MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

The debut of a re-booted Evil Dead led weekend box office with an estimated $25.8 million. The session’s only other national release was the 3D-enhanced reissue of the venerable Jurassic Park that ranked fourth with $18.2 million.

A torrent of films opened in exclusive runs, but only three emerged with commercial potential. Upstream Color battled the current at $27,600 in a solo effort while political thriller The Company You Keep attracted $134,000 from five engagements and Trance awoke $137,000 from four sessions.

There was considerable activity on the Indian circuit with the Telegu Baadshah emerging aggressively with $938,000 at 117 venues. The Punjabi Sadda Haq was also strong with $177,000 at 28 locations while Hindi Chasme Baddoor disappointed with $148,000 in 64 locales.

Overall frame box office generated just shy of $140 million for a 7% decline from the prior weekend. It was, however, 11% improved from 2012 when The Hunger Games stalked $33,1 million and newcomers American Reunion and Titanic 3D followed, respectively, with $21.5 million and $17.3 million.

Evil Dead, the low-budget shocker that launched Sam Raimi’s career in 1981, was spruced up and obviously found some of its niche audience. Tracking anticipated a slightly higher gross of roughly $30 million but studio exit polling suggests the picture didn’t bring in the younger crowd it targeted. The opening audience was 56% male and 56% aged 25 and over.

Evil Dead also bowed in a few overseas territories and scared up $4.5 million. The most significant international dates were Russia with $1.6 million and Spain at $1.5 million.

While the stereoscopic Jurassic Park failed to promise a “velociraptor in your lap,” the prospect of 3D dinos seemed more apt than other recent 3D upgrades to vintage movies. Audiences obviously agreed.

The frame also featured the platform expansion of Australian musical import The Sapphires to very good results. Holdover titles generally experienced 40-50% drops though family-friendly fare was more resilient. And Olympus Has Fallen has to be the biggest commercial surprise of the season.

Weekend (estimates) April 5 – 7, 2013    
Title Distributor Gross (average) % change * Theaters Cume
Evil Dead Sony

25.8 (8,520)

NEW

3025

25.8

The Croods Fox

21.1 (5,430)

-21%

3879

125.8

G.I. Joe: Retaliation Par

21.0 (3,260)

-48%

6441

86.6

Jurassic Park 3D Uni

18,2 (6,560)

NEW

2771

18.2

Temptation Lionsgate

10.2 (4,990)

-53%

2047

38.6

Olympus Has Fallen FilmDistrict/VVS

10.1 (3,300)

-29%

3059

71.2

Oz The Great and Powerful BV

8.1 (2,800)

-30%

2905

212.7

The Host Open Road/eOne

5.3 (1,660)

-50%

3202

19.7

The Call Sony

3.5 (1,760)

-28%

2002

45.5

Admission Focus

2.0 (1,430)

-38%

1407

15.3

Spring Breakers A24/VVS

1.2 (1,080)

-58%

1072

12.6

Baadshah Great India

.94 (8,020)

NEW

117

1.2

Identity Thief Uni

.81 (1,120)

-26%

721

131.2

The Place Beyond the Pines Focus

.72 (23,920)

-44%

30

1.1

Silver Linings Playbook Weinstein Co.

.62 (1,180)

-31%

524

129.7

Jack the Giant Slayer WB

.51 (1,020)

-50%

502

62.5

The Incredible Burt Wonderstone WB

.44 (820)

-67%

535

21.8

Life of Pi Fox

.36 (1,330)

-16%

269

123.9

Quartet Weinstein Co.

.35 (1,390)

-8%

252

17.2

The Sapphires Weinstein Co.

.31 (5,180)

334%

60

0.46

Safe Haven Relativity

.28 (770)

-29%

360

70.3

Snitch Lionsgate

.26 (860)

-41%

304

41.8

Warm Bodies Lionsgate

.26 (900)

109%

287

65.6

Escape from Planet Earth Weinstein Co.

.23 (520)

-3%

432

54.4

No Sony Classics

.21 (2,330)

-9%

89

1.6

Weekend Total ($500,000+ Films)  

$130.10

% Change (Last Year)  

11%

% Change (Last Week)  

-7%

Also debuting/expanding
Sadda Haq Sikh

.18 (6,330)

28

0.18

The Gatekeepers Sony Classics

.17 (1,280)

-17%

131

2.1

Chashme Baddoor Viva

.15 (2,320)

64

0.15

Trance Searchlight

.14 (34,200)

4

0.14

The Company You Keep Sony Classics

.13 (26,860)

5

0.13

Ginger & Rosa A24

.12 (1,240)

-28%

99

0.6

On the Road IFC

.10 (920)

-17%

107

0.6

Renoir IDP

92,700 (4,640)

42%

20

0.19

Free Angela & All Political Prisoners Code Black

66,100 (4,130)

16

0.07

Settai UTV

57,800 (1,750)

33

0.06

Tattoo Nation D & E Entertainment

30,200 (5,030)

6

0.03

Upstream Color erbp

27,600 (27,600)

1

0.03

11.6 Remstar

22,600 (2,820)

8

0.02

6 Souls Weinstein Co.

17,400 (320)

54

0.02

No Place on Earth Magnolia

12,300 (6,150)

2

0.01

Andre Gregory: Before and After Cinema Guild

6,300 (6,300)

1

0.01

Simon Killer IFC

5,100 (2,550)

2

0.01

Down the Shore Anchor Bay

4,900 (2,450)

2

0.01

The Brass Teapot Magnolia

4,700 (2,350)

2

0.01

Tomorrow You’re Gone Image Ent.

2,800 (185)

15

0.01

The Story of Luke Gravitas

2,700 (180)

15

0.01

Lotus Eaters Meneret

1,700 (1,700)

1

0.01

Domestic Market Share (Jan. 1 – April 4, 2013)
Distributor (releases) Box Office (millions) Market Share
Universl (6)

303.8

12.90%

Weinstein Co. (8)

283.4

12.00%

Buena Vista (6)

280.1

11.90%

20th Century Fox (7)

271.5

11.50%

Warner Bros. (10)

261.3

11.10%

Lions Gate (11)

209.9

8.90%

Paramount (9)

189.8

8.10%

Sony (5)

148

6.30%

Relativity (3)

104

4.40%

Film District (5)

86.1

3.70%

Open Road (4)

82.2

3.50%

Focus (5)

27.7

1.20%

eOne/Alliance (8)

20.3

0.85%

CBS (1)

15.2

0.65%

Sony Classics (6)

12.1

0.50%

Other * (84)

57.6

2.50%

2353

100%

* none greater then 0.45%
Top Domestic Grossers (January 1 – April 4, 2013)  
Title Distributor Box Office
Oz the Great and Powerful BV

204,596,718

Identity Thief Uni

130,435,630

The Croods Fox

104,700,202

Silver Linings Playbook* Weinstein Co.

100,662,661

Zero Dark Thirty * Sony/Alliance

94,299,026

Django Unchained * Weinstein Co.

93,805,694

Les Miserables * Uni

75,842,530

The Hobbit: An Unexpected Journey * WB

74,346,695

Mama Uni/eOne

71,628,180

Safe Haven Relativity

70,054,278

A Good Day to Die Hard Fox

66,630,482

G.I. Joe: Retaliation Par

65,563,060

Warm Bodies Lionsgate

65,314,304

Jack the Giant Slayer WB

61,947,481

Olympus Has Fallen FilmDistrict/VVS

61,073,501

Hansel and Gretel: Witch Hunters Par

55,301,156

Escape from Planet Earth Weinstein Co.

54,178,669

Lincoln * BV

47,901,031

Gangster Squad WB

46,000,903

Parental Guidance * Fox

42,969,701

* does not include 2012 box office

 

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Lucy 17 3173 NEW 17
Hercules 11 3595 NEW 11
Dawn of the Planet of the Apes 4.7 3668 -55% 160.4
The Purge: Anarchy 3.4 2856 -65% 44.8
Planes: Fire & Rescue 2.8 3839 -57% 28.6
Sex Tape 1.9 3062 -68% 22.8
And So It Goes 1.3 1762 NEW 1.3
Transformers: Age of Extinction 1.3 2476 -54% 233
Tammy 1.1 2562 -54% 75.8
22 Jump Street 0.8 1613 -46% 183.9
Also Debuting
A Most Wanted Man 0.71 361
The Fluffy Movie 0.51 432
Kick 0.37 179
Magic in the Moonlight 0.12 17
She's Dating the Gangster 70,000 46
Alludu Seenu 29,100 86
The Divine Move 13,000 11
Happy Christmas 4,150 4
A Master Builder 3,100 2
Thirumanam Ennum Nikkah 2,800 13
Eyjafjallajokull 1,800 4
Come Back to Me 1,500 8
A Letter to Momo 1,100 1
Very Good Girls 1,100 9
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office