Night Moves
MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

G.I. Joe: Retaliation returned with a vengeance to top Easter box office with an estimated opening of $40.3 million. The session featured two other freshmen national releases; Tyler Perry’s self-identified Temptation proved alluring with a $22.4 million bow while Twi-lite yarn The Host entertained $11.1 million.

In the niches there was no holiday for Bollywood entry Himmatwala, with a $222,000 tally at 99 locations. Tamil language Kedi Billa Killadi Ranga was comparably soft with a $34,900 gross from 17 screens.

Exclusive bows were generally dull save for generational drama The Place Beyond the Pines with a legacy of $273,000 from four screens. Also of note was French biopic Renoir with $58,700 at six venues and the monochromatic Blancanieves—Spain’s Oscar submission—grossing $21,300 from four arenas.

Holiday revenues were slightly shy of $150 million, a 6% boost from last weekend. They were a slim 1% behind the comparable 2012 sessions (not an Easter weekend) when the second weekend of The Hunger Games made Capitol off new titles Wrath of the Titans and Mirror, Mirror with $58.6 million.

There were a lot of doubting Thomases when a sequel to 2009’s G.I. Joe: The Rise of Cobra was announced. The original hadn’t lived up to commercial expectations and further fuel to that negative fire burned when production problems arose that postponed the new chapter’s release by a year.

But sagely, the new film decided to take a fresh look at the franchise with few of the original crew back for seconds. While the new entry bowed domestically with about 7% lower box office, it did an international onslaught that generated an estimated $80 million from 53 territories including an $11 million debut in Russia and $6 million from Korea and Mexico.

Definitely a boy’s movie, studio exit polling identified an opening weekend crowd composed 68% male and 59% aged 25-years and older.

Though there’s hardly a laugh (and no sign of Madea) in Temptation, Tyler Perry effectively targeted his core crowd (and perhaps some new converts) to a more sober-sided subject. Still, opening demos hewed closely to past efforts with an audience that was 70% female and 79% aged at least 25.

Exit demos were unavailable for The Host but it’s safe to read its mind: it was female-centric. Unless the film gets the elusive second box-office wind, prospects for a franchise from Twilight author Stephenie Meyer’s book look grim.

On the holdover front, most titles in national release took 40%-to-50% hits including such family fare as The Croods and Oz the Great and Powerful.

Weekend (estimates) March 29 – 31, 2013
Title Distributor Gross (avg) % chng Thtrs Cume
G.I. Joe: Retaliation Par 40.3 (10,840) NEW 3719 50.8
The Croods Fox 26.3 (6,470) -40% 4065 88.4
Temptation Lionsgate 22.4 (10,960) NEW 2047 22.4
Olympus Has Fallen FilmDistrict 13.8 (4,450) -54% 3106 54.6
Oz The Great and Powerful BV 11.3 (3,400) -48% 3324 198
The Host Open Road 11.1 (3,460) NEW 3202 11.1
The Call Sony 4.8 (1,960) -47% 2439 39.4
Admission Focus 3.2 (1,500) -47% 2161 11.7
Spring Breakers A24 2.6 (1,870) -47% 1379 9.9
The Incredible Burt Wonderstone WB 1.3 (820) -70% 1575 20.6
Identity Thief Uni 1.1 (1,000) -58% 1082 129.9
Jack the Giant Slayer WB 1.0 (900) -67% 1080 61.3
Silver Linings Playbook Weinstein Co. .89 (1,180) -44% 752 128.7
Snitch Lionsgate .51 (680) -73% 746 41.4
Life of Pi Fox .41 (1,200) -43% 340 123.3
Safe Haven Relativity .37 (670) -68% 550 69.8
Quartet Weinstein Co. .36 (1,220) -38% 302 16.5
21 and Over Relativity .28 (820) -73% 344 24.9
The Place Beyond the Pines Focus .27 (68,350) NEW 4 0.27
No Sony Classics .24 (3,400) 20% 70 1.3
Himmatwala UTV .22 (2,240) NEW 99 0.22
Escape from Planet Earth Weinstein Co. .22 (220) -54% 977 53.9
The Gatekeepers Sony Classics .20 (1,930) 19% 105 1.9
Weekend Total ($500,000+ Films) $140.60
% Change (Last Year) -1%
% Change (Last Week) 6%
Also debuting/expanding
Ginger & Rosa A24 .14 (1,870) 44% 76 0.39
On the Road IFC .11 (1,400) 5% 77 0.62
The Sapphires Weinstein Co. 69,500 (5,790) 81% 12 0.12
Renoir IDP/Goldwyn 58,700 (9,780) 6 0.06
Kedi Billa Killadi Ranga Bharat 34,900 (2,530) 17 0.03
Blancanieves Cinema Guild 21,300 (5,320) 4 0.02
Wrong Drafthouse 14,600 (970) 15 0.01
L’Homme qui rit Metropole 13,200 (1,100) 12 0.01
Mental Dada 8,800 (730) 12 0.01
Detour Gravitas 6,500 (1,620) 4 0.01
Violeta Went to Heaven Kino 5,400 (2,700) 2 0.01
Jaffa Blue Sky 4,300 (540) 8 0.01
Revolutionary Optimists Shadow 2,600 (1,300) 2 0.01
Welcome to the Punch IFC 2,400 (1,200) 2 0.01

 

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Guardians of the Galaxy 3.8 3462 -21% 262.1
As Above/So Below 3.2 2640 NEW 3.2
Teenage Mutant Ninja Turtles 2.7 3543 -41% 153.3
If I Stay 2.6 3003 -62% 23.1
The November Man 2.2 2776 NEW 3.9
Let's Be Cops 2 3010 -39% 51.1
When the Game Stands Tall 1.4 2673 -52% 12.1
The Giver 1.3 2805 -37% 27.6
The Hundred-Foot Journey 1.1 1918 -30% 35.9
The Expendables 3 0.85 2564 -55% 30.5
Also Debuting
Cantinflas 0.81 382
Ghostbusters - 30th Anniversary 0.49 784
Rabhasa 0.1 86
Double Di Trouble 38,300 33
Life of Crime 30,600 35
Kundo: Age of Rampant 28,900 26
Swearnet 28,300 88
Raja Natwarlal 22,100 74
Peruchazhi 14,100 13
The Congress 7,560 13
The Last of Robin Hood 7,100 2
Starred Up 2,900 2
Temporary Family 2,800 5
Through a Lens Darkly 2,750 1
Road to Ninja: Naruto the Movie 2,700 7
Last Weekend 1,350 1
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office