MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Iron Man 3 vacuumed up an estimated $174.8 million to dominate weekend moviegoing in what ranked as the second-biggest domestic movie bow… ever.

Unsurprisingly, the competition stayed at home. Shane Black’s second feature accounted for roughly 80% of the session’s trade, leaving the rest of the field seeking out scraps.

Exclusive bows were slightly more encouraging with good starts for the likes of Love is All You Need and nonfiction Scatter My Ashes at Bergdorf’s. But the biggest noises came from the single screen $21,800 bow of child custody drama What Maisie Knew and the four-screen opening of The Iceman, based on real-life assassin Richard Kuklinski that grossed $88,500 in four initial indictments.

In the niches, the Indian circuit had OK starts for the Hindi Shootout at Wadala of $208,000 at 89 venues and Telugu Greeku Veerudu amassing $172,000 from 55 screens. In Québec, French import Molière à bicyclette pedaled to $35,400 at 18 velodromes and the historic epic Cinco de Mayo, La Batalla from Mexico wasn’t in full festive mode (despite its holiday timing) with $61,800 from 20 encounters.

Weekend revenues pushed close to $220 million for a rather significant 146% boost from seven days back. It was nonetheless 16% down from 2012 when the all time $207.4 million box office debut of The Avengers blasted into the multiplex.

It’s difficult to assess the extent to which The Avengers bolstered the opening of Iron Man 3 , which already had its own movie fan base and box-office track record. But in the coming years a clear perspective will emerge with the likes of Thor and Captain America; so hold on tights.

The inklings of the Stark truth arrived last week when Iron Man 3 bowed in 42 international territories with close to $200 million in grosses. An additional 12 nations were added this weekend and preliminary estimates peg the frame at $175 million.

On the domestic front, low-enders expected $150 million. At that level there’s bound to be surprises and exit polling provided at least one with a decided male gender bias of 61% on opening weekend. Studio data also revealed that 45% of the audience was 25-years and younger with 52% identified as couples and 27% as families.

Roughly 45% of the audience opted for 3D engagements and 9% of the box office came from Imax engagements. It’s a not-too-shabby start and the industry is certainly hoping it will provide a substantial beginning for a summer box office juggernaut.

Very few of the national release marketplace holdovers managed to maintain 50% of their audience. And even expanding titles aimed at more mature and discerning crowds including Mud, The Reluctant Fundamentalist and Kon-Tiki saw their momentum zapped by the industrial behemoth.

Weekend (estimates) May 3 – 5, 2013
Title Distributor Gross (avg) % chng Thtrs Cume
Iron Man 3 BV 174.8 (411,100) NEW 4253 174.8
Pain & Gain Par 7.5 (2,280) -63% 3287 33.8
42 WB 6.2 (1,850) -42% 3345 78.3
Oblivion Uni 5.8 (1,680) -68% 3430 75.9
The Croods Fox 4.2 (1,440) -37% 2915 168.7
The Big Wedding Lionsgate 3.9 (1,470) -49% 2633 14.2
Mud Roadside Attractions 2.1 (3,710) -3% 576 5.2
Oz The Great and Powerful BV 1.9 (1,610) 3% 1160 228.6
Scary Movie 5 Weinstein Co. 1.4 (770) -58% 1857 29.6
G.I. Joe: Retaliation Par 1.3 (710) -65% 1804 118.8
The Place Beyond the Pines Focus 1.3 (1,100) -53% 1162 18.7
Olympus Has Fallen FilmDistrict/VVS 1.2 (740) -58% 1632 95.4
Jurassic Park 3D Uni .87 (890) -63% 980 43.7
The Company You Keep Sony Classics .71 (1,310) -38% 541 3.4
Evil Dead Sony .62 (650) -69% 959 53.2
Temptation Lionsgate .42 (830) -62% 504 51.4
Jack the Giant Slayer WB .28 (840) -33% 335 64.1
Shootout at Wadala Eros .21 (2,340) NEW 89 0.21
Disconnect LD Entertainment .20 (1,250) -16% 161 1.1
Identity Thief Uni .20 (660) -44% 300 133.4
Silver Linings Playbook Weinstein Co. .19 (400) -65% 468 131.7
Geeku Veerudu Blue Sky .17 (3,130) NEW 55 0.17
Filly Brown Lionsgate .16 (610) -72% 259 2.6
The Sapphires Weinstein Co. .15 (1,190) -19% 123 1.6
Weekend Total ($500,000+ Films) $213.80
% Change (Last Year) -16%
% Change (Last Week) 146%
Also debuting/expanding
Renoir IDP/Metropole .13 (2,080) 7% 63 1.1
The Reluctant Fundamentalist IFC 89,100 (2,550) 188% 35 0.13
The Iceman Millennium 88,500 (22,120) 4 0.09
Kon-Tiki Weinstein Co. 73,600 (5,260) 232% 14 0.11
In the House Seville/Cohen 66,200 (2,070) 6% 32 0.32
Cinco de Mayo, La Batalla Lions Gate 61,800 (3,090) 20 0.06
Love is All You Need Sony Classics 36,300 (9,070) 4 0.04
Scatter My Ashes at Bergdorf’s eOne 35,700 (8,920) 4 0.04
Moliere a bicyclette Metropole 35,400 (1,970) 18 0.04
To the Wonder Magnolia 34,600 (1,020) -53% 34 0.03
At Any Price Sony Classics 30,500 (1,690) 89% 18 0.06
What Masie Knew Millennium 21,800 (21,800) 1 0.02
Still Mine Mongrel 20,200 (2,890) 7 0.02
Ethir Neechal Gramophone 17,900 (2,240) 8 0.02
Something in the Air IFC 12,400 (4,130) 3 0.01
Paris-Manhattan Outsider 10,600 (960) 11 0.01
Dead Man’s Burden Cinedigm 6,500 (6,500) 1 0.01
The Source Family Drag City 6,400 (2,130) 3 0.01
Post Tenebras Lux Strand 4,200 (4,200) 1 0.01
Desperate Acts of Magic Gold Cap 2600 (2,600) 1 0.01
King of the Damned Magnolia 2,400 (1,200) 2 0.01
Once Upon a Time in Brooklyn Grindstone 2,100 (700) 3 0.01
Generation Um… Phase4 1,900 (950) 2 0.01
Domestic Market Share (Jan. 1 – May 2, 2013)
Distributor (releases) Box Office (millions) Market Share
Universal (7) 419.5 14.30%
Warner Bros. (11) 337.3 11.50%
20th Century Fox (7) 333.3 11.30%
Weinstein Co. (9) 317.9 10.80%
Buena Vista (6) 302.9 10.30%
Paramount (10) 268.6 9.10%
LionsGate (13) 247.2 8.40%
Sony (6) 209.5 7.10%
FilmDistrict (5) 115.7 3.90%
Relativity (3) 105.6 3.60%
Open Road (4) 93.1 3.20%
Focus (5) 49.2 1.70%
eOne/Alliance (11) 22.1 0.80%
Sony Classics (7) 16.1 0.50%
CBS (1) 15.3 0.50%
Other * (120) 87.5 3.00%
2940.8 100%
* none greater than 0.45%
Top Domestic Grossers (Jan. 1 – May 2, 2013) *
Title Distributor Box Office
Oz the Great and Powerful BV 226,745,932
The Croods Fox 164,518,159
Identity Thief Uni 133,250,295
G.I. Joe: Retaliation Par 117,482,316
Silver Linings Playbook * Weinstein Co. 103,045,978
Zero Dark Thirty * Sony/Alliance 94,325,704
Django Unchained * Weinstein Co. 94,190,436
Olympus Has Fallen Film District/VVS 94,179,879
Les Miserables * Uni 75,915,297
The Hobbit: An Unexpected Journey * WB 74,456,964
42 WB 72,125,770
Mama Uni/eOne 71,833,055
Safe Haven Relativity 71,134,566
Oblivion Uni 70,171,915
A Good Day to Die Hard Fox 67,252,596
Warm Bodies Lions Gate 66,299,665
Jack the Giant Slayer WB 63,856,140
Hansel and Gretel: Witch Hunters Par 55,752,843
Escape from Planet Earth Weinstein Co. 55,086,762
Evil Dead Sony 52,585,489
* does not include 2012 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Lucy 17 3173 NEW 17
Hercules 11 3595 NEW 11
Dawn of the Planet of the Apes 4.7 3668 -55% 160.4
The Purge: Anarchy 3.4 2856 -65% 44.8
Planes: Fire & Rescue 2.8 3839 -57% 28.6
Sex Tape 1.9 3062 -68% 22.8
And So It Goes 1.3 1762 NEW 1.3
Transformers: Age of Extinction 1.3 2476 -54% 233
Tammy 1.1 2562 -54% 75.8
22 Jump Street 0.8 1613 -46% 183.9
Also Debuting
A Most Wanted Man 0.71 361
The Fluffy Movie 0.51 432
Kick 0.37 179
Magic in the Moonlight 0.12 17
She's Dating the Gangster 70,000 46
Alludu Seenu 29,100 86
The Divine Move 13,000 11
Happy Christmas 4,150 4
A Master Builder 3,100 2
Thirumanam Ennum Nikkah 2,800 13
Eyjafjallajokull 1,800 4
Come Back to Me 1,500 8
A Letter to Momo 1,100 1
Very Good Girls 1,100 9
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office