MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Iron Man 3 vacuumed up an estimated $174.8 million to dominate weekend moviegoing in what ranked as the second-biggest domestic movie bow… ever.

Unsurprisingly, the competition stayed at home. Shane Black’s second feature accounted for roughly 80% of the session’s trade, leaving the rest of the field seeking out scraps.

Exclusive bows were slightly more encouraging with good starts for the likes of Love is All You Need and nonfiction Scatter My Ashes at Bergdorf’s. But the biggest noises came from the single screen $21,800 bow of child custody drama What Maisie Knew and the four-screen opening of The Iceman, based on real-life assassin Richard Kuklinski that grossed $88,500 in four initial indictments.

In the niches, the Indian circuit had OK starts for the Hindi Shootout at Wadala of $208,000 at 89 venues and Telugu Greeku Veerudu amassing $172,000 from 55 screens. In Québec, French import Molière à bicyclette pedaled to $35,400 at 18 velodromes and the historic epic Cinco de Mayo, La Batalla from Mexico wasn’t in full festive mode (despite its holiday timing) with $61,800 from 20 encounters.

Weekend revenues pushed close to $220 million for a rather significant 146% boost from seven days back. It was nonetheless 16% down from 2012 when the all time $207.4 million box office debut of The Avengers blasted into the multiplex.

It’s difficult to assess the extent to which The Avengers bolstered the opening of Iron Man 3 , which already had its own movie fan base and box-office track record. But in the coming years a clear perspective will emerge with the likes of Thor and Captain America; so hold on tights.

The inklings of the Stark truth arrived last week when Iron Man 3 bowed in 42 international territories with close to $200 million in grosses. An additional 12 nations were added this weekend and preliminary estimates peg the frame at $175 million.

On the domestic front, low-enders expected $150 million. At that level there’s bound to be surprises and exit polling provided at least one with a decided male gender bias of 61% on opening weekend. Studio data also revealed that 45% of the audience was 25-years and younger with 52% identified as couples and 27% as families.

Roughly 45% of the audience opted for 3D engagements and 9% of the box office came from Imax engagements. It’s a not-too-shabby start and the industry is certainly hoping it will provide a substantial beginning for a summer box office juggernaut.

Very few of the national release marketplace holdovers managed to maintain 50% of their audience. And even expanding titles aimed at more mature and discerning crowds including Mud, The Reluctant Fundamentalist and Kon-Tiki saw their momentum zapped by the industrial behemoth.

Weekend (estimates) May 3 – 5, 2013
Title Distributor Gross (avg) % chng Thtrs Cume
Iron Man 3 BV 174.8 (411,100) NEW 4253 174.8
Pain & Gain Par 7.5 (2,280) -63% 3287 33.8
42 WB 6.2 (1,850) -42% 3345 78.3
Oblivion Uni 5.8 (1,680) -68% 3430 75.9
The Croods Fox 4.2 (1,440) -37% 2915 168.7
The Big Wedding Lionsgate 3.9 (1,470) -49% 2633 14.2
Mud Roadside Attractions 2.1 (3,710) -3% 576 5.2
Oz The Great and Powerful BV 1.9 (1,610) 3% 1160 228.6
Scary Movie 5 Weinstein Co. 1.4 (770) -58% 1857 29.6
G.I. Joe: Retaliation Par 1.3 (710) -65% 1804 118.8
The Place Beyond the Pines Focus 1.3 (1,100) -53% 1162 18.7
Olympus Has Fallen FilmDistrict/VVS 1.2 (740) -58% 1632 95.4
Jurassic Park 3D Uni .87 (890) -63% 980 43.7
The Company You Keep Sony Classics .71 (1,310) -38% 541 3.4
Evil Dead Sony .62 (650) -69% 959 53.2
Temptation Lionsgate .42 (830) -62% 504 51.4
Jack the Giant Slayer WB .28 (840) -33% 335 64.1
Shootout at Wadala Eros .21 (2,340) NEW 89 0.21
Disconnect LD Entertainment .20 (1,250) -16% 161 1.1
Identity Thief Uni .20 (660) -44% 300 133.4
Silver Linings Playbook Weinstein Co. .19 (400) -65% 468 131.7
Geeku Veerudu Blue Sky .17 (3,130) NEW 55 0.17
Filly Brown Lionsgate .16 (610) -72% 259 2.6
The Sapphires Weinstein Co. .15 (1,190) -19% 123 1.6
Weekend Total ($500,000+ Films) $213.80
% Change (Last Year) -16%
% Change (Last Week) 146%
Also debuting/expanding
Renoir IDP/Metropole .13 (2,080) 7% 63 1.1
The Reluctant Fundamentalist IFC 89,100 (2,550) 188% 35 0.13
The Iceman Millennium 88,500 (22,120) 4 0.09
Kon-Tiki Weinstein Co. 73,600 (5,260) 232% 14 0.11
In the House Seville/Cohen 66,200 (2,070) 6% 32 0.32
Cinco de Mayo, La Batalla Lions Gate 61,800 (3,090) 20 0.06
Love is All You Need Sony Classics 36,300 (9,070) 4 0.04
Scatter My Ashes at Bergdorf’s eOne 35,700 (8,920) 4 0.04
Moliere a bicyclette Metropole 35,400 (1,970) 18 0.04
To the Wonder Magnolia 34,600 (1,020) -53% 34 0.03
At Any Price Sony Classics 30,500 (1,690) 89% 18 0.06
What Masie Knew Millennium 21,800 (21,800) 1 0.02
Still Mine Mongrel 20,200 (2,890) 7 0.02
Ethir Neechal Gramophone 17,900 (2,240) 8 0.02
Something in the Air IFC 12,400 (4,130) 3 0.01
Paris-Manhattan Outsider 10,600 (960) 11 0.01
Dead Man’s Burden Cinedigm 6,500 (6,500) 1 0.01
The Source Family Drag City 6,400 (2,130) 3 0.01
Post Tenebras Lux Strand 4,200 (4,200) 1 0.01
Desperate Acts of Magic Gold Cap 2600 (2,600) 1 0.01
King of the Damned Magnolia 2,400 (1,200) 2 0.01
Once Upon a Time in Brooklyn Grindstone 2,100 (700) 3 0.01
Generation Um… Phase4 1,900 (950) 2 0.01
Domestic Market Share (Jan. 1 – May 2, 2013)
Distributor (releases) Box Office (millions) Market Share
Universal (7) 419.5 14.30%
Warner Bros. (11) 337.3 11.50%
20th Century Fox (7) 333.3 11.30%
Weinstein Co. (9) 317.9 10.80%
Buena Vista (6) 302.9 10.30%
Paramount (10) 268.6 9.10%
LionsGate (13) 247.2 8.40%
Sony (6) 209.5 7.10%
FilmDistrict (5) 115.7 3.90%
Relativity (3) 105.6 3.60%
Open Road (4) 93.1 3.20%
Focus (5) 49.2 1.70%
eOne/Alliance (11) 22.1 0.80%
Sony Classics (7) 16.1 0.50%
CBS (1) 15.3 0.50%
Other * (120) 87.5 3.00%
2940.8 100%
* none greater than 0.45%
Top Domestic Grossers (Jan. 1 – May 2, 2013) *
Title Distributor Box Office
Oz the Great and Powerful BV 226,745,932
The Croods Fox 164,518,159
Identity Thief Uni 133,250,295
G.I. Joe: Retaliation Par 117,482,316
Silver Linings Playbook * Weinstein Co. 103,045,978
Zero Dark Thirty * Sony/Alliance 94,325,704
Django Unchained * Weinstein Co. 94,190,436
Olympus Has Fallen Film District/VVS 94,179,879
Les Miserables * Uni 75,915,297
The Hobbit: An Unexpected Journey * WB 74,456,964
42 WB 72,125,770
Mama Uni/eOne 71,833,055
Safe Haven Relativity 71,134,566
Oblivion Uni 70,171,915
A Good Day to Die Hard Fox 67,252,596
Warm Bodies Lions Gate 66,299,665
Jack the Giant Slayer WB 63,856,140
Hansel and Gretel: Witch Hunters Par 55,752,843
Escape from Planet Earth Weinstein Co. 55,086,762
Evil Dead Sony 52,585,489
* does not include 2012 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
No Good Deed Sony 8.8 2175 NEW
Dolphin Tale 2 WB 4.2 3656 NEW
Guardians of the Galaxy BV 2.1 3104 -23%
The Drop Searchlight 1.4 809 NEW
Let's Be Cops Fox 1.3 2755 -19%
Teenage Mutant Ninja Turtles Par 1.2 2957 -22%
If I Stay WB 1.2 3040 -27%
The November Man Relativity/VVS 0.85 2702 -34%
The Giver Weinstein Co, 0.75 2253 -25%
When the Game Stands Tall Sony 0.7 2435 -26%
Also Debuting
Atlas Shrugged: Who is John Galt? Atlas 0.17 242
Finding Fanny Fox Intl 0.17 121
Power CineGalaxy 0,11 88
The Skeleton Twins Roadside 0.1 15
My Old Lady Cohen Media 33,300 11
Goreyan Nu Daffa Karo Speed 31,800 27
The Pirates Well Go 26,800 25
The Disappearance of Eleanor Rigby Weinstein Co, 21,000 4
The Gifted ABS 12,200 20
Take Me to the River Abramorama 9,900 11
Believe Excel 8,400 37
The Green Prince Music Box 7,000 4
Born to Fly Aubin 2,950 1
The Quitter Goodface 2,900 1
108 Stitches FreeStyle 2,200 12
Anukshanam Vega 2,200 13
Bird People IFC 1,950 1
Honeymoon Magnolia 1,700 2
I Am Eleven Intl Film Circuit 1,550 2
Smiling Through the Apocalypse First Run 1,500 1
The Man on Her Mind Paladin 1,100 7
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4