By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Oz the Great and Powerful continued to live up to its moniker with an estimated $42.2 million second weekend that handily led session titles. The frame saw two new releases open tepidly behind it. Slender thread drama The Call bowed to $17.3 million and the sleight-of-hand The Incredible Burt Wonderstone was less than magic with $10.3 million.

In the niches, the rap on Mindless Behavior: All Around was $373,000 from 117 venues. On the Indian circuit Paradesi was hardly heavenly with a $51,100 tally at 22 locations.

In exclusives, there was an explosive debut for the antics of Spring Breakers that generated $261,000 from three screens. Also impressive was the two-screen bow of Ghibli Studios’ Miyazaki clan’s From Up on Poppy Hill of $53,500 and an okay start of $42,300 for period youth drama Ginger & Rosa from three playdates.

Weekend revenues were just shy of $110 million, which translated into a 24% decline from seven days back. Box office was a virtual carbon copy from 2012 when the launch of 21 Jump Street grossed $36.3 million with Dr. Seuss’ The Lorax in the bridesmaid’s spot with $22.8 million.

Neither of the new entries was expected to be competitive with Oz with both titles tracking to generate in the mid-to-high teens. Of the two, Burt Wonderstone was given a slight edge but that proved to be yet another instance of poor market research.

The ramped-up dramatics of an emergency phone center provided a significant draw for The Call. … and given its distaff appeal that should have set off a bell for pundits. Studio exit polling identified an opening weekend audience 67% composed of women with 53% of ticket holders aged 30-years and older.

Meanwhile there was a lack of magic for The Incredible Burt Wonderstone despite an aggressive marketing campaign. It skewed 56% male with a crowd that was 56% aged 25-years and upward.

With some schools already on recess, the holiday break kicks up big time next weekend and industry hopes are obviously high with tentpole titles dotted throughout the schedule for several weeks.

Weekend (estimates) March 8 – 10
Title Distributor Gross (average) % change * Theaters Cume
Oz The Great and Powerful BV 80.2 (20,510) NEW 3912 80.2
Jack the Giant Slayer WB 10.0 (2,840) -63% 3525 43.8
Identity Thief Uni 6.3 (2,090) -35% 3002 116.5
Dead Man Down FilmDistrict 5.3 (2,440) NEW 2188 5.3
Snitch Lionsgate 5.1 (2,190) -34% 2340 31.9
21 and Over Relativity 5.0 (1,820) -42% 2771 16.8
Safe Haven Relativity 3.8 (1,490) -40% 2541 62.9
Silver Linings Playbook Weinstein Co. 3.7 (2,150) -35% 1727 120.7
Escape from Planet Earth Weinstein Co. 3.2 (1,250) -52% 2549 47.8
The Last Exorcism II CBS 3.1 (1,160) -59% 2700 12.1
A Good Day to Die Hard Fox 2.1 (1,220) -54% 1725 63.4
Life of Pi Fox 1.6 (2,370) -33% 671 119.4
Quartet Weinstein Co. 1.3 (1,790) -28% 715 13.3
Dark Skies Weinstein Co. 1.3 (840) -63% 1505 15.6
Emperor Roadside Attractions 1.1 (4,080) NEW 260 1.1
Argo WB 1.0 (1,370) -51% 741 134.3
Warm Bodies Lionsgate 1.0 (970) -60% 1052 63.6
Side Effects Open Road/eOne .88 (1,460) -50% 602 29.6
Zero Dark Thirty Sony/Alliance .67 (1,280) -49% 522 94.6
Lincoln BV .44 (1,020) -44% 432 180.8
Django Unchained Weinstein Co. .42 (1,260) -57% 336 161.1
Wreck-It Ralph BV .40 (1,290) -29% 314 187.9
The Hobbit: An Unexpected Journey WB .37 (1,090) 36% 337 301.8
Les Miserables Uni .32 (1,110) -44% 286 148.1
Weekend Total ($500,000+ Films) $136.65
% Change (Last Year) 4%
% Change (Last Week) 30%
Also debuting/expanding
The Gatekeepers Sony Classics .25 (3,680) -2% 67 1
Amour Sony Classics .19 (750) -60% 250 6.2
Asterix & Obelix au service de sa majeste Alliance .18 (2,580) 0% 71 1.1
No Sony Classics .16 (4,550) 57% 35 0.5
Stoker Searchlight .11 (6,710) -29% 17 0.33
Greedy Lying Bastards One Earth 43,500 (840) 52 0.04
Somebody Up There Likes Me Tribeca 43,200 (43,200) 1 0.04
Miracle in Cell No. 7 CJ Entertainment 40,600 (40,600) 1 0.04
Don’t Stop Believin’ Cinedigm 23,700 (1,190) 20 0.02
The Girl Vitagraph 12,200 (6,100) 2 0.01
Gundello Godari Blue Sky 11,800 (620) 19 0.01
The We and the I Paladin 11,500 (5,750) 2 0.01
Beyond the Hills IFC 11,100 (3,700) 3 0.01
Paris-Manhattan A-Z 8,800 (1,260) 7 0.01
The Monk IDP 8,500 (770) 11 0.01
Ferocious Chaos 8,400 (1,200) 7 0.01
The Silence Music Box 8,200 (4,100) 2 0.01
Language of a Broken Heart House Lights 6,600 (6,600) 1 0.01
Girl Rising GathrFilms 6,500 (1,620) 4 0.01
The ABCs of Death Magnolia 5,900 (350) 17 0.01
Le Petit Soldat (Reissue) Rialto 2,980 1 0.01
Domestic Market Share (January 1 – March 7, 2013)
Distributor (releases) Gross Percentage
Universal (5) 281.5 17.60%
Weinstein Co. (7) 252.1 15.70%
Warner Bros. (9) 207.3 12.90%
Lionsgate (10) 163.4 10.20%
20th Century Fox (6) 154.7 9.70%
Paramount (8) 121.8 7.60%
Sony (4) 104.3 6.50%
Relativity (3) 79.7 5.00%
Buena Vista (6) 73.8 4.60%
Open Road (3) 66.7 4.20%
FilmDistrict (3) 19.2 1.20%
Alliance/eOne (7) 17.7 1.10%
Focus (3) 13.9 0.90%
CBS (1) 9 0.55%
Sony Classics (6) 8.9 0.55%
Other * (49) 27.3 1.70%
1601.3 100%
* none greater than 0.4%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office