Night Moves

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Oz the Great and Powerful continued to live up to its moniker with an estimated $42.2 million second weekend that handily led session titles. The frame saw two new releases open tepidly behind it. Slender thread drama The Call bowed to $17.3 million and the sleight-of-hand The Incredible Burt Wonderstone was less than magic with $10.3 million.

In the niches, the rap on Mindless Behavior: All Around was $373,000 from 117 venues. On the Indian circuit Paradesi was hardly heavenly with a $51,100 tally at 22 locations.

In exclusives, there was an explosive debut for the antics of Spring Breakers that generated $261,000 from three screens. Also impressive was the two-screen bow of Ghibli Studios’ Miyazaki clan’s From Up on Poppy Hill of $53,500 and an okay start of $42,300 for period youth drama Ginger & Rosa from three playdates.

Weekend revenues were just shy of $110 million, which translated into a 24% decline from seven days back. Box office was a virtual carbon copy from 2012 when the launch of 21 Jump Street grossed $36.3 million with Dr. Seuss’ The Lorax in the bridesmaid’s spot with $22.8 million.

Neither of the new entries was expected to be competitive with Oz with both titles tracking to generate in the mid-to-high teens. Of the two, Burt Wonderstone was given a slight edge but that proved to be yet another instance of poor market research.

The ramped-up dramatics of an emergency phone center provided a significant draw for The Call. … and given its distaff appeal that should have set off a bell for pundits. Studio exit polling identified an opening weekend audience 67% composed of women with 53% of ticket holders aged 30-years and older.

Meanwhile there was a lack of magic for The Incredible Burt Wonderstone despite an aggressive marketing campaign. It skewed 56% male with a crowd that was 56% aged 25-years and upward.

With some schools already on recess, the holiday break kicks up big time next weekend and industry hopes are obviously high with tentpole titles dotted throughout the schedule for several weeks.

Weekend (estimates) March 8 – 10
Title Distributor Gross (average) % change * Theaters Cume
Oz The Great and Powerful BV 80.2 (20,510) NEW 3912 80.2
Jack the Giant Slayer WB 10.0 (2,840) -63% 3525 43.8
Identity Thief Uni 6.3 (2,090) -35% 3002 116.5
Dead Man Down FilmDistrict 5.3 (2,440) NEW 2188 5.3
Snitch Lionsgate 5.1 (2,190) -34% 2340 31.9
21 and Over Relativity 5.0 (1,820) -42% 2771 16.8
Safe Haven Relativity 3.8 (1,490) -40% 2541 62.9
Silver Linings Playbook Weinstein Co. 3.7 (2,150) -35% 1727 120.7
Escape from Planet Earth Weinstein Co. 3.2 (1,250) -52% 2549 47.8
The Last Exorcism II CBS 3.1 (1,160) -59% 2700 12.1
A Good Day to Die Hard Fox 2.1 (1,220) -54% 1725 63.4
Life of Pi Fox 1.6 (2,370) -33% 671 119.4
Quartet Weinstein Co. 1.3 (1,790) -28% 715 13.3
Dark Skies Weinstein Co. 1.3 (840) -63% 1505 15.6
Emperor Roadside Attractions 1.1 (4,080) NEW 260 1.1
Argo WB 1.0 (1,370) -51% 741 134.3
Warm Bodies Lionsgate 1.0 (970) -60% 1052 63.6
Side Effects Open Road/eOne .88 (1,460) -50% 602 29.6
Zero Dark Thirty Sony/Alliance .67 (1,280) -49% 522 94.6
Lincoln BV .44 (1,020) -44% 432 180.8
Django Unchained Weinstein Co. .42 (1,260) -57% 336 161.1
Wreck-It Ralph BV .40 (1,290) -29% 314 187.9
The Hobbit: An Unexpected Journey WB .37 (1,090) 36% 337 301.8
Les Miserables Uni .32 (1,110) -44% 286 148.1
Weekend Total ($500,000+ Films) $136.65
% Change (Last Year) 4%
% Change (Last Week) 30%
Also debuting/expanding
The Gatekeepers Sony Classics .25 (3,680) -2% 67 1
Amour Sony Classics .19 (750) -60% 250 6.2
Asterix & Obelix au service de sa majeste Alliance .18 (2,580) 0% 71 1.1
No Sony Classics .16 (4,550) 57% 35 0.5
Stoker Searchlight .11 (6,710) -29% 17 0.33
Greedy Lying Bastards One Earth 43,500 (840) 52 0.04
Somebody Up There Likes Me Tribeca 43,200 (43,200) 1 0.04
Miracle in Cell No. 7 CJ Entertainment 40,600 (40,600) 1 0.04
Don’t Stop Believin’ Cinedigm 23,700 (1,190) 20 0.02
The Girl Vitagraph 12,200 (6,100) 2 0.01
Gundello Godari Blue Sky 11,800 (620) 19 0.01
The We and the I Paladin 11,500 (5,750) 2 0.01
Beyond the Hills IFC 11,100 (3,700) 3 0.01
Paris-Manhattan A-Z 8,800 (1,260) 7 0.01
The Monk IDP 8,500 (770) 11 0.01
Ferocious Chaos 8,400 (1,200) 7 0.01
The Silence Music Box 8,200 (4,100) 2 0.01
Language of a Broken Heart House Lights 6,600 (6,600) 1 0.01
Girl Rising GathrFilms 6,500 (1,620) 4 0.01
The ABCs of Death Magnolia 5,900 (350) 17 0.01
Le Petit Soldat (Reissue) Rialto 2,980 1 0.01
Domestic Market Share (January 1 – March 7, 2013)
Distributor (releases) Gross Percentage
Universal (5) 281.5 17.60%
Weinstein Co. (7) 252.1 15.70%
Warner Bros. (9) 207.3 12.90%
Lionsgate (10) 163.4 10.20%
20th Century Fox (6) 154.7 9.70%
Paramount (8) 121.8 7.60%
Sony (4) 104.3 6.50%
Relativity (3) 79.7 5.00%
Buena Vista (6) 73.8 4.60%
Open Road (3) 66.7 4.20%
FilmDistrict (3) 19.2 1.20%
Alliance/eOne (7) 17.7 1.10%
Focus (3) 13.9 0.90%
CBS (1) 9 0.55%
Sony Classics (6) 8.9 0.55%
Other * (49) 27.3 1.70%
1601.3 100%
* none greater than 0.4%

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Fury 8.8 3173 NEW 8.8
Gone Girl 5.6 3249 -32% 94.8
The Book of Life 4.9 3071 NEW 4.9
The Best of Me 4.1 2936 NEW 4.1
Alexaander and the Terrible, Horrible … Day 3.2 3088 -39% 28
Dracula Untold 2.9 2900 -67% 33.8
Annabelle 2.5 2878 -52% 68.7
The Judge 2.4 3003 -45% 21.3
The Equalizer 1.6 2262 -44% 85.3
The Maze Runner 1.3 2155 -39% 87.7
Also Debuting
Birdman 0.13 4
Dear White People 0.12 11
Oka Laila Kosam 60,200 61
The Golden Era 19,000 15
The Tale of Princess Kaguya 13,600 3
Rudderless 9,200 18
Listen Up Philip 7,350 2
Guardian Angel 5,950 2
Hiroshima, Mon Amour (reissue) 5,250 5
Watchers of the Sky 3,100 4
Life Inside Out 3,050 2
Lakay 2,100 6
Diplomacy 2,100 1
The Hacker Wars 2,000 1
My Love, My Bride 1,800 1
Felony 1,300 9
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4