Night Moves
MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report


Weekend (estimates) April 26 – 28, 2013
   
Title Distributor Gross (average) % change * Theaters Cume
Pain & Gain Par

19.7 (6,010)

NEW

3277

20.2

Oblivion Uni

17.4 (4,590)

-53%

3792

64.7

42 WB

10.5 (3,090)

-41%

3405

68.9

The Big Wedding Lionsgate

7.5 (2,840)

NEW

2633

7.5

The Croods Fox

6.6 (2,000)

-29%

3283

163

G.I. Joe: Retaliation Par

3.6 (1,330)

-38%

2707

116.4

Scary Movie 5 Weinstein Co.

3.4 (1,240)

-45%

2733

27.4

Olympus Has Fallen FilmDistrict/VVS

2.8 (1,190)

-38%

2334

93.1

The Place Beyond the Pines Focus

2.7 (1,690)

-46%

1584

16.2

Jurassic Park 3D Uni

2.3 (1,230)

-44%

1848

42

Mud Roadside Attractions

2.0 (5,620)

NEW

363

2

Evil Dead Sony

1.9 (890)

-53%

2186

51.8

Oz The Great and Powerful BV

1.7 (1,060)

-43%

1610

226.2

The Company You Keep Sony Classics

1.2 (1,470)

200%

807

2.2

Temptation Lionsgate

1.1 (1,210)

-49%

942

50.7

Filly Brown Lionsgate

.50 (1,940)

-66%

259

2.3

Home Run IDP

.45 (1,220)

-71%

372

2.3

The Host Open Road/eOne

.36 (590)

-75%

611

25.8

Jack the Giant Slayer WB

.42 (1,150)

99%

365

63.7

Identity Thief Uni

.32 (760)

-34%

425

133.1

The Call Sony

.29 (570)

-67%

513

50.7

Disconnect LD Entertainment

.26 (2,320)

13%

111

0.77

Silver Linings Playbook Weinstein Co.

.19 (540)

-65%

361

131.4

The Sapphires Weinstein Co.

.18 (1,420)

-30%

126

1.4

Snitch Lionsgate

.18 (710)

121%

252

42.3

Weekend Total ($500,000+ Films)  

$84.90

% Change (Last Year)  

-20%

% Change (Last Week)  

-19%

Also debuting/expanding
Lucky Di Unlucky Story ID Media

.16 (6,330)

25

0.16

Renoir IDP/Metropole

.12 (1,980)

-17%

59

0.85

Arthur Newman Cinedigm

.11 (430)

250

0.11

The Colony Alliance

88,800 (2,020)

44

0.09

In the House Seville/Cohen

71,400 (2,980)

-27%

24

0.22

No Sony Classics

68,300 (920)

-42%

74

2.1

To the Wonder Magnolia

66,700 (1,170)

-38%

57

0.38

King’s Faith Faith Street

29,200 (4,870)

6

0.03

The Reluctant Fundamentalist IFC

27,300 (9,100)

3

0.03

Kon-Tiki Weinstein Co.

21,100 (10,550)

2

0.02

Shadow U Square

16,700 (320)

53

0.02

At Any Price Sony Classics

16,300 (4,070)

4

0.02

Graceland Drafthouse

13,400 (840)

16

0.01

Space Warriors Integrated

11,800 (270)

44

0.01

Midnight’s Children Paladin

9,700 (4,850)

2

0.01

Tai Chi Hero Well Go

9,500 (1,360)

7

0.01

An Oversimplification of Her Beauty Variance

9,200 (4,600)

2

0.01

Storm Surfers Vitagraph

6,600 (3,300)

2

0.01

The Numbers Station Image Ent.

4,400 (440)

10

0.01

Paradise: Love Strand

3,300 (1,650)

2

0.01

Bowling eOne

3,100 (1,030)

3

0.01

Love Sick Love Film Bridge

2,700 (270)

10

0.01

Domestic Market Share (Jan. 1 – April 25, 2013)
Distributor (releases) Box Office (millions) Market Share
Universal (7)

392.9

13.90%

20th Century Fox (7)

325.1

11.60%

Warner Bros. (11)

322.8

11.50%

Weinstein Co. (9)

312.9

11.10%

Buena Vista (6)

300.5

10.70%

Paramount (9)

237.5

8.40%

LionsGate (12)

234.4

8.30%

Sony (6)

206.3

7.30%

FilmDistrict (5)

112.2

4.00%

Relativity (3)

105.3

3.70%

Open Road (4)

92.4

3.30%

Focus (5)

45.1

1.60%

eOne/Alliance (10)

22.1

0.80%

CBS (1)

15.3

0.50%

Sony Classics (7)

14.4

0.50%

Other * (116)

80.3

2.80%

2819.5

100%

* none greater than 0.45%

Audiences were feeling the pain without any sense of gain as Pain & Gain managed to take the top spot in weekend charts with an estimated $19.7 million. The frame’s other new national release, The Big Wedding, underperformed as well with fourth place ranking of $7.5 million.

In the niches, Mud, a tale of a fugitive abetted by youngsters in the Arkansas backwoods, was off to a good start with a $2 million tally at 363 locations while Arthur Newman tanked with a gross of $107,000 at 250 venues. New films from India included a disastrous start for Telegu Shadow while the Punjabi Lucky Di Lucky Story was solid with $158,000 from 25 playdates. And in Canada, sci-fi yarn The Colony was nearly blah unpopulated a box office of $88,800 in 44 censuses.

New exclusives were also largely lackluster with the most encouraging debs including Norway’s Oscar short-listed Kon-Tiki weathering $21,100 from two screens and cross-cultural The Reluctant Fundamentalist invoking $27,300 at three locations.

Overall weekend revenues pushed close to $90 million for a 19% decline from seven days back. It was also 20% behind 2012 box office when the second weekend of Think Like a Man was out front with $17.6 million and incoming Pirates! Band of Misfits absconded with the bridesmaid slot with $11.1 million.

Tracking didn’t reflect well on Pain & Gain with pundits suggesting an opening between $22-25 million. Despite high-profile action talent, the based-on-a-true-tale of dumb criminals appeared to leave potential viewers cold. Those that did show up skewed slightly female at 51% with 62% aged 35 and upward according to studio exit polls.

Paramount—P&G’s distributor—could take solace in the overseas bow of Iron Man 3. Early estimates pegged the franchise’s 42-territory launch at $195 million, easily 2013’s most bountiful debut.

Apathy also greeted The Big Wedding with top end expectations of $10 million. The ensemble comedy had the aura of “I’ve seen it already and didn’t like the last one.” It had a decidedly female audience of 77% and also skewed older with 66% identified as older than 30.

On the holdover front, Oblivion had a not-unexpected 53% drop and, at least domestically, appears headed rapidly for its titled destination. The political thriller The Company You Keep broadened and based on response, reached a commercial plateau. About the only film working elsewhere in the niches was Disconnect, which is employing a very slow and limited expansion and maintaining steady business on positive word-of-mouth.

One Response to “The Weekend Report”

  1. sean says:

    “Paramount—P&G’s distributor—could take solace in the overseas bow of Iron Man 3. Early estimates pegged the franchise’s 42-territory launch at $195 million, easily 2013’s most bountiful debut.”

    Uhh… no they can’t. Disney bought back distribution rights to The Avengers and Iron Man 3 at least two years ago. They paid them 115 million. It was well publicized and, if I remember right, this site covered it. Paramount’s logo is on the poster for Iron Man 3 and that’s the totality of their involvement. Peace.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Lucy 17 3173 NEW 17
Hercules 11 3595 NEW 11
Dawn of the Planet of the Apes 4.7 3668 -55% 160.4
The Purge: Anarchy 3.4 2856 -65% 44.8
Planes: Fire & Rescue 2.8 3839 -57% 28.6
Sex Tape 1.9 3062 -68% 22.8
And So It Goes 1.3 1762 NEW 1.3
Transformers: Age of Extinction 1.3 2476 -54% 233
Tammy 1.1 2562 -54% 75.8
22 Jump Street 0.8 1613 -46% 183.9
Also Debuting
A Most Wanted Man 0.71 361
The Fluffy Movie 0.51 432
Kick 0.37 179
Magic in the Moonlight 0.12 17
She's Dating the Gangster 70,000 46
Alludu Seenu 29,100 86
The Divine Move 13,000 11
Happy Christmas 4,150 4
A Master Builder 3,100 2
Thirumanam Ennum Nikkah 2,800 13
Eyjafjallajokull 1,800 4
Come Back to Me 1,500 8
A Letter to Momo 1,100 1
Very Good Girls 1,100 9
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office