrived with $197,000 from five new Globes.

The session also featured considerable and effective expansion for alternative product. The East, Frances Ha, The Kings of Summer and Love is All You Need continued to add playdates and hold their own against the mainstream wave.

In the niches, the Hindi Yamla Pagla Deewana 2 had fair response of $221,000 at 100 venues and the Telugu Prema Katha Chitram grossed a very dull $32,300 from 20 screens. Québécois Sarah préfère la course ran toward $53,500 at 18 locations.

Weekend revenues amassed roughly $155 million in ticket sales for a 7% dip from seven days prior and a sharper 15% decline from 2012. A year back, the openings of Madagascar 3 and Prometheus held sway with respective bows of $60.3 million and $51.1 million.

Let’s start with the obvious … the buddy comedy as we have known it is over … at the very least until a new dynamic pairing comes along to bring it back to life.

The other notion that emerges from the weekend dust-up is that the infamous declining 18-25-year-old crowd is becoming less visually literate. The dominance of The Purge most certainly had less to do with state-of-the-art technology than a high-concept premise that tapped into a youthful zeitgeist. Studio exit demos revealed 56% of viewers were aged 25-years and younger. Conversely, The Internship had just 39% of the same age bracket. One could spit-ball that a generation accustomed to seeing moving images on smartphones just might not be tapped into pictorial nuance The other factor that just might have contributed to the rush to see The Purge was a marketing campaign that emphasized its underdog status. Considerable ink was spilled to get across its very modest budget versus its high chill factor. Historians can cite similar positioning for the likes of The Blair Witch Project and Paranormal Activity (with which it shares a producer) as templates to the current June surprise. The film had top end expectations of $25 million and an unquestionable aspect of its wider popularity was its unforeseen female appeal with women comprising 56% of opening weekend viewers.

The Internship had a 50-50 gender breakdown and all the signals for a $25 million debut. The commercial chemistry of Wilson-Vaughan of The Wedding Crashers provided goodwill but that wasn’t a sufficient hook for a younger crowd that anecdotally were tweeting Friday night that the picture lacked the audacity and crudeness that many anticipated.

Weekend (estimates) June 7 – 9, 2013
Title Distributor Gross (avg) % chng Thtrs Cume
The Purge Uni 36.3 (14,310) NEW 2536 36.3
Fast & Furious 6 Uni 19.7 (5,230) -44% 3771 202.9
Now You See Me Lionsgate 19.1 (6,320) -35% 3020 61
The Internship Fox 18.2 (5,420) NEW 3366 18.2
Epic Fox 12.0 (3,350) -28% 3594 84.1
Star Trek Into Darkness Par 11.7 (3,720) -30% 3152 200.2
After Earth Sony 11.1 (3,270) -60% 3401 46.5
The Hangover Part III WB 7.4 (2,280) -55% 3242 102.4
Iron Man 3 BV 5.8 (2,010) -31% 2895 394.3
The Great Gatsby WB 4.2 (1,950) -35% 2160 136.2
Mud Roadside 1.2 (2,090) 1% 582 18.6
Yeh Jawaani Hai Deewani Eros .84 (5,590) -46% 151 2.9
The Croods Fox .74 (1,790) 11% 414 181.7
Frances Ha IFC .57 (2,560) 7% 223 2.4
Before Midnight Sony Classics .55 (10,580) 36% 52 1.5
42 WB .37 (1,000) -28% 370 92.9
Oz The Great and Powerful BV .35 (1,090) -16% 322 233.6
Oblivion Uni .24 (820) -38% 298 88.5
The East Searchlight .24 (5,900) 214% 41 0.31
Yamla Pagla Dewana 2 Viva .22 (2,210) NEW 100 0.22
The King’s of Summer CBS .22 (4,930) 268% 44 0.29
Love is All You Need Sony Classics .22 (2,170) 30% 101 1
Much Ado About Nothing Roadside .20 (39,400) NEW 5 0.2
G.I. Joe: Retaliation Par .16 (690) -41% 236 121.9
What Maisie Knew Millennium .16 (1,300) -17% 122 0.78
Weekend Total ($500,000+ Films) $149.40
% Change (Last Year) -15%
% Change (Last Week) -7%
Also debuting/expanding
Stories We Tell Roadside .15 (2,100) 29% 70 0.73
Kon-Tiki Weinstein Co. .11 (1,480) -21% 75 1.1
Ephraim’s Rescue Excel 81,400 (3,540) 1% 23 0.23
Fill the Void Sony Classics 71,200 (5,480) 72% 13 0.25
Dirty Wars IFC 62,200 (15,550) 4 0.06
Sarah préfère la course Seville 53,500 (2,970) 18 0.05
Lost and Found in Armenia Gigapix 46,400 (5,160) 9 0.05
Hannah Arendt Zeitgeist 37,800 (18,900) 21% 2 0.11
Prema Katha Chitram Blue Sky 32,300 (1,620) 20 0.03
Wish You Were Here eOne 25,700 (2,340) 11 0.03
Gibsonburg Xcelerate 11,900 (500) 24 0.01
Tiger Eyes FreeStyle 10,100 (590) 17 0.01
Violet & Daisy Cinedgm 9,700 (570) 17 0.01
You Ain’t Seen Nothin’ Yet Kino 6,750 (3,380) 2 0.01
The Prey Cohen Media 5,800 (1,160) 5 0.01
Evocateur: Morton Downey Jr. Story Magnolia 5,100 (1,020) 5 0.01
Hey Bartender 4th Row 3,900 (3,900) 1 0.01
Domestic Market Share (Jan. 1 – June 6, 2013)
Distributor (releases) Box Office (millions) Market Share
Buena Vista (7) 698.2 16.40%
Universal (9) 628.5 14.80%
Warner Bros. (13) 586.6 13.80%
Paramount (11) 484.1 11.40%
20th Century Fox (8) 422.1 9.90%
Weinstein Co. (11) 325.2 7.60%
Lionsgate (16) 311.7 7.30%
Sony (7) 247.4 5.80%
FilmDistrict (5) 119.1 2.80%
Relativity (3) 105.9 2.50%
Open Road (4) 93.9 2.20%
Focus (6) 53.3 1.20%
eOne/Alliance (13) 23.2 0.60%
Roadside Attractions (3) 20.8 0.50%
Sony Classics (11) 20.5 0.50%
Other * (148) 114.1 2.70%
4254.6 100%
* none greater than 0.45%
Top Limited Releases (Jan. 1 – June 5, 2013)
Title Distributor Box Office
The Impossible * Lions Gate 18,499,801
Quartet Weinstein Co. 18,267,756
Mud Roadside Attractions 17,390,687
Amour * Sony Classics 6,503,477
The Company You Keep Sony Classics/eOne 4,909,506
Hyde Park on Hudson * Focus 4,486,248
Emperor Roadside Attractions 3,343,986
Stand Up Guys Lionsgate 3,310,031
Top Gun 3D (reissue) Par 3,103,003
Hubble 3D * IMAX 2,924,210
Filly Brown Lions Gate 2,864,583
Home Run IDP 2,856,714
The Gatekeepers Sony Classics 2,405,971
No Sony Classics 2,333,332
Trance Fox Searchlight 2,322,593
The Sapphires Weinstein Co. 2,236,210
To the Arctic WB 2,200,343
2013 Oscar Nominated Shorts Magnolia 2,142,342
Yeh Jawaani Hai Deewani Eros 2,052,425
Anna Karenina * Focus 2,021,250
* does not include 2012 box office

One Response to “The Weekend Report”

  1. Mary-Lou says:

    Yes, I agree with you, and also a comparison with how much the predicted income was.

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office