MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Stone Age family The Croods took top spot with weekend moviegoers at $43.8 million. Fanciful political thriller Olympus Has Fallen also opened well at $30.2 million. Audiences failed to audit the funny in Admission, slotted at fifth with $6.4 million.

Spring Breakers expanded nationally to an encouraging $4.6 million. Following its Oscar-qualifying run, On the Road re-hitched with a sputter of $106,000 at 42 roadsides.

In the niches there was a giggle of interest for InAPPropriate Comedy of $164,000 from 292 screens but not a lot of gung ho for nonfiction Murph: The Protector with a $128,000 gross at 178 locations.

Few incoming exclusives stood out, with a couple of exceptions. Urban Gimme the Loot had a single screen bow of $23,200 while WeinsteinCo’s delayed Australian import The Sapphires tuned up $38,600 from four playdates. Another émigré, South Korean New World bowed with $123,000 from 25 debuts.

Session revenues fell shy of $140 million, boosting box office 29% from last weekend. Conversely, ticket sales couldn’t compete with last year’s $152.5 million bow of The Hunger Games and slumped (comparatively) by 36%.

The Croods had tracked to debut in excess of $40 million and in that regard there was no disappointment. To no great surprise 68% of opening weekend viewers fell into the family category though overall 55% were aged 25-years and older. It also tilted 57% female. 3D engagements accounted for 38% of total gross. The prehistoric laugher also bowed in 47 international territories, painting an estimated $63 million on its cave wall. Russia provided the biggest box office, at about $13 million, followed by a Mexican debut of roughly $9.5 million.

A North Korean invasion provided the impetus for Olympus Has Fallen. Males accounted for 53% of opening weekend viewers per studio exit polling.

Weekend (estimates) March 22 – 24
Title Distributor Gross (avg) % chng Thtrs Cume
The Croods Fox 43.8 (10,820) NEW 4046 43.8
Olympus Has Fallen FilmDistrict 30.2 (9,750) NEW 3098 30.2
Oz The Great and Powerful BV 22.1 (5,800) -47% 3805 177.6
The Call Sony 8.8 (3,500) -49% 2507 31
Admission Focus 6.4 (2,970) NEW 2160 6.4
Spring Breakers A24 4.6 (4,190) 1660% 1104 5
The Incredible Burt Wonderstone WB 4.2 (1,340) -58% 3160 17.3
Jack the Giant Slayer WB 2.9 (1,140) -54% 2560 59
Identity Thief Uni 2.5 (1,160) -43% 2166 127.7
Snitch Lionsgate 1.9 (1,060) -45% 1807 40.3
Silver Linings Playbook Weinstein Co. 1.6 (1,510) -37% 1044 127.2
Safe Haven Relativity 1.1 (890) -54% 1279 68.9
21 and Over Relativity 1.0 (850) -64% 1134 24.1
Life of Pi Fox .71 (1,450) -42% 489 122.5
Quartet Weinstein Co. .59 (1,390) -37% 425 15.9
Escape from Planet Earth Weinstein Co. .44 (290) -81% 1494 53.3
Stoker Searchlight .36 (1,290) 34% 275 1.1
The Last Exorcism II CBS .34 (750) -73% 455 15
Dead Man Down Film District .31 (500) -85% 612 10.6
A Good Day to Die Hard Fox .29 (640) -75% 448 66.2
Django Unchained Weinstein Co. .27 (1,080) -3% 253 162
Emperor Roadside .27 (1,140) -57% 237 2.6
Side Effects Open Road .26 (1,170) -52% 225 31
Warm Bodies Lionsgate .24 (820) -57% 299 65
Lincoln BV .21 (720) -47% 292 181.8
Weekend Total ($500,000+ Films) $132.40
% Change (Last Year) -36%
% Change (Last Week) 29%
Also debuting/expanding
No Sony Classics .20 (3,310) 10% 60 1
The Gatekeepers Sony Classics .18 (1,910) -21% 94 1.6
InAPPropriate Comedy FreeStyle .16 (560) 292 0.16
Murph: The Protector Mactavish .13 (720) 178 0.13
New World Well Go .12 (4,920) 25 0.12
On the Road IFC .11 (2,530) 42 0.45
Ginger & Rosa A24 87,100 (2,490) 103% 35 0.15
From Up on Poppy Hill Gkids 59,700 (9,950) 4% 6 0.13
Swamy Ra Ra Cinema 5 43,300 (2,890) 15 0.04
The Sapphires Weinstein Co. 38,600 (9,650) 4 0.04
Home Again eOne 25,400 (5,080) 5 0.03
Gimme the Loot IFC 23,200 (23,200) 1 0.02
The Pardon Hallelujah 14,900 (1,850) 8 0.01
Starbuck eOne 14,600 (4,870) 3 0.01
My Brother the Devil Paladin 9,700 (4,850) 2 0.01
Pooja Kiven AA Saga 7,500 (750) 10 0.01
A Resurrection Archstone 6,900 (410) 17 0.01
Dorfman in Love Brainstorm 5,300 (380) 14 0.01
Rangrezz UTV 4,500 (410) 11 0.01
Eden Phase 4 3,300 (3,300) 1 0.01
Love and Honor IFC 3,100 (1,550) 2 0.01
Hunky Dory Variance 1,900 (470) 4 0.01
The Happy Poet Cinema Libre 1,800 (1,800) 1 0.01
Domestic Market Share (January 1 – March 21, 2013)
Distributor (releases) Gross Percentage
Universal (5) 297.6 15.40%
Weinstein Co. (7) 275.9 14.30%
Warner Bros. (10) 245.7 12.70%
Buena Vista (6) 229.8 11.90%
Lionsgate (10) 177.6 9.20%
20th Century Fox (6) 163.9 8.50%
Sony (5) 128.1 6.60%
Paramount (8) 123.3 6.40%
Relativity (3) 99.7 5.20%
Open Road (3) 68.7 3.60%
FilmDistrict (4) 29.6 1.50%
Alliance/eOne (8) 18.6 1.00%
CBS (1) 14.7 0.70%
Focus (3) 14 0.70%
Sony Classics (6) 10.7 0.50%
Other * (70) 34.8 1.80%
1932.7 100%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Hunger Games: Mockingjay Pt 1 39.5 4151 NEW 56.4
Big Hero 6 4.5 3650 -44% 120.1
Dumb and Dumber To 4.3 3188 -70% 48
Interstellar 4.2 3415 -49% 109.8
Gone Girl 0.8 1609 -41% 154.8
Beyond the Lights 0.8 1766 -66% 8.3
St. Vincent 0.65 1707 -43% 34.9
Fury 0.55 1720 -52% 77.8
Birdman 0.5 862 -27% 13.1
The Theory of Everything 0.4 140 86% 1.7
Also Debuting
Happy Ending 62,300 126
Rowdy Fellow 7,900 44
A Girl Walks Home Alone at Night 7,350 2
Food Chains 7,000 14
Monk with a Camera 4,000 1
Happy Valley 1,650 3
Me 1,600 1
Little White Lie 1,450 1
Heartbeat 1,150 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4