MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

The debut of a re-booted Evil Dead led weekend box office with an estimated $25.8 million. The session’s only other national release was the 3D-enhanced reissue of the venerable Jurassic Park that ranked fourth with $18.2 million.

A torrent of films opened in exclusive runs, but only three emerged with commercial potential. Upstream Color battled the current at $27,600 in a solo effort while political thriller The Company You Keep attracted $134,000 from five engagements and Trance awoke $137,000 from four sessions.

There was considerable activity on the Indian circuit with the Telegu Baadshah emerging aggressively with $938,000 at 117 venues. The Punjabi Sadda Haq was also strong with $177,000 at 28 locations while Hindi Chasme Baddoor disappointed with $148,000 in 64 locales.

Overall frame box office generated just shy of $140 million for a 7% decline from the prior weekend. It was, however, 11% improved from 2012 when The Hunger Games stalked $33,1 million and newcomers American Reunion and Titanic 3D followed, respectively, with $21.5 million and $17.3 million.

Evil Dead, the low-budget shocker that launched Sam Raimi’s career in 1981, was spruced up and obviously found some of its niche audience. Tracking anticipated a slightly higher gross of roughly $30 million but studio exit polling suggests the picture didn’t bring in the younger crowd it targeted. The opening audience was 56% male and 56% aged 25 and over.

Evil Dead also bowed in a few overseas territories and scared up $4.5 million. The most significant international dates were Russia with $1.6 million and Spain at $1.5 million.

While the stereoscopic Jurassic Park failed to promise a “velociraptor in your lap,” the prospect of 3D dinos seemed more apt than other recent 3D upgrades to vintage movies. Audiences obviously agreed.

The frame also featured the platform expansion of Australian musical import The Sapphires to very good results. Holdover titles generally experienced 40-50% drops though family-friendly fare was more resilient. And Olympus Has Fallen has to be the biggest commercial surprise of the season.

Weekend (estimates) April 5 – 7, 2013    
Title Distributor Gross (average) % change * Theaters Cume
Evil Dead Sony

25.8 (8,520)

NEW

3025

25.8

The Croods Fox

21.1 (5,430)

-21%

3879

125.8

G.I. Joe: Retaliation Par

21.0 (3,260)

-48%

6441

86.6

Jurassic Park 3D Uni

18,2 (6,560)

NEW

2771

18.2

Temptation Lionsgate

10.2 (4,990)

-53%

2047

38.6

Olympus Has Fallen FilmDistrict/VVS

10.1 (3,300)

-29%

3059

71.2

Oz The Great and Powerful BV

8.1 (2,800)

-30%

2905

212.7

The Host Open Road/eOne

5.3 (1,660)

-50%

3202

19.7

The Call Sony

3.5 (1,760)

-28%

2002

45.5

Admission Focus

2.0 (1,430)

-38%

1407

15.3

Spring Breakers A24/VVS

1.2 (1,080)

-58%

1072

12.6

Baadshah Great India

.94 (8,020)

NEW

117

1.2

Identity Thief Uni

.81 (1,120)

-26%

721

131.2

The Place Beyond the Pines Focus

.72 (23,920)

-44%

30

1.1

Silver Linings Playbook Weinstein Co.

.62 (1,180)

-31%

524

129.7

Jack the Giant Slayer WB

.51 (1,020)

-50%

502

62.5

The Incredible Burt Wonderstone WB

.44 (820)

-67%

535

21.8

Life of Pi Fox

.36 (1,330)

-16%

269

123.9

Quartet Weinstein Co.

.35 (1,390)

-8%

252

17.2

The Sapphires Weinstein Co.

.31 (5,180)

334%

60

0.46

Safe Haven Relativity

.28 (770)

-29%

360

70.3

Snitch Lionsgate

.26 (860)

-41%

304

41.8

Warm Bodies Lionsgate

.26 (900)

109%

287

65.6

Escape from Planet Earth Weinstein Co.

.23 (520)

-3%

432

54.4

No Sony Classics

.21 (2,330)

-9%

89

1.6

Weekend Total ($500,000+ Films)  

$130.10

% Change (Last Year)  

11%

% Change (Last Week)  

-7%

Also debuting/expanding
Sadda Haq Sikh

.18 (6,330)

28

0.18

The Gatekeepers Sony Classics

.17 (1,280)

-17%

131

2.1

Chashme Baddoor Viva

.15 (2,320)

64

0.15

Trance Searchlight

.14 (34,200)

4

0.14

The Company You Keep Sony Classics

.13 (26,860)

5

0.13

Ginger & Rosa A24

.12 (1,240)

-28%

99

0.6

On the Road IFC

.10 (920)

-17%

107

0.6

Renoir IDP

92,700 (4,640)

42%

20

0.19

Free Angela & All Political Prisoners Code Black

66,100 (4,130)

16

0.07

Settai UTV

57,800 (1,750)

33

0.06

Tattoo Nation D & E Entertainment

30,200 (5,030)

6

0.03

Upstream Color erbp

27,600 (27,600)

1

0.03

11.6 Remstar

22,600 (2,820)

8

0.02

6 Souls Weinstein Co.

17,400 (320)

54

0.02

No Place on Earth Magnolia

12,300 (6,150)

2

0.01

Andre Gregory: Before and After Cinema Guild

6,300 (6,300)

1

0.01

Simon Killer IFC

5,100 (2,550)

2

0.01

Down the Shore Anchor Bay

4,900 (2,450)

2

0.01

The Brass Teapot Magnolia

4,700 (2,350)

2

0.01

Tomorrow You’re Gone Image Ent.

2,800 (185)

15

0.01

The Story of Luke Gravitas

2,700 (180)

15

0.01

Lotus Eaters Meneret

1,700 (1,700)

1

0.01

Domestic Market Share (Jan. 1 – April 4, 2013)
Distributor (releases) Box Office (millions) Market Share
Universl (6)

303.8

12.90%

Weinstein Co. (8)

283.4

12.00%

Buena Vista (6)

280.1

11.90%

20th Century Fox (7)

271.5

11.50%

Warner Bros. (10)

261.3

11.10%

Lions Gate (11)

209.9

8.90%

Paramount (9)

189.8

8.10%

Sony (5)

148

6.30%

Relativity (3)

104

4.40%

Film District (5)

86.1

3.70%

Open Road (4)

82.2

3.50%

Focus (5)

27.7

1.20%

eOne/Alliance (8)

20.3

0.85%

CBS (1)

15.2

0.65%

Sony Classics (6)

12.1

0.50%

Other * (84)

57.6

2.50%

2353

100%

* none greater then 0.45%
Top Domestic Grossers (January 1 – April 4, 2013)  
Title Distributor Box Office
Oz the Great and Powerful BV

204,596,718

Identity Thief Uni

130,435,630

The Croods Fox

104,700,202

Silver Linings Playbook* Weinstein Co.

100,662,661

Zero Dark Thirty * Sony/Alliance

94,299,026

Django Unchained * Weinstein Co.

93,805,694

Les Miserables * Uni

75,842,530

The Hobbit: An Unexpected Journey * WB

74,346,695

Mama Uni/eOne

71,628,180

Safe Haven Relativity

70,054,278

A Good Day to Die Hard Fox

66,630,482

G.I. Joe: Retaliation Par

65,563,060

Warm Bodies Lionsgate

65,314,304

Jack the Giant Slayer WB

61,947,481

Olympus Has Fallen FilmDistrict/VVS

61,073,501

Hansel and Gretel: Witch Hunters Par

55,301,156

Escape from Planet Earth Weinstein Co.

54,178,669

Lincoln * BV

47,901,031

Gangster Squad WB

46,000,903

Parental Guidance * Fox

42,969,701

* does not include 2012 box office

 

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Project X 1.9 (920) -53% 51.7
Safe House 1.4 (1,020) -50% 122.5
Journey 2: The Mysterious Island 1.3 (1,000) -44% 97.1
Casa de mi Padre 1.0 (2,170) -55% 3.9