MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Stone Age family The Croods took top spot with weekend moviegoers at $43.8 million. Fanciful political thriller Olympus Has Fallen also opened well at $30.2 million. Audiences failed to audit the funny in Admission, slotted at fifth with $6.4 million.

Spring Breakers expanded nationally to an encouraging $4.6 million. Following its Oscar-qualifying run, On the Road re-hitched with a sputter of $106,000 at 42 roadsides.

In the niches there was a giggle of interest for InAPPropriate Comedy of $164,000 from 292 screens but not a lot of gung ho for nonfiction Murph: The Protector with a $128,000 gross at 178 locations.

Few incoming exclusives stood out, with a couple of exceptions. Urban Gimme the Loot had a single screen bow of $23,200 while WeinsteinCo’s delayed Australian import The Sapphires tuned up $38,600 from four playdates. Another émigré, South Korean New World bowed with $123,000 from 25 debuts.

Session revenues fell shy of $140 million, boosting box office 29% from last weekend. Conversely, ticket sales couldn’t compete with last year’s $152.5 million bow of The Hunger Games and slumped (comparatively) by 36%.

The Croods had tracked to debut in excess of $40 million and in that regard there was no disappointment. To no great surprise 68% of opening weekend viewers fell into the family category though overall 55% were aged 25-years and older. It also tilted 57% female. 3D engagements accounted for 38% of total gross. The prehistoric laugher also bowed in 47 international territories, painting an estimated $63 million on its cave wall. Russia provided the biggest box office, at about $13 million, followed by a Mexican debut of roughly $9.5 million.

A North Korean invasion provided the impetus for Olympus Has Fallen. Males accounted for 53% of opening weekend viewers per studio exit polling.

Weekend (estimates) March 22 – 24
Title Distributor Gross (avg) % chng Thtrs Cume
The Croods Fox 43.8 (10,820) NEW 4046 43.8
Olympus Has Fallen FilmDistrict 30.2 (9,750) NEW 3098 30.2
Oz The Great and Powerful BV 22.1 (5,800) -47% 3805 177.6
The Call Sony 8.8 (3,500) -49% 2507 31
Admission Focus 6.4 (2,970) NEW 2160 6.4
Spring Breakers A24 4.6 (4,190) 1660% 1104 5
The Incredible Burt Wonderstone WB 4.2 (1,340) -58% 3160 17.3
Jack the Giant Slayer WB 2.9 (1,140) -54% 2560 59
Identity Thief Uni 2.5 (1,160) -43% 2166 127.7
Snitch Lionsgate 1.9 (1,060) -45% 1807 40.3
Silver Linings Playbook Weinstein Co. 1.6 (1,510) -37% 1044 127.2
Safe Haven Relativity 1.1 (890) -54% 1279 68.9
21 and Over Relativity 1.0 (850) -64% 1134 24.1
Life of Pi Fox .71 (1,450) -42% 489 122.5
Quartet Weinstein Co. .59 (1,390) -37% 425 15.9
Escape from Planet Earth Weinstein Co. .44 (290) -81% 1494 53.3
Stoker Searchlight .36 (1,290) 34% 275 1.1
The Last Exorcism II CBS .34 (750) -73% 455 15
Dead Man Down Film District .31 (500) -85% 612 10.6
A Good Day to Die Hard Fox .29 (640) -75% 448 66.2
Django Unchained Weinstein Co. .27 (1,080) -3% 253 162
Emperor Roadside .27 (1,140) -57% 237 2.6
Side Effects Open Road .26 (1,170) -52% 225 31
Warm Bodies Lionsgate .24 (820) -57% 299 65
Lincoln BV .21 (720) -47% 292 181.8
Weekend Total ($500,000+ Films) $132.40
% Change (Last Year) -36%
% Change (Last Week) 29%
Also debuting/expanding
No Sony Classics .20 (3,310) 10% 60 1
The Gatekeepers Sony Classics .18 (1,910) -21% 94 1.6
InAPPropriate Comedy FreeStyle .16 (560) 292 0.16
Murph: The Protector Mactavish .13 (720) 178 0.13
New World Well Go .12 (4,920) 25 0.12
On the Road IFC .11 (2,530) 42 0.45
Ginger & Rosa A24 87,100 (2,490) 103% 35 0.15
From Up on Poppy Hill Gkids 59,700 (9,950) 4% 6 0.13
Swamy Ra Ra Cinema 5 43,300 (2,890) 15 0.04
The Sapphires Weinstein Co. 38,600 (9,650) 4 0.04
Home Again eOne 25,400 (5,080) 5 0.03
Gimme the Loot IFC 23,200 (23,200) 1 0.02
The Pardon Hallelujah 14,900 (1,850) 8 0.01
Starbuck eOne 14,600 (4,870) 3 0.01
My Brother the Devil Paladin 9,700 (4,850) 2 0.01
Pooja Kiven AA Saga 7,500 (750) 10 0.01
A Resurrection Archstone 6,900 (410) 17 0.01
Dorfman in Love Brainstorm 5,300 (380) 14 0.01
Rangrezz UTV 4,500 (410) 11 0.01
Eden Phase 4 3,300 (3,300) 1 0.01
Love and Honor IFC 3,100 (1,550) 2 0.01
Hunky Dory Variance 1,900 (470) 4 0.01
The Happy Poet Cinema Libre 1,800 (1,800) 1 0.01
Domestic Market Share (January 1 – March 21, 2013)
Distributor (releases) Gross Percentage
Universal (5) 297.6 15.40%
Weinstein Co. (7) 275.9 14.30%
Warner Bros. (10) 245.7 12.70%
Buena Vista (6) 229.8 11.90%
Lionsgate (10) 177.6 9.20%
20th Century Fox (6) 163.9 8.50%
Sony (5) 128.1 6.60%
Paramount (8) 123.3 6.40%
Relativity (3) 99.7 5.20%
Open Road (3) 68.7 3.60%
FilmDistrict (4) 29.6 1.50%
Alliance/eOne (8) 18.6 1.00%
CBS (1) 14.7 0.70%
Focus (3) 14 0.70%
Sony Classics (6) 10.7 0.50%
Other * (70) 34.8 1.80%
1932.7 100%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Lucy 17 3173 NEW 17
Hercules 11 3595 NEW 11
Dawn of the Planet of the Apes 4.7 3668 -55% 160.4
The Purge: Anarchy 3.4 2856 -65% 44.8
Planes: Fire & Rescue 2.8 3839 -57% 28.6
Sex Tape 1.9 3062 -68% 22.8
And So It Goes 1.3 1762 NEW 1.3
Transformers: Age of Extinction 1.3 2476 -54% 233
Tammy 1.1 2562 -54% 75.8
22 Jump Street 0.8 1613 -46% 183.9
Also Debuting
A Most Wanted Man 0.71 361
The Fluffy Movie 0.51 432
Kick 0.37 179
Magic in the Moonlight 0.12 17
She's Dating the Gangster 70,000 46
Alludu Seenu 29,100 86
The Divine Move 13,000 11
Happy Christmas 4,150 4
A Master Builder 3,100 2
Thirumanam Ennum Nikkah 2,800 13
Eyjafjallajokull 1,800 4
Come Back to Me 1,500 8
A Letter to Momo 1,100 1
Very Good Girls 1,100 9
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office