MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Stone Age family The Croods took top spot with weekend moviegoers at $43.8 million. Fanciful political thriller Olympus Has Fallen also opened well at $30.2 million. Audiences failed to audit the funny in Admission, slotted at fifth with $6.4 million.

Spring Breakers expanded nationally to an encouraging $4.6 million. Following its Oscar-qualifying run, On the Road re-hitched with a sputter of $106,000 at 42 roadsides.

In the niches there was a giggle of interest for InAPPropriate Comedy of $164,000 from 292 screens but not a lot of gung ho for nonfiction Murph: The Protector with a $128,000 gross at 178 locations.

Few incoming exclusives stood out, with a couple of exceptions. Urban Gimme the Loot had a single screen bow of $23,200 while WeinsteinCo’s delayed Australian import The Sapphires tuned up $38,600 from four playdates. Another émigré, South Korean New World bowed with $123,000 from 25 debuts.

Session revenues fell shy of $140 million, boosting box office 29% from last weekend. Conversely, ticket sales couldn’t compete with last year’s $152.5 million bow of The Hunger Games and slumped (comparatively) by 36%.

The Croods had tracked to debut in excess of $40 million and in that regard there was no disappointment. To no great surprise 68% of opening weekend viewers fell into the family category though overall 55% were aged 25-years and older. It also tilted 57% female. 3D engagements accounted for 38% of total gross. The prehistoric laugher also bowed in 47 international territories, painting an estimated $63 million on its cave wall. Russia provided the biggest box office, at about $13 million, followed by a Mexican debut of roughly $9.5 million.

A North Korean invasion provided the impetus for Olympus Has Fallen. Males accounted for 53% of opening weekend viewers per studio exit polling.

Weekend (estimates) March 22 – 24
Title Distributor Gross (avg) % chng Thtrs Cume
The Croods Fox 43.8 (10,820) NEW 4046 43.8
Olympus Has Fallen FilmDistrict 30.2 (9,750) NEW 3098 30.2
Oz The Great and Powerful BV 22.1 (5,800) -47% 3805 177.6
The Call Sony 8.8 (3,500) -49% 2507 31
Admission Focus 6.4 (2,970) NEW 2160 6.4
Spring Breakers A24 4.6 (4,190) 1660% 1104 5
The Incredible Burt Wonderstone WB 4.2 (1,340) -58% 3160 17.3
Jack the Giant Slayer WB 2.9 (1,140) -54% 2560 59
Identity Thief Uni 2.5 (1,160) -43% 2166 127.7
Snitch Lionsgate 1.9 (1,060) -45% 1807 40.3
Silver Linings Playbook Weinstein Co. 1.6 (1,510) -37% 1044 127.2
Safe Haven Relativity 1.1 (890) -54% 1279 68.9
21 and Over Relativity 1.0 (850) -64% 1134 24.1
Life of Pi Fox .71 (1,450) -42% 489 122.5
Quartet Weinstein Co. .59 (1,390) -37% 425 15.9
Escape from Planet Earth Weinstein Co. .44 (290) -81% 1494 53.3
Stoker Searchlight .36 (1,290) 34% 275 1.1
The Last Exorcism II CBS .34 (750) -73% 455 15
Dead Man Down Film District .31 (500) -85% 612 10.6
A Good Day to Die Hard Fox .29 (640) -75% 448 66.2
Django Unchained Weinstein Co. .27 (1,080) -3% 253 162
Emperor Roadside .27 (1,140) -57% 237 2.6
Side Effects Open Road .26 (1,170) -52% 225 31
Warm Bodies Lionsgate .24 (820) -57% 299 65
Lincoln BV .21 (720) -47% 292 181.8
Weekend Total ($500,000+ Films) $132.40
% Change (Last Year) -36%
% Change (Last Week) 29%
Also debuting/expanding
No Sony Classics .20 (3,310) 10% 60 1
The Gatekeepers Sony Classics .18 (1,910) -21% 94 1.6
InAPPropriate Comedy FreeStyle .16 (560) 292 0.16
Murph: The Protector Mactavish .13 (720) 178 0.13
New World Well Go .12 (4,920) 25 0.12
On the Road IFC .11 (2,530) 42 0.45
Ginger & Rosa A24 87,100 (2,490) 103% 35 0.15
From Up on Poppy Hill Gkids 59,700 (9,950) 4% 6 0.13
Swamy Ra Ra Cinema 5 43,300 (2,890) 15 0.04
The Sapphires Weinstein Co. 38,600 (9,650) 4 0.04
Home Again eOne 25,400 (5,080) 5 0.03
Gimme the Loot IFC 23,200 (23,200) 1 0.02
The Pardon Hallelujah 14,900 (1,850) 8 0.01
Starbuck eOne 14,600 (4,870) 3 0.01
My Brother the Devil Paladin 9,700 (4,850) 2 0.01
Pooja Kiven AA Saga 7,500 (750) 10 0.01
A Resurrection Archstone 6,900 (410) 17 0.01
Dorfman in Love Brainstorm 5,300 (380) 14 0.01
Rangrezz UTV 4,500 (410) 11 0.01
Eden Phase 4 3,300 (3,300) 1 0.01
Love and Honor IFC 3,100 (1,550) 2 0.01
Hunky Dory Variance 1,900 (470) 4 0.01
The Happy Poet Cinema Libre 1,800 (1,800) 1 0.01
Domestic Market Share (January 1 – March 21, 2013)
Distributor (releases) Gross Percentage
Universal (5) 297.6 15.40%
Weinstein Co. (7) 275.9 14.30%
Warner Bros. (10) 245.7 12.70%
Buena Vista (6) 229.8 11.90%
Lionsgate (10) 177.6 9.20%
20th Century Fox (6) 163.9 8.50%
Sony (5) 128.1 6.60%
Paramount (8) 123.3 6.40%
Relativity (3) 99.7 5.20%
Open Road (3) 68.7 3.60%
FilmDistrict (4) 29.6 1.50%
Alliance/eOne (8) 18.6 1.00%
CBS (1) 14.7 0.70%
Focus (3) 14 0.70%
Sony Classics (6) 10.7 0.50%
Other * (70) 34.8 1.80%
1932.7 100%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Rio 2 9.5 3975 -21% 62.4
Captain America: The Winter Soldier 9.4 3825 -21% 184.3
Heaven is for Real 7.8 2417 NEW 14.9
Transcendence 4.8 3455 NEW 4.8
A Haunted House 2 4 2310 NEW 4
Bears 2.3 1720 NEW 2.3
Divergent 2.2 2486 -1% 130.4
Draft Day 2.1 2781 -40% 15.8
Oculus 2 2648 -59% 18
Noah 2 2537 -20% 89.9
God's Not Dead 1.6 1758 3% 45.2
Also Debuting
Trailer Park Boys 3 0.45 144
2 States 0.36 136
Fading Gigolo 58,000 5
Make Your Move 30,100 142
That Demon Within 23,300 14
Tenali Raman 10,200 19
En Solitaire 9,900 14
Authors Anonymous 7,500 11
Lotoman 003 4,300 11
13 Sins 3,300 45
small time 2,300 11
Tasting Menu 1,900 5
Mi Verano con Amanda 3 1,700 10
Antboy 1,400 15
Manakamana 1,350 1
Une Autre vie 1,350 3
Fermieres 1,150 7
3-Day Estimates Weekend % Chg Cume
The Hunger Games 153.6 (37,130) NEW 153.6
21 Jump Street 20.4 (6,550) -44% 70.2
Dr. Seuss' The Lorax 13.0 (3,540) -43% 177.3
John Carter 5.0 (1,570) -63% 62.4
Act of Valor 2.0 (910) -46% 65.9
A Thousand Words 1.9 (1,050) -40% 14.9
Project X 1.9 (920) -53% 51.7
Safe House 1.4 (1,020) -50% 122.5
Journey 2: The Mysterious Island 1.3 (1,000) -44% 97.1
Casa de mi Padre 1.0 (2,170) -55% 3.9