MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

G.I. Joe: Retaliation returned with a vengeance to top Easter box office with an estimated opening of $40.3 million. The session featured two other freshmen national releases; Tyler Perry’s self-identified Temptation proved alluring with a $22.4 million bow while Twi-lite yarn The Host entertained $11.1 million.

In the niches there was no holiday for Bollywood entry Himmatwala, with a $222,000 tally at 99 locations. Tamil language Kedi Billa Killadi Ranga was comparably soft with a $34,900 gross from 17 screens.

Exclusive bows were generally dull save for generational drama The Place Beyond the Pines with a legacy of $273,000 from four screens. Also of note was French biopic Renoir with $58,700 at six venues and the monochromatic Blancanieves—Spain’s Oscar submission—grossing $21,300 from four arenas.

Holiday revenues were slightly shy of $150 million, a 6% boost from last weekend. They were a slim 1% behind the comparable 2012 sessions (not an Easter weekend) when the second weekend of The Hunger Games made Capitol off new titles Wrath of the Titans and Mirror, Mirror with $58.6 million.

There were a lot of doubting Thomases when a sequel to 2009’s G.I. Joe: The Rise of Cobra was announced. The original hadn’t lived up to commercial expectations and further fuel to that negative fire burned when production problems arose that postponed the new chapter’s release by a year.

But sagely, the new film decided to take a fresh look at the franchise with few of the original crew back for seconds. While the new entry bowed domestically with about 7% lower box office, it did an international onslaught that generated an estimated $80 million from 53 territories including an $11 million debut in Russia and $6 million from Korea and Mexico.

Definitely a boy’s movie, studio exit polling identified an opening weekend crowd composed 68% male and 59% aged 25-years and older.

Though there’s hardly a laugh (and no sign of Madea) in Temptation, Tyler Perry effectively targeted his core crowd (and perhaps some new converts) to a more sober-sided subject. Still, opening demos hewed closely to past efforts with an audience that was 70% female and 79% aged at least 25.

Exit demos were unavailable for The Host but it’s safe to read its mind: it was female-centric. Unless the film gets the elusive second box-office wind, prospects for a franchise from Twilight author Stephenie Meyer’s book look grim.

On the holdover front, most titles in national release took 40%-to-50% hits including such family fare as The Croods and Oz the Great and Powerful.

Weekend (estimates) March 29 – 31, 2013
Title Distributor Gross (avg) % chng Thtrs Cume
G.I. Joe: Retaliation Par 40.3 (10,840) NEW 3719 50.8
The Croods Fox 26.3 (6,470) -40% 4065 88.4
Temptation Lionsgate 22.4 (10,960) NEW 2047 22.4
Olympus Has Fallen FilmDistrict 13.8 (4,450) -54% 3106 54.6
Oz The Great and Powerful BV 11.3 (3,400) -48% 3324 198
The Host Open Road 11.1 (3,460) NEW 3202 11.1
The Call Sony 4.8 (1,960) -47% 2439 39.4
Admission Focus 3.2 (1,500) -47% 2161 11.7
Spring Breakers A24 2.6 (1,870) -47% 1379 9.9
The Incredible Burt Wonderstone WB 1.3 (820) -70% 1575 20.6
Identity Thief Uni 1.1 (1,000) -58% 1082 129.9
Jack the Giant Slayer WB 1.0 (900) -67% 1080 61.3
Silver Linings Playbook Weinstein Co. .89 (1,180) -44% 752 128.7
Snitch Lionsgate .51 (680) -73% 746 41.4
Life of Pi Fox .41 (1,200) -43% 340 123.3
Safe Haven Relativity .37 (670) -68% 550 69.8
Quartet Weinstein Co. .36 (1,220) -38% 302 16.5
21 and Over Relativity .28 (820) -73% 344 24.9
The Place Beyond the Pines Focus .27 (68,350) NEW 4 0.27
No Sony Classics .24 (3,400) 20% 70 1.3
Himmatwala UTV .22 (2,240) NEW 99 0.22
Escape from Planet Earth Weinstein Co. .22 (220) -54% 977 53.9
The Gatekeepers Sony Classics .20 (1,930) 19% 105 1.9
Weekend Total ($500,000+ Films) $140.60
% Change (Last Year) -1%
% Change (Last Week) 6%
Also debuting/expanding
Ginger & Rosa A24 .14 (1,870) 44% 76 0.39
On the Road IFC .11 (1,400) 5% 77 0.62
The Sapphires Weinstein Co. 69,500 (5,790) 81% 12 0.12
Renoir IDP/Goldwyn 58,700 (9,780) 6 0.06
Kedi Billa Killadi Ranga Bharat 34,900 (2,530) 17 0.03
Blancanieves Cinema Guild 21,300 (5,320) 4 0.02
Wrong Drafthouse 14,600 (970) 15 0.01
L’Homme qui rit Metropole 13,200 (1,100) 12 0.01
Mental Dada 8,800 (730) 12 0.01
Detour Gravitas 6,500 (1,620) 4 0.01
Violeta Went to Heaven Kino 5,400 (2,700) 2 0.01
Jaffa Blue Sky 4,300 (540) 8 0.01
Revolutionary Optimists Shadow 2,600 (1,300) 2 0.01
Welcome to the Punch IFC 2,400 (1,200) 2 0.01

 

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Equalizer 12.5 3236 NEW 12.5
The Maze Runner 5.2 3638 -54% 45.7
The Boxtrolls 4.9 3464 NEW 4.9
This is Where I Leave You 2.2 2868 -43% 17.7
No Good Deed 1.4 2130 -54% 43.4
A Walk Among the Tombstones 1.3 2714 -73% 17.9
Dolphin Tale 2 1.2 3376 -43% 30.1
Guardians of the Galaxy 1 2451 -27% 316.4
Let's Be Cops 0.45 1534 -43% 78.6
The Skeletom Twins 0.4 385 208% 1.5
Also Debuting
The Song 0.22 338
Mas Negro Que la Noche 0.17 178
Loukyam 45,000 57
Madras 30,200 35
Jimi: All is By My Side 30,050 34
Pride 28,300 12
The Two Faces of January 10,600 6
Field of Lost Shoes 10,100 26
Believe Me 8,600 14
A Matter of Faith 7,800 5
Days and Nights 4,100 1
Two Night Stand 3,200 5
Maria Leonora Teresa 2,500 3
Advanced Style 2,300 2
Print the Legend 1,400 2
The Little Bedroom 1,200 1
Hellaware 1,100 1
La Ritournelle 1,000 5
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4